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12 Resources for

viral marketing

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BNET Business Dictionary

Viral Marketing: the rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth,...; Viral Marketing definition on BNET »

BNET Resources

Viral Marketing Succeeds 15% of the Time: Why does viral marketing seem like such a successful tactic? Perhaps because we're only aware of the successes. JupiterResearch's Emily Riley finds that only 15% of viral messages are passed from peer to peer. When a message hits, though, it really hits. Consider Dove's...; Tags: Corporate communications, Marketing research, Jonathan Haeber, Dove, marketing, video, Viral Marketing, Jupiter Research; Blog posts 2007-10-18
Making Use of Viral Marketing on the Internet: Making Use of Viral Marketing on the InternetJust Word of MouthWord of mouth is word of mouth, renaming it viral marketing for the sake of coming up with a new term for marketers is confusing. My students now think that there is another new dimension in marketing that they have...; Tags: Internet, marketing, Viral Marketing, Word-of-Mouth; Discussion threads 2007-08-22
Hollywood's Paranormal Break With Costly Film Reality: More than $7 million in ticket sales has vaulted Paramount's low-budget Paranormal Activity to fifth at the box office on the free digital buzz of Twitter and other social networks. But don't expect Hollywood studios to entrust their film fortunes to virtual marketing campaigns and the wisdom...; Tags: Network, Movie, Viral Marketing, Film Establishment, Social Networking, Marketing Research, Online Communications, Marketing, Advertising & Promotion, Diane Mermigas; Blog posts 2009-10-13
Saatchi Web Site Being Used by Rival Agency Asabailey: Saatchi & Saatchi failed to secure a URL to its own name and the site is now being used by Asabailey Viral Advertising, a London based viral marketing shop. by Jim Edwards; Tags: Agency, Saatchi & Saatchi, Viral Marketing, Advertising & Promotion, Marketing, Jim Edwards; Blog posts 2009-06-08
Viral Marketing for the Masses: Viral marketing is growing up. The term, coined in the mid-1990s to describe how Hotmail got users by letting people invite their friends to join, as if they were passing a virus, is now branching out into different forms. David Meerman Scott is coming out with a book on why...; Tags: Viral Marketing, David Meerman Scott, Michael Fitzgerald; Blog posts 2009-01-20

Six Simple Principles of Viral Marketing: Viral marketing is more than a buzzword. It's a powerful way of levering ones marketing efforts. It's an essential marketing technique. Article comes up with showing that some viral marketing strategies work better than others, and few works as well as the simple strategy. Article displays the six basic elements...; Tags: Marketing Strategy, Marketing Magic, Viral Marketing, Marketing Research, Marketing; White papers 2003-01-01
How You Can Easily Anchor Down More Sales In 5 Killer Steps: If you want more sales and profits, then this might be the most important paper you'll ever read. This paper explains about a killer system that will charge your website to attract more sales and turn it into a killer cash machine. Multiply your marketing and advertising efforts on the...; Tags: Advertisement, Viral Marketing, Sales Strategy, Sales Force Management, Sales; White papers 2009-01-01
Using Viral Marketing Without Causing An Outbreak: Over the years, ‘viral marketing' has gained momentum in the corporate world. Most companies use viral marketing to boost their online sales. Viral marketing is a process where company's managers ask their friends and colleagues to sign up for an offer posted on their Web site. Viral marketing is an...; Tags: Primedia Inc., Viral Marketing, Marketing Research, Marketing; White papers 2001-01-01
An Infectious Marketing Strategy: Viral marketing is a handy technique for capitalizing on the resources of ones partners and customers. Ernst & Young's entrepreneurial services practice put this idea to work. This case study mainly focuses upon how Ernst & Young formed a partnership for cost-effective online marketing. They created a multimember partnership...; Tags: Ernst & Young LLP, Marketing Strategy, Viral Marketing, Marketing Research, Marketing; Case studies 2001-07-01
Turning Viral Marketing Into A Main Stream Proposition: Viral marketing is a clever idea. A virus attacks the immune system and many people believe that consumers are now ‘immune' to advertising (being bombarded by as many as 1500 commercial messages per day). Hence, we need viral marketing to break down the body's defenses, and allow brands to form...; Tags: Brand, Ogilvy & Mather, Viral Marketing, Branding, Viruses And Worms, Marketing, Security; White papers 2003-01-01
Create, Replicate And Proliferate: Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message's exposure and influence. Generally, the viral marketing concept is to proliferate the knowledge of your existence on the Web through other people's efforts be...; Tags: International Cyber Business Services, Viral Marketing, Marketing Research, Marketing; White papers 2003-01-01
Tech Watch: Discontent percolates on mayor's tech panel.(multiple industry briefs)(Brief Article): When it was first vetted with civic groups last spring, McKinsey & Co.'s blunt, data-packed analysis of Chicago's technology base and its growth potential seemed a breath of fresh air. But that broad strategic plan is getting stale. Months have When it was first...; Tags: McKinsey & Co., advisor, Intuit Inc., Viral Marketing; Research articles 2001-10-29

Additional Resources

Making Use of Viral Marketing on the Internet: Viral marketing is another name for word of mouth or, on the Internet, word of e-mail. It can work in mysterious ways, but the Internet offers significant potential for viral marketing, particularly with the growing popularity of blogs. Yahoo did little or no advertising in its early years; instead, people...; Tags: Web site development, E-mail providers, Web technology, BNET Editorial, Web site, Web, spamming, Skype Technologies S.A., newsletter, MSN Hotmail, movie, marketing, Internet phone, Internet, instant messenger, incentive, hyperlink, e-mail, brand, blog, benefit, advertisement; Articles 2007-08-13
Viral Marketing, Email Style: Referral marketing is the art of getting people, who may not even be the customers, to refer a product or service to other people, typically their friends or acquaintances. Viral marketing, simply put, is referral marketing over the Internet. This article defines viral marketing and tells that why it should...; Tags: MarketingProfs, E-mail, Referral Marketing, Marketing Research, Marketing; White papers 2002-10-08
Goodbye Viral Marketing, Hello Social Marketing: It's crucial to understand the differences between a viral and a social marketing campaign, where participants are both willing and eager to participate. It's interesting how some terms are used in general speech to describe the exact opposite of what they really mean. Take 'Viral marketing' as an example. The...; Tags: MSN Hotmail, iMedia Communications, E-mail, Marketing Research, E-mail Providers, Online Communications, Marketing, Internet; White papers 2007-11-20
Are You Sick of Viral Marketing?: Beyond transmittance, viral marketing resembles the common cold virus in experts' inability to understand and manage it with any great degree of certainty. And much like the ultimately-fruitless myriad laboratory hours spent examining the common cold, thousands of column inches and seminar hours have brought marketers no firm control over...; Tags: Marketing Research, Marketing; White papers 2004-04-05
Secrets to Successful Viral Marketing | Useful Commute Podcast: With viral marketing, you spend nothing and let your fans do the work for you. In this podcast, online marketing expert David Meerman Scott explains how to use the Internet to spread your ideas virally and get greater impact than you would from traditional advertisements. For more...; Tags: BNET staff, Marketing, Internet, Marketing Research, Podcasts; Blog posts 2008-03-31
Spreading the Word: The Viral Marketing of SXSW: American Marketing Association Presents the Successful Viral Marketing Techniques of SXSW SAN ANTONIO -- The San Antonio Chapter of the American Marketing Association will host a networking luncheon and presentation on viral marketing techniques of SXSW Interactive, focusing on new media and emerging trends. Because of the growth...; Tags: American Marketing Association, marketing; Research articles 2008-04-02
E-Talking: Viral Marketing to Spread Brand Messages: While the process of viral marketing is often perceived as a random phenomenon with marketers having little or no control over the process, getting the customers to spread the brand messages throughout a widespread network of buyers makes good business and marketing sense. This paper uses case study examples to...; Tags: Monash University, Brand, Branding, Marketing; White papers 2005-11-15
HBR IdeaCast: Viral Marketing for the Real World: HBR's Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss his new article in the May 2007 issue of Harvard Business Review, "Viral Marketing for the Real World." Watts explains that while marketing messages may not exactly spread like disease, viral marketing, if used correctly, can be...; Tags: Marketing Research, Marketing, BNET staff, HBR; Blog posts 2007-12-26