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vincent mccabe

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Marketing Planning for Winners: This article details seven steps essential to successful marketing planning. As any winner will tell you, the number one thing to do is define the future. Of course, in marketing planning, that's the single most difficult thing to do. If you can write down all the possibilities, the task of...; Tags: Winner, Vincent McCabe, Marketing Research, Marketing; White papers 2001-06-01

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Why a Drug-Ad Ban Would Be Good for Big Pharma

Why a Drug-Ad Ban Would Be Good for Big Pharma

The drug business spends $5 billion a year on advertising and yet studies continue to emerge suggesting that hundreds of millions of those dollars are wasted. Perhaps it’s time to consider whether more restrictions on drug ads might, counterintutively, benefit the industry. BusinessWeek reports that a survey by research company Verilogue of 12,500 recorded conversations between [...]
Your Money Death in the Family: 12 Things to Do Now

Death in the Family: 12 Things to Do Now

Hang onto this essential checklist, so you’ll know what to do when the time comes.