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Video Advertising On The Internet Doesn't Work... Yet!
Great video advertising demands more than brands just putting television commercials online. This paper explains what is needed to deliver top results with your video campaigns. In a world that is increasingly obsessed with video content, consumers are becoming ever more adept at satisfying their video cravings online. But ironically,...
Tags: Corporate communications, video advertisement, video, advertisement, online video, brand, Internet, TV
White papers 2007-09-25

Additional Resources

North Plains' TeleScope User Group Conference to Showcase Best Practices in Digital Asset Management
North PlainsSystems Corp ., the leading provider of digital asset management DAMand video asset management VAM software and solutions, today announceddetails of its seventh annual TeleScope User Group TUG Conference on Sept. 8-9, 2008, in Toronto. The two-day conference, held at the Westin Harbour Castle Hotel ,...
Articles 2008-07-17
ZOE Creative Services LLC. Panel Discussion -- "Has the Internet Killed the Video Star?"
ZOE Creative Services LLC. Announces a PanelDiscussion on the eve of the 27th Anniversary of the launch of MTV. MusicTelevision, as we have known it since the launch of MTV, is rapidly losingadvertising revenue and viewership to Internet Music Services andmembership affinity portals. OUR DISTINGUISHED PANEL:Tori Kyes, Panel Moderator--...
Articles 2008-07-17
Signature Devices Markets "Mazes of Fate DS" to Millions on MySpace.com
Signature Devices, Inc. (PINKSHEETS: SDVI)is pleased to announce that the Company will market "Mazes of Fate" for theNintendo DS™ handheld video game system on MySpace.com, exposing it tomillions of gamers all over the world. This marketing campaign willgenerate excitement for the game's scheduled release date of August 12. MySpace.com is...
Articles 2008-07-17
blinkx Syndicates Video Search; Delivers Gold Standard in Video Search Plus Access to the Largest Video Index on the Internet
Tune in to the Video Web With blinkx Red Label SAN FRANCISCO -- blinkx, the world's largest and most advanced video search engine, today announced the availability of blinkx Red Label, a complete, flexible solution that enables customers to harness the Video Web and capitalize on the thriving...
Articles 2008-07-16
Russia's Largest Portal Selects blinkx to Power Video Search
Top Russian Internet Brand, Rambler, Signs Red Label Deal With blinkx SAN FRANCISCO -- blinkx, the world's largest and most advanced video search engine, today announced that it has inked a Red Label agreement with Rambler (www.rambler.ru), a leading Russian Internet portal. Rambler has selected blinkx to power...
Articles 2008-07-16
GSA Awards York Telecom AIMS Contract
The United States General ServicesAdministration GSA has awarded York Telecom a five year Advertising andIntegrated Marketing Solutions AIMS contract. More than 100 Federal agencies, organizations and the District of Columbiaare now able to leverage the experience and expertise of York Telecom'saward-winning media services division, York Media, for a wide range...
Articles 2008-07-16
Colorado Company Brings an Outdoor Display Revolution to Downtown Denver This Summer
Centennial-Based ADTI Media Inc. Will Launch Groundbreaking SkyNet[TM] Technology Just in Time to Grab the Attention of More Than 100,000 Denver Convention Visitors DENVER -- Denver will get its first glimpse of a revolution in outdoor video display technology on Aug. 11, when ADTI Media Inc. unveils SkyNet[TM],...
Articles 2008-07-15
ActiveVideo Networks Launches Next Phase of ActiveVideo Deployment; Todd M. Nisbet to Lead Development of Advertising Products and Services
New Unit to Drive Ad Strategy for Service Bringing Web 2.0 Content and Interactivity to Television SAN JOSE, Calif., July 15 /PRNewswire/ -- ActiveVideo NetworksTM, which provides solutions that infuse TV with Web content and interactivity, today announced the selection of a veteran interactive advertising and marketing...
Articles 2008-07-15
Arena Media Networks to Provide Nielsen Place-Based Video PocketPiece(TM) Measurement
Arena Media Networks AMN announced todaythat beginning 3Q 2008 the digital place-based video advertising companywill work with The Nielsen Company to produce data that will be part of anongoing and consistent reporting of AMN's network of digital advertisingdisplays. The Arena Media Networks PocketPieceTM is part of thesyndicated reporting that Nielsen...
Articles 2008-07-15
Converse Launches New Advertising Campaign Built around the Hit Summer Track My Drive Thru - Creative Spotlights All-Original Music Collaboration with Pharrell Williams, N.E.R.D., Santogold, and Julian Casablancas
My Drive Thru's Music Video Debuts in Top Ten Most Watched Videos on MySpace - Receiving Widespread Acclaim from Fans and Generating More Than 750,000 Streams on Leading Internet Portals in First Four Days Supporting Advertising Includes Television, Print, Outdoor, Digital and Cinema NORTH ANDOVER, Mass....
Articles 2008-07-15
NBC4 Launches NBC Washington Traffic Cam
Mobile Application Helps Commuters Plan Ahead With Access to Live Roadside Cameras and Provides Valuable Real-Time Traffic Information WASHINGTON, July 14 /PRNewswire/ -- NBC4 has partnered with 3rd Dimension, Inc. to launch today NBC Washington Traffic Cam, a free service* for mobile phone users providing live, up-to-the-second...
Articles 2008-07-14
ChosenList Offers Businesses Free Video Classifieds
ChosenListTM, the premier resource for cleancontent classifieds, careers and social networking, provides small andmedium-size business owners an effective way to promote their company andsell products and services through video advertisements in a community-safeonline resource that prohibits objectionable content. ChosenList hosts 30 to 60 second video-based classifieds free of charge,providing the...
Articles 2008-07-14
Point.360 Acquires the Assets of DNS Digital Post
BURBANK, Calif., July 14 /PRNewswire-FirstCall/ -- Point.360 , a leading provider of integrated media management services, today announced that it had acquired the assets of DNS Digital Post. DNS provides post production editorial services to a variety of entertainment and advertising industry clients. Haig S. Bagerdjian,...
Articles 2008-07-14
VoloMedia Expands East Coast Advertising Sales Capabilities With the Hire of Sales Executive Ellen Farber
SUNNYVALE, Calif. -- VoloMedia Inc., the leading advertising network for downloadable media, is pleased to announce that Ellen Farber, 52, has joined VoloMedia as its East Coast Director of Advertising Sales. Ms. Farber will be based in New York City. "We are very excited to have someone of...
Articles 2008-07-14
MEDIA
PRINT, BROADCAST, ONLINE, ADVERTISING, MARKETING 6 month secondment for Sky Arts channel director John Cassy to 'The Wall Street Journal' to develop the paper's online video strategy 13% year-on-year drop in ad revenue expected by ITV1, the bellwether...
Articles 2008-07-13
Hawaiian Telcom Seeks Ultimate UH Warrior Football Fan
Winner to Get 2008 Season Tickets HONOLULU -- Are you the biggest fan of the University of Hawaii Warrior football team? If so, Hawaiian Telcom wants to connect with you. The UH Warriors are coming off a historic season that took them all the way to...
Articles 2008-07-11
Birmingham's o2 Ideas Wins Three National Telly Awards
BIRMINGHAM, Ala., July 11 /PRNewswire/ -- Birmingham-based o2 ideas, Inc., walked away from the 29th Annual Telly Awards with three of the nation's most distinguished advertising honors. The agency received two first place Silver Telly Awards for Captain D's "Stop Motion Fish" TV spot and a Bronze Telly...
Articles 2008-07-11
Company Profile for Ellis Strategies, Inc
Ellis Strategies enables businesses, institutions, individuals and non-profits to benefit from creative and effective strategic Public Relations. SERVICES INCLUDE PUBLIC RELATIONS/MARKETING STRATEGIES * Complete campaign development * Identifying the market * Developing the external message * Targeting press...
Articles 2008-07-11
K's Media Signed Up 250 KTVs to Install 9,000 Screens in China
BEIJING, July 11 /Xinhua-PRNewswire/ -- K's Media (BULLETIN BOARD: KVME) , a publicly traded company specializing in media and advertising, announced that as of today, the Company's consolidated affiliated entity, Beijing K's Media Advertising Ltd. Co., has contracted with 249 Karaoke Television KTV lounges, amounting to a total of...
Articles 2008-07-11
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