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- Video Online Ads Three Times as Valuable as Display, But Still Have a Ways to Go
- Video Online Ads Three Times as Valuable as Display, But Still Have a Ways to GoRE: Video Online Ads Three Times as Valuable as Display, But Still Have a Ways to GoIts great that video ads are commanding more than display. They are able to use audio and video and...
- Discussion threads 2008-09-22
Additional Resources
- Video Online Ads Three Times as Valuable as Display, But Still Have a Ways to Go
- Within online, video ads are the next big thing, but there's still an uphill climb. According to a new report out via eMarketer, video ads are now generating the highest revenue per CPMs out of any online medium. Bain & Company, working with the IAB, surveyed seven anonymous publishers, and...
- Blog posts 2008-09-20
- CBS' Poltrack: Online Video Could Be More Valuable Than Live TV
- Online video streaming remains a tiny part of TV viewers' media consumption, but Dave Poltrack, CBS' research head, has noticed trends that could make premium broadband ads more valuable than broadcast spots. Taking a panoramic overview of viewing data from Nielsen, MRI and CBS' own internal research, Poltrack see...
- External links 2009-08-05
- Attract Guests to Your Hotel by Producing Video Content Related to Travel
- Attract Guests to Your Hotel by Producing Video Content Related to Travel Hotels and other brands can reach their target audience by providing them with helpful information or interesting content they are looking for, whether it be through videos or articles. The content you create doesn't always have to be...
- News items 2009-12-02
- Wi-Fi TV Launches Largest Sales Team Selling Online Video Ads as eMarketer Projects Online Video Ads to Surge 89% in '07
- Wi-Fi TV Inc. (PINKSHEETS: WTVI) now has in place the largest independent sales team selling both online video ads and Internet TV Stations; and, research firm eMarketer projects that ad revenue from online video will reach $775 million this year, an upward revision from its previous estimate of $640 million....
- Research articles 2007-03-20
- Yahoo Says Study Shows Online Video Viewing Is Heavy During The Daytime Too
- The conventional wisdom with online video is that viewing is generally light during the afternoons and then peaks in the evenings. But Yahoo (NSDQ: YHOO) says a new study that it commissioned shows that, in fact, daytime video streaming is right up there with nighttime in terms of number...
- External links 2009-08-06
- WPP and Google fund online ad research
- Advertising giant WPP and Google are funding a research initiative that will examine online advertising trends and investigate the best ways to allocate ad budgets. The firms are pledging USD4.6bn to the project, which will reportedly run for three years....
- Articles 2009-03-18
- Does NBC Plan to Make Money Off the Online Stream of "The Jay Leno Show"?
- No, I'm not done yet with blogging about last week's launch of "The Jay Leno Show." As this show breaks from familiar TV territory in a number of ways, I suppose it's fitting the network is actively promoting that it can be watched in its entirety online, as evidenced by...
- Blog posts 2009-09-21
- Yahoo Takes On Wal-Mart's Online Ads
- Yahoo said Tuesday that it will sell display ads on Walmart.com in a multi-year partnership. Under the deal, Yahoo will use its ad network to be the primary sales force for Walmart.com’s online display and video advertising. Walmart.com will also use Yahoo’s tools to monitor ad performance...
- Blog posts 2008-06-05
- Proliferation of Video Ads Spurs Unprecedented Interest in ClickZ Online Video Advertising Forum
- More than a Quarter of Consumers Regularly Watch Video Online
- Research articles 2007-07-13
- Viewpoint Releases Enhanced Video Player for Rich Media-Based Site Content and Online Ads; New Version Provides Enhanced Flexibility for Developing Video-Based Rich Media Content
- NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced the release of Enhanced Viewpoint Video, a key component of the Viewpoint Media Player, the company's flagship platform for delivering rich media-based interactive marketing and advertising programs. Featuring advanced compression technology, Enhanced Viewpoint Video reduces...
- Research articles 2006-03-01
- IAB: Online Ad Spend Declines 5.3 Percent To $10.9 Billion In First Half '09
- [In progress]The Interactive Advertising Bureau offered further evidence that online ads were not immune to the wider economic downturn, pointing out that during the first six months of 2009, spending in the category fell 5.3 to $10.9 billion. As for individual segments, search brought in about $5.1 billion h109,...
- External links 2009-10-05
- A Reality Check for Online Advertising
- Internet advertising has recaptured the imagination of marketers, who see an enormous potential to raise the profile of their brands through vehicles such as paid search and online video. But the fact that scarcity is an issue for digital-advertising often gets lost in the enthusiasm. McKinsey research finds that bottlenecks...
- White papers 2006-06-16
- Polaroid Ties to 'Mummy' Video for Camera Rebate
- LOS ANGELES--Polaroid joined Hershey as a promo partner for video release of Universal's The Mummy on Sept. 28, bowing a $10 rebate on its OneStep Cameras. The offer will be tucked inside Mummy vids, and tagged on 1 million packages of Polaroid 600 Platinum Instant Film twin packs. Universal plans...
- Research articles 1999-06-28
- AOL Introduces Video Ticker Ads
- Offers Advertisers an Emerging Interactive Solution for Online Video Advertising; Developed in Conjunction with PointRoll's Technology, TickerBoy
- Research articles 2007-11-19
- Wi-Fi TV Unveils Its National Online Ad Campaign to Introduce MySpace Generation to Social Internet TV
- Wi-FiTV Inc. (PINKSHEETS: WTVI) has taken the wraps off its online ads that are introducing its Social Internet TV website www.Wi-FiTV.com . Wi-Fi TV offers the world's first one-stop website that gives members a virtual phone that makes free calls, 450 live TV stations in categories ranging from Music...
- Research articles 2007-04-10
- Online Video's Sexiest Category: Staid Old Package-Goods Players
- NEW YORK (AdAge.com) -- Who knew online video would become so proficient at selling soap? In a down year overall for online advertising, video actually grew 41% in 2009, according to eMarketer, in no small part because the consumer-package-goods category doubled down on the medium and became the largest category...
- News items 2009-11-03
- A Business Model For TV Everywhere
- Adam Cahan is the CEO of Auditude, a Palo Alto, Calif.-based technology company that provides an ad platform for video management and monetization. He has also worked at MTV Networks (NYSE: VIA), Google (NSDQ: GOOG), NBC Universal (NYSE: GE) and McKinsey & Co. The world of online video is...
- External links 2009-11-20
- Online Video Ad Growth at Hulu and YouTube
- With so many trends and counter-trends sweeping the media industry it can be difficult to recognize which ones to watch. One "keeper," though, is the growth of online video. We reported earlier this week about Google's success in identifying pirated videos on its YouTube site, and then...
- Blog posts 2008-09-04
- Maybe Pre-Roll Ads Work for Online Video
- A very interesting read from the Epicenter blog over at Wired News today, looking at a study of clickthrough rates on the four standard advertising methods for online advertising, and finding that at least for young men, pre-roll is king: Today, Break Media, an entertainment community for men, and...
- Blog posts 2008-08-18
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