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Bayer Hires The Hills' Lo Bosworth to Tout Birth Control Pill Yaz: Bayer has hired Lo Bosworth, the least-interesting of the cast of MTV's The Hills, as an endorser and spokeswoman for birth-control pill Yaz. Bosworth, is regarded to have been brought onto the vapid show for the purpose of creating a rift between stars Lauren Conrad and Heidi...; Tags: Bayer AG, Vancover Sun, Branding, Strategy, Marketing, Management, Jim Edwards; Blog posts 2009-01-26

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Your Work Choosing an Online MBA Program

Choosing an Online MBA Program

Wondering if an online MBA is right for you? Here’s how to identify the good programs — and find one that suits your needs.
Your Industry Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
Your Money 6 Online Networking Mistakes to Avoid

6 Online Networking Mistakes to Avoid

Facebook, LinkedIn, and Twitter give you the chance to make priceless career-enhancing contacts. They also give you the chance to sabotage yourself in a big way. You’ll want to avoid that.

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