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BNET Business Dictionary
- Value Proposition
- a proposed plan for making a profit
- Value Proposition definition on BNET »
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- Developing Value Propositions
- The purpose of a value proposition is to identify and satisfy an unmet need that your target market possesses. An effective value proposition describes what you do in terms of tangible business results for the customer. However, it's more than a statement of offer or a buy-line. It's a commitment...
- Articles 2007-11-20
- Strategically Integrating the Pieces: Using Research to Drive Hotel Growth
- Prominent hotel chains employ market research companies to conduct large customer satisfaction studies. For the most part, these research companies have offered efficient collection of data, as well as timely and accurate reporting as their primary value propositions. However, operational excellence is now considered a basic expectation, rather than a...
- White papers 2004-04-01
- What Comes First: the Problem or the Solution?
- There's an interesting debate taking place in the comments of How to Derive a Value Proposition that highlights an age-old dilemma. In any strategic process, what comes first chronologically, determining the needs or value drivers of the customer, or determining the competencies or value proposition of the company? Weigh in...
- Blog posts 2009-07-31
- How to Derive a Value Proposition
- What do you do better than anyone does? What does your company offer that competitors can't match? Why would customers buy one company’s product or service as opposed to another’s? These are all definitions of a critical business concept called "value proposition." Here's a litmus test and five-step process. by...
- Blog posts 2009-07-29
- Do You Have a Compelling Value Proposition?
- Value proposition is the same as competitive differentiation. It's why your customers buy from you and not somebody else. If you can say it with a straight face and your customers agree it's true, then you're in business. If not, you're in big trouble. Here's how it works. by Steve...
- Blog posts 2008-10-27
- How to Handle "Talk to My Underling"
- Last week, in the post "Handling 'I am Not the Decision Maker'", I gave sales guru Barry Rhein's solution to the "I'm not the decision-maker" sales objection. Â While most of these objections point upwards, there is a variety that points downwards, typically to a lower level person in the...
- Blog posts 2008-10-21
- How to Sell Value
- Julie Thomas, CEO of ValueVision Associates and author of "Value Selling," explains what it means to sell on value, not price. Thomas says salespeople need to understand what each customer considers a "good value" so they can play back their solution in that context.
- Videos 2009-09-16
- Old Dominion Freight Line Q4 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Certainly. Operator Instructions. We'll go to Tom Wadewitz with JPMorgan. Thomas Wadewitz - JPMorgan Yes, good morning. David Congdon Good morning. J. Wes Frye Good morning. Thomas Wadewitz - JPMorgan Let's see, so where do you think the impact is going to be as we have what...
- Earnings calls 2009-01-29
- Your Value Proposition: A Critical Component To Having A Successful Job Search
- Your value proposition is a series of statements defining your worth. It is the value you bring to the table - the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. Your value proposition describes your uniqueness - your unique gifts. It is what differentiates...
- White papers 2008-01-01
- Mission And Values In Your Value Proposition
- If yours is a small to mid-sized organization, understanding, developing and promoting your Values and Mission offer a particularly huge opportunity to make your value proposition unique and compelling. You can do things in this mission/values arena that few large companies and certainly no low-cost, off-shore suppliers can dream of.
- White papers 2008-01-01
- The Changing Face Of Competitive Strategy
- In nowadays global, intensively interconnected business environment, a major challenge faced by business organizations is how to maximize shareholder value and sustain growth, while at the same time creating economic value for all. Two essential ingredients of strategy are needed to achieve these long-run corporate objectives which are setting up...
- White papers 2008-04-13
- CRM: The Key To Superior Business Performance
- Businesses need to create economic value, which requires understanding customers and then engaging them with value propositions. This issue is being addressed by the best-of-breed CRM analytical tools that provide marketers with the intelligence to understand customers so that value propositions are relevant and arrive at the most opportune time...
- White papers 2004-01-15
- Does Your Value Proposition Make Sense?
- There are four basic value propositions that sales teams use to generate sales. Each value proposition requires a different market strategy, according to Michael Treacy, co-author of the bestseller "The Discipline of Market Leaders." To find out if your firm has the right strategy, click on the...
- Blog posts 2009-08-13
Additional Resources
- Value Proposition of a BPM Solution
- A significant amount of customers tend to look for the differential cost benefits primarily in the form of licensing costs that a Business Process Management BPM solution from different vendors has to offer. In this white paper, 3 components: operational cost savings, training rationalization, and enterprise standard setting have been...
- White papers 2004-12-27
- Brand New Study WiMAX Value Proposition: Capex, Opex, Performance Examines the Business Case for WiMAX, Especially In Comparison With 3G Technologies.
- M2 PRESSWIRE-18 May 2007-Research and Markets: Brand New Study WiMAX Value Proposition: Capex, Opex, Performance Examines the Business Case for WiMAX, Especially In Comparison With 3G TechnologiesC1994-2007 M2 COMMUNICATIONS LTD RDATE:22052007 Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c57343) has announced the...
- Research articles 2007-05-18
- Fourth Party Logistics transforms logistics from a cost proposition to a value proposition.
- M2 PRESSWIRE-24 February 2004-fourth party logistics: Fourth Party Logistics transforms logistics from a cost proposition to a value propositionC1994-2004 M2 COMMUNICATIONS LTD RDATE:02242004 Adopting a holistic approach, fourth party logistics (4PL) has evolved as a breakthrough supply chain solution comprehensively ...
- Research articles 2004-02-24
- The Value Proposition of Identity and Brand Management
- No successful business leader would take on a significant strategic endeavor without first understanding the value, the expected results, and the anticipated return on investment. Everything must have a value proposition. This is especially true for evaluating an investment into brand management and the visual identity of your business and...
- White papers 2005-04-15
- Unleash the power of your UVP; promote what makes your company unique and say goodbye to the commodity game.(business ideas: unique value proposition)
- Are you tired of being a participant in the commodity game? You don't have to play this game by identifying and capitalizing on your unique value proposition UVP. If you don't have a UVP, it's time to create one. A UVP is...
- Research articles 2003-11-01
- Linking the Employment Value Proposition (EVP) to Employee Engagement and Business Outcomes: Preliminary Findings from a Linkage Research Pilot Study
- Abstract This article addresses an important business concept called Employment Value Proposition EVP, which describes the value or benefit an employee derives from his or her membership in an organization. The EVP has been suggested to be a determinant of employee engagement and retention, both of which have an impact...
- Research articles 2007-07-01
- Building A Case For BPO Why Haven't Companies Recognized The Value Proposition?
- Business process outsourcing BPO has been a highly successful business solution strategy for several years now. Fortune 500 organizations know the value proposition of outsourcing important, non-core business processes have adopted BPO as a cornerstone of their strategic objectives. It is considered as a means of focusing their time, talent,...
- White papers 2002-07-01
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