ROI, or Return On Investment, is an analysis tool used to calculate a project's expected benefit in light of its costs. But it's more complicated than you may think. Learn what it is, when to use it, and how to calculate ROI. Host: Carmen Barrett...
Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand. Host: Chas Edwards, VP sales, CNET B2B Length: 00:04:20 by BNET staff
Venture capital is the lifeblood of a start-up company. Paul Holland of Foundation Capital runs through the gauntlet of steps a prospective company typically goes through to get funded, and explains what capital investors are looking for. Host: Paul Holland, General Partner, Foundation Capital ...
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