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- Gatorade Ball Girl Viral Video Makes a Big Splash
- Gatorade Ball Girl Viral Video Makes a Big SplashVery successful adThese type of videos get people thinking.. is it real or is it fake? Once deemed not real it then becomes a game of "Where's Waldo" where you start trying to figure out who did the ad. It...
- Discussion threads 2008-07-01
Additional Resources
- Gatorade Ball Girl Viral Video Makes a Big Splash
- It's been awhile since a viral video has made the rounds online as fast as the Gatorade "ball girl" video above. Cool use of viral video, but here's my question: the Gatorade branding is so subtle, does it work? If the idea is just to get us talking about Gatorade...
- Blog posts 2008-06-26
- Viral View: Social Technographics: Are you keeping up with your online audience?
- They create a Facebook group and upload a video every now and then. This approach generally leads to mediocre results. Instead, a better way to go about it is starting out with your target audience in mind. Companies should find out what online activities their target audience engages in and...
- News items 2009-11-05
- Youtube makes viral video authors some well-deserved money
- Until recently, the most popular videos on Youtube only really made Google any money. The authors got free sharing space and perhaps a platform on which to advertise their video-making prowess, but nothing in the way of advertising money. That's set to change this week. In an extension of its...
- News items 2009-08-26
- Exploring The Complex Relationship Between Links & Views
- For those of you who are not aware, SEOmoz—one of the SEO consulting industry's leaders—has their own index of the web. Unlike Google's index, the one at SEOmoz, called Linkscape, is after information about links. Rand Fishkin and his team spent months developing the index, and continue to refine, expand,...
- News items 2009-10-16
- Q&A: Merck's Kevin Nalty, YouTube Star, Explains Why He Quit
- Kevin Nalty was Merck's consumer product director on Propecia until last week when he quit after a series of videos he posted on YouTube drew too much attention to the drug company. The move came after it emerged that he was “Nalts,†the creator of a YouTube video titled “Farting...
- Blog posts 2009-05-27
- B2B Comedy Videos: The Pitch Meeting
- Marketing groups are struggling to cope with a world where traditional branding activities fall flat. These three short "mockumentaries" show an IBM marketing team trying desperately to create a viral video. My sense of humor may be a bit odd, but I think...
- Blog posts 2009-06-26
- Web 2.0 as a Sales Tool...Not!
- A great truism of writing about business and technology is that whenever you try to inject sanity into the discussion of some over-hyped techno-fad, somebody is virtually guaranteed to respond with computer industry conventional wisdom. Earlier this week, I posted a criticism of Web 2.0. (It's HERE.) ...
- Blog posts 2007-11-09
- Hey, TLC! "Jon & Kate" Promotional Video Should Be Viral
- No, I will not be watching tonight's very special edition of "Jon and Kate Plus 8," but as it has been so far in this season of this increasingly exploitative series, it's a little hard to avoid its publicity, and the fact, that tonight, the once-happy-couple-with-the-eight-kids is going to make...
- Blog posts 2009-06-22
- Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially
- The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it's also a popular topic over at PR Squared . Site host, Todd Defren, writes: My main thesis is that PR is and...
- News items 2009-10-27
- Connect Brings JibJab 1.5 Million Facebook Users
- [Editor's note: This is a guest post by Gregg Spiridellis, CEO at JibJab Media. JibJab is a ten year-old company that offers customizable digital greeting cards and videos -- and it has been working hard to implement Facebook Connect, with some good results. Below, Spiridellis shares his perspective on his...
- News items 2009-11-10
- Google Translation Gadget Puts Money in Your Pocket
- Continuing with our periodic series of posts on how to optimize your media company's website and grow your traffic, tonight it is time to revisit a topic we first explored back in February of this year: A Simple Way to Grow your Online Audience (Una Manera Simple...
- Blog posts 2009-09-30
- Hollywood's Paranormal Break With Costly Film Reality
- More than $7 million in ticket sales has vaulted Paramount's low-budget Paranormal Activity to fifth at the box office on the free digital buzz of Twitter and other social networks. But don't expect Hollywood studios to entrust their film fortunes to virtual marketing campaigns and the wisdom...
- Blog posts 2009-10-13
- The Content Delusion
- You're special. You know that right? You have a voice, story, and message, and all you have to do is share it with us. Really! Be transparent and authentic, and put it out there. You're a beautiful and unique snowflake… Now tell us more about that turd you took this...
- News items 2009-11-10
- Craig Ferguson Explains "Everything Sucks" Because of Media's Youth Bias
- You know something's gone viral when it starts as a video monologue and then ends up running as a text column in The New York Post. That's the case with the above Craig Ferguson diatribe about how first, the advertising industry, and then, the media industy,...
- Blog posts 2009-08-01
- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
- A real beauty: Dove's viral makes big splash for no cash; Unilever gets better ROI from YouTube video than from its Super Bowl spot.(return on investment)
- Byline: JACK NEFF Byline: JACK NEFF
- Research articles 2006-10-30
- Facebook Connect Goes Live
- The curtain has been officially raised on Facebook Connect, a feature that links partner Web sites with the profiles of Facebook members.Techmeme Everyday, Facebook looks more and more like a platform instead of just another social networking site. Now, using Facebook Connect, members can share information about...
- Blog posts 2008-12-04
- Apple's MacWorld Bailout: The Outlook for Trade Shows
- I had already scratched CES off of my January calendar but was starting to book meetings for MacWorld, leaving time open for the Steve Jobs keynote speech, of course. But now that Jobs is sending in a second-stringer for the big spotlight event, I’m starting to wonder if I should...
- Blog posts 2008-12-16
- Facebook/Twitter Use May Now Mean More for Google/Bing Rankings
- Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search...
- News items 2009-10-22
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