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	<title><![CDATA[viral marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/viral+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to viral marketing]]></description>
	<s:counts start="0" returned="12" found="12" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Hollywood's Paranormal Break With Costly Film Reality]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004547/hollywoods-paranormal-break-with-costly-film-reality/]]></link>
		<description><![CDATA[More than $7 million in ticket sales has vaulted Paramount's low-budget Paranormal Activity to fifth at the box office on the free digital buzz of Twitter and other social networks.    But don't expect Hollywood studios to entrust their film fortunes to virtual marketing campaigns and the wisdom...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 13 Oct 2009 06:59:27 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/movie.html"><![CDATA[Movie]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/film+establishment.html"><![CDATA[Film Establishment]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/diane+mermigas.html"><![CDATA[Diane Mermigas]]></category>
	</item>
	<item>
		<title><![CDATA[Saatchi Web Site Being Used by Rival Agency Asabailey]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002508/saatchi-web-site-being-used-by-rival-agency-asabailey/]]></link>
		<description><![CDATA[Saatchi & Saatchi failed to secure a URL to its own name and the site is now being used by Asabailey Viral Advertising, a London based viral marketing shop. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 08 Jun 2009 10:07:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/saatchi+%2526+saatchi.html"><![CDATA[Saatchi & Saatchi]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Viral Marketing for the Masses]]></title>
		<link><![CDATA[http://blogs.bnet.com/business-books/?p=418]]></link>
		<description><![CDATA[Viral marketing is growing up. The term, coined in the mid-1990s to describe how Hotmail got users by letting people invite their friends to join, as if they were passing a virus, is now branching out into different forms. David Meerman Scott is coming out with a book on why...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Jan 2009 06:53:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/david+meerman+scott.html"><![CDATA[David Meerman Scott]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
	</item>
	<item>
		<title><![CDATA[How You Can Easily Anchor Down More Sales In 5 Killer Steps]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1113283]]></link>
		<description><![CDATA[If you want more sales and profits, then this might be the most important paper you'll ever read. This paper explains about a killer system that will charge your website to attract more sales and turn it into a killer cash machine. Multiply your marketing and advertising efforts on the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Viral Marketing Succeeds 15% of the Time]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=204]]></link>
		<description><![CDATA[Why does viral marketing seem like such a successful tactic? Perhaps because we're only aware of the successes. JupiterResearch's Emily Riley finds that only 15% of viral messages are passed from peer to peer.      When a message hits, though, it really hits.  Consider Dove's...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 18 Oct 2007 00:27:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/jonathan+haeber.html"><![CDATA[Jonathan Haeber]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
	</item>
	<item>
		<title><![CDATA[Making Use of Viral Marketing on the Internet]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13237-0.html?forumID=1&threadID=869&messageID=3343&start=0]]></link>
		<description><![CDATA[Making Use of Viral Marketing on the InternetJust Word of MouthWord of mouth is word of mouth, renaming it viral marketing for the sake of coming up with a new term for marketers is confusing. My students now think that there is another new dimension in marketing that they have...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 22 Aug 2007 06:33:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/word-of-mouth.html"><![CDATA[Word-of-Mouth]]></category>
	</item>
	<item>
		<title><![CDATA[Six Simple Principles of Viral Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60600]]></link>
		<description><![CDATA[Viral marketing is more than a buzzword. It's a powerful way of levering ones marketing efforts. It's an essential marketing technique. Article comes up with showing that some viral marketing strategies work better than others, and few works as well as the simple strategy. Article displays the six basic elements...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+magic.html"><![CDATA[Marketing Magic]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Create, Replicate And Proliferate]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63388]]></link>
		<description><![CDATA[Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message's exposure and influence. Generally, the viral marketing concept is to proliferate the knowledge of your existence on the Web through other people's efforts be...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+cyber+business+services.html"><![CDATA[International Cyber Business Services]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Turning Viral Marketing Into A Main Stream Proposition]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=66099]]></link>
		<description><![CDATA[Viral marketing is a clever idea. A virus attacks the immune system and many people believe that consumers are now ‘immune' to advertising (being bombarded by as many as 1500 commercial messages per day). Hence, we need viral marketing to break down the body's defenses, and allow brands to form...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/viruses+and+worms.html"><![CDATA[Viruses And Worms]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
	</item>
	<item>
		<title><![CDATA[Tech Watch: Discontent percolates on mayor's tech panel.(multiple industry briefs)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200110/ai_n20188778]]></link>
		<description><![CDATA[When it was first vetted with civic groups last spring, McKinsey  & Co.'s blunt, data-packed analysis of Chicago's  technology base and its growth potential seemed a breath of fresh air.    But that broad strategic plan is getting stale. Months have  When it was first...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Oct 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/advisor.html"><![CDATA[advisor]]></category>
		<category domain="http://resources.bnet.com/topic/intuit+inc..html"><![CDATA[Intuit Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTU</category>
		<category domain="tickers">INTU</category>
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	<item>
		<title><![CDATA[An Infectious Marketing Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=72420]]></link>
		<description><![CDATA[Viral marketing is a handy technique for capitalizing on the resources of ones partners and customers.  Ernst & Young's entrepreneurial services practice put this idea to work. This case study mainly focuses upon how Ernst & Young formed a partnership for cost-effective online marketing. They created a multimember partnership...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sun, 01 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ernst+%2526+young+llp.html"><![CDATA[Ernst & Young LLP]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Using Viral Marketing Without Causing An Outbreak]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=97329]]></link>
		<description><![CDATA[Over the years, ‘viral marketing' has gained momentum in the corporate world. Most companies use viral marketing to boost their online sales. Viral marketing is a process where company's managers ask their friends and colleagues to sign up for an offer posted on their Web site. Viral marketing is an...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/primedia+inc..html"><![CDATA[Primedia Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PRM</category>
		<category domain="tickers">PRM</category>
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