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	<title><![CDATA[value innovation Resources | BNET]]></title>
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		<title><![CDATA[Value Innovation]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13238_23-174989.html]]></link>
		<description><![CDATA[  The Idea in Brief              Struggling to stay ahead of your rivals? No need. Instead of trying to match or beat them on cost or quality, make the other players irrelevant--by staking out new market space...]]></description>
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		<pubDate>Tue, 01 Apr 2008 14:10:13 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/ren%25c3%25a9e+mauborgne.html"><![CDATA[Renée Mauborgne]]></category>
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