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TV; the King Is Dead. Long Live the King
It is true that the marketing landscape has changed beyond recognition over the last decade. But what is not true is that TV has stood still. It hasn't, it's just that it's been poor at telling one what was happening to it. What has not changed, and probably never will,...
Tags: Marketing Society, Viewers, TVs, Tv & Home Theater, Marketing Research, Personal Technology, Home Entertainment, Marketing
White papers 2006-01-23
Will Obama's Economic Plan Work?
Anthony Mason takes a look at instant poll numbers after Obama addressed Congress on what it will take to fix the economy.
Tags: U.S. Congress, Economy, MoneyWatch, Anthony Mason, Webcast, CBS News, Katie Couric, Polls, Knowledge Networks, Viewers, Jobs, Budget
Videos 2009-02-24

Additional Resources

'Leno' Needs More Kanye Media Moments to Keep Viewers Coming Back
MINNEAPOLIS (AdAge.com) -- By now, Jay Leno must be used to being "Plan B." He wasn't NBC's original choice to take over "The Tonight Show." And based on the first three weeks of the new season -- which for the new "Jay Leno Show" plays like the tale of two...
Tags: CBS Corp., NBC Universal Inc., Adult, ABC Inc.
News items 2009-10-09
Viewers want Web and TV ... at the same time
LOS ANGELES - U.S. television viewers are increasingly turning on the Web, tuning into television and not missing a beat on either, as simultaneous TV and Internet use continues to rise, research firm Nielsen said on Wednesday. Nielsen said in a report that 57 percent of TV viewers in the...
Tags: TV
News items 2009-09-03
Muchmusic USA is getting more aggressive in its bid to steal viewers from MTV: Music Television. (Briefs).(Brief Article)
NEW YORK--Muchmusic USA is getting more aggressive in its bid to steal viewers from MTV: Music Television's popular Total Request Live as it will expand its Dedicate! Live to an hour-long format, beginning Oct. 7. Viewers can ... ...
Tags: MTV
Research articles 2002-10-07
GSN viewers earn points with Sony.(loyalty program)(Brief Article)
SANTA MONICA, CALIF. -- GSN has launched a GSN Rewards Powered by My Sony loyalty program for its viewers. GSN viewers can earn My Sony points toward savings on Sony products and services, as well as GSN merchandise, by ... SANTA MONICA, CALIF. --...
Tags: Sony Corp.
Research articles 2005-01-24
CBS, VCR Plus+ join to enhance ad messages: companies hope viewers will record 'video brochures.' (SPOTPLUS)
Companies hope viewers will record 'video brochures' Gemstarhs VCR Plus + and CBS have joined forces to bring brand-name advertisers into the long-form advertising marketplace. Called SPOTPLUS, the new service allows viewers to use VCR Plus + Companies...
Tags: advertisement, advertiser, VCR, video
Research articles 1993-11-22
Discovery Viewers Follow the Sun.(Discovery Channel)(Brief article)
By Christian Lewis Picking up its ongoing series Sunrise Earth , Discovery HD Theater is offering viewers the chance to contribute content toward the show's next season. Viewers can submit their photos of sunrises to the...
Tags: Sun Microsystems Inc.
Research articles 2007-02-19
Sci Fi Targets Late Night.(Sci-Fi Channel launches late-night animated series to lure younger viewers)
By Anne Becker Network hopes toons will get younger viewers tuning in In an attempt to lure younger viewers and expand the reach of its brand, Sci Fi Channel is launching Ani-Monday, a two-hour late-night block...
Tags: Sanmina-SCI Corp.
Research articles 2007-05-07
Entertainment chiefs talk strategy: scheduling more adult fare before 9 p.m. is turning off younger viewers, says ABC's Harbert. (Ted Harbert)
Scheduling more adult fare before 9 p.m. is turning off younger viewers, says ABC's Harbert By programing more adult fare at 8-9 p.m., the networks are driving younger viewers--the future of network television--to cable services like Nickelodeon. Scheduling more adult fare before...
Tags: ABC Inc., entertainment, Leslie Moonves, network, strategy
Research articles 1995-09-11
CBS' new drama 'City of Angels' debuted in its regular Wednesday time slot last week and helped the network win the night in total viewers and households.
CBS' new drama 'City of Angels' debuted in its regular Wednesday time slot last week and helped the network win the night in total viewers and households. City of Angels averaged 9.2 million viewers and a 6.8 rating/11 share in households in its We ...
Tags: network
Research articles 2000-01-24
Stations ready to spend for DTV; but study says investment will fail to reverse broadcasters' loss of viewers to cable. (digital television)
But study says investment will fail to reverse broadcasters' loss of viewers to cable Stations are getting ready to spend up to $6 million each to lose more viewers in the digital age, according to a new study. ...
Tags: broadcaster, cable, digital television, Forrester Research Inc., TV
Research articles 1997-11-17
DVDINSIDER: Blockbuster's Viewers Vote
DVD News 06-14-2000 DVDINSIDER: Blockbuster's Viewers Vote DVD NEWS-14 June 2000-DVDINSIDER: Blockbuster's Viewers Vote C1999-2000 DVD News. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). We don't want to give aw DVD News...
Tags: Blockbuster Inc., DVD
Research articles 2000-06-14
Viewers give Ballykiss a big kiss-off
Ballykissangel has been a turn off for RTE viewers, sinking to No.11 in the Irish charts. Even the sexual tension between the local bar owner, played by Dervla Kirwan, and Stephen Tompkinson in the role of the young English priest, failed to excite viewers. ...
Tags: British Broadcasting Corp., TVs
Research articles 1996-06-23
MAN TV; NETWORK TELEVISION SHOWS WITH THE HIGHEST VOLUME OF MALE VIEWERS, 18 AND OVER, FROM 9/24/01 TO 6/5/02.
1) Monday Night Football ABC Number of male viewers each week: 26.8 million It's not too surprising that of the approximately 40 million viewers who tune in for touchdowns, 67 percent are men. As for men's wear, uniforms prevail, but...
Tags: Branding, CBS Corp., MARKETING, NBC Universal Inc., network, TVs
Research articles 2002-12-23
MAN TV NETWORK TELEVISION SHOWS WITH THE HIGHEST VOLUME OF MALE VIEWERS, 18 AND OVER, FROM 9/24/01 TO 6/5/02.(Brief Article)(Statistical Data Included)
1 Monday Night Football ABC Number of male viewers each week: 26.8 million It's not too surprising that of the approximately 40 million viewers who tune in for touchdowns, 67 percent are men. As for men's wear, uniforms prevail, but hosts Al Michaels...
Tags: Branding, CBS Corp., Dr., MARKETING, NBC Universal Inc.
Research articles 2002-07-01
New kids rock the block with 2 million viewers.
Jun 11, 2003 (The Age - ABIX via COMTEX) Around two million viewers in Australia watched the Nine Network's reality show "The Block" in the week ended 8 June 2003. Up to 718,144 viewers tuned in to watch the premiere of the TV program...
Tags: ABC Inc., football, Melbourne, network, NETWORKING, TV
Research articles 2003-06-11
MTV: count college viewers. (Music Television researchers want college viewers included in survey figures)(Marketing)
MTV: Count College Viewers NEW YORK -- MTV researchers know there's a whole group of people who want -- and get -- their MTV. And they want them counted. At a...
Tags: marketing, MTV, survey
Research articles 1991-07-08
More Than 105 Million Viewers Worldwide for Spurs-Pistons Game 1; Game 1 Of The Finals In the U.S. Drives ABC To No. 1 On Thursday In Adults 18-49, Adults 18-34 And Across All Key Men Demos
SAN ANTONIO, Tex. -- With 205 countries televising the Finals, more than 105 million viewers worldwide are estimated to have tuned in to Game 1 on Thursday, June 9. An estimated 25 million viewers in China watched Game 1 while in Argentina, home country of Spurs guard and Game 1...
Tags: ABC Inc., game
Research articles 2005-06-10
Greek TV quiz show defrauded viewers of 10 million euros
ATHENS AFP — Greek police said they had arrested seven people for milking 10 million euros (12 million dollars) out of thousands of television viewers through a quiz show. The show, "Fotofault," urged viewers to call in and win prizes by spotting the difference between two almost identical photographs...
Tags: Agence France-Presse, TVs
Research articles 2004-09-24
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