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- Winning in the Aftermarket
- The Idea in Brief In many industries--automotive, consumer electronics, home appliances--the after-sales service market has ballooned to four to five times the size of the original equipment business. And the aftermarket is a high-margin cash cow: in...
- Articles 2008-02-13
Additional Resources
- Curveball
- The Idea in Brief You've executed a brilliant new strategy--but your competitors are catching on. How to get them off your scent? Stalk recommends throwing curveball strategies: clever moves that get competitors looking the other way...
- Articles 2008-04-14
- MCA Solutions' Founders Emphasize the Value of the Aftermarket In the Harvard Business Review; MCA Innovators Map Out Key Steps to After-Sales Service, Support and Success
- PHILADELPHIA -- MCA Solutions' co-founders, Dr. Morris Cohen and Dr. Vipul Agrawal, are driving new innovation in after-market service and support, sharing their research and analysis in an article called "Winning in the Aftermarket," featured in this month's issue of the Harvard Business Review.
- Research articles 2006-05-09
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