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- Larry Weintraub: How to Use Viral Video
- Larry Weintraub is the CEO and co-founder of Fanscape and an expert on lifestyle and youth marketing. Weintraub, a two-time recipient of the Pollstar Magazine Artist Development Executive of the Year award, shares his experiences with music and viral video.
- Videos 2008-03-08
Additional Resources
- Taylor Swift, Kanye West and the Primitive State of Capitalizing on Viral Video
- No. The embedded clip above isn't of Kanye West engaging in one of the most noteworthy public disses ever, which happened last night at MTV's unfailingly controversial Video Music Awards. That clip shows West taking the mike from female video award winner Taylor Swift, and proclaiming...
- Blog posts 2009-09-14
- Media Morph: Viral Video.(Brief Article)
- Byline: Kris Oser WHAT IT IS: It's one of the main ways people waste time online. Videos gone viral are those goofy, weird or off-color clips that are e-mailed habitually around the Web. Many are ads. VIRAL-VIDEO LINGO: To rip is to...
- Research articles 2006-02-06
- Gatorade Ball Girl Viral Video Makes a Big Splash
- Gatorade Ball Girl Viral Video Makes a Big SplashVery successful adThese type of videos get people thinking.. is it real or is it fake? Once deemed not real it then becomes a game of "Where's Waldo" where you start trying to figure out who did the ad. It...
- Discussion threads 2008-07-01
- John Cleese Viral Video Generates over 280,000 Downloads; LiveVault's Popular Institute for Backup Trauma Viral Video Starring John Cleese Generates 120,000 New Downloads Three Months After Release
- WATERTOWN, Mass. -- The John Cleese Institute for Backup Trauma Viral Video (http://www.backuptrauma.com) for LiveVault generated over 75,000 downloads after one recent web posting, still pulling in new viewers three months after its initial release. The viral video, produced by Thunder Sky Pictures, Inc. founder Doug Feinburg and Captains of...
- Research articles 2005-05-18
- Gatorade Ball Girl Viral Video Makes a Big Splash
- It's been awhile since a viral video has made the rounds online as fast as the Gatorade "ball girl" video above. Cool use of viral video, but here's my question: the Gatorade branding is so subtle, does it work? If the idea is just to get us talking about Gatorade...
- Blog posts 2008-06-26
- Larry Weintraub: How to Use Viral Video
- Larry Weintraub: How to Use Viral VideoRE: Larry Weintraub: How to Use Viral VideoHello, Dearmy name is grace i am 23years old, i saw your profile today and becameintrested in you,i will also like to know you the more,and i want you to send anemail to my email...
- Discussion threads 2008-08-02
- Viral video ads under scrutiny by watchdogs; Should online videos be labeled as commercials?(News)
- Byline: CLAIRE ATKINSON As youtube moves to monetize its traffic through paid advertising and consumer-advocacy groups start to circle the wagons, the days of the viral-video universe as marketers' playground could soon be over. Jeff Chester, executive director of the Center for...
- Research articles 2006-09-11
- Viral Video "All-Stars" Unite with Canon U.S.A.'s HG10 High-Definition Camcorder to Create Higher Quality Web Video
- Canon U.S.A. Brings Together Creative Content with High-Definition Viral Video in an All-Star Video Showdown
- Research articles 2007-11-05
- TaxBrain.com(R) "Stolen NASCAR" Viral Video Steals the Show at Affiliate Summit West!
- TaxBrain.com® ( http://www.taxbrain.com ) stole the show at the just-concluded 2007 Affiliate Summit West ( http://www.affiliatesummit.com ) when Todd Taylor, TaxBrain.com's Director of Affiliate Marketing and a featured speaker, demonstrated how a viral video about a "stolen" NASCAR racer hit the media, posting more than $1.8 million in TV time...
- Research articles 2007-02-01
- Viral Video Helps Amateur DJ Secure Record Deal with Sony BMG; DJ Keltech Posted Scratch Videos on StupidVideos.com, Including ``DJ Darth Vader'' and ``War of the Worlds'' Remixes
- LOS ANGELES -- DJ Keltech, an amateur DJ whose real name is "Lloyd," uploaded two of his favorite scratch videos to StupidVideos.com to share his exceptional mixing style with millions of viral video fans. In the videos, the intrepid mix master scratches in a Darth Vader costume and dressed as...
- Research articles 2006-04-06
- Viral View: Social Technographics: Are you keeping up with your online audience?
- They create a Facebook group and upload a video every now and then. This approach generally leads to mediocre results. Instead, a better way to go about it is starting out with your target audience in mind. Companies should find out what online activities their target audience engages in and...
- News items 2009-11-05
- YouTube Making Ad Money Available to Viral Videos
- Producing an online viral video may bring you notoriety, but can it bring you cash? In most cases, not at all, but that could soon change. Google announced Tuesday that it would expand its YouTube partnership program YPP to include single viral videos. The YPP, which kicked off in December...
- News items 2009-08-26
- Viral Marketing Succeeds 15% of the Time
- Why does viral marketing seem like such a successful tactic? Perhaps because we're only aware of the successes. JupiterResearch's Emily Riley finds that only 15% of viral messages are passed from peer to peer. When a message hits, though, it really hits. Consider Dove's...
- Blog posts 2007-10-18
- Susan Boyle, Domino's Jackasses Make for Weirdest Viral Vid Week Ever
- I'll try to stay as far away as possible from grandiose statements about what this all means, but I've been struck over the last few days about what an incredibly high and low week it's been in the world of viral video. Here's all the evidence any of us needs:...
- Blog posts 2009-04-16
- Youtube makes viral video authors some well-deserved money
- Until recently, the most popular videos on Youtube only really made Google any money. The authors got free sharing space and perhaps a platform on which to advertise their video-making prowess, but nothing in the way of advertising money. That's set to change this week. In an extension of its...
- News items 2009-08-26
- Tribal DDB Hits Viral High Notes for Volkswagen
- by Michael Learmonth Published: October 22, 2009 NEW YORK (AdAge.com) -- A viral ad produced in Europe wasn't enough to win Volkswagen's business in the U.S., apparently. Omnicom Group's DDB was just eliminated from the VW sweepstakes in the U.S., but Tribal DDB still holds Volkswagen's digital business abroad, and...
- News items 2009-10-22
- Revver Announces Company Launch: Company Expected to Redefine the Business of Online Video Distribution, Advertising; Breakthrough Effort to Empower Online Video Creators Attracts Skype Investors, Creative Commons Support
- LOS ANGELES -- Revver, the original revenue engine for online video, announced today the launch of its proprietary RevTagTM system that -- for the first time ever -- allows online viral video creators to get paid for their work. The company is introducing a new business model that embraces online...
- Research articles 2005-10-31
- Warner Bros. Records Recording Artists Jamie Kennedy and Stu Stone Rocked YouTube Charts With Number One Rated Music Video for the Week of January 22
- The Internet phenomenon continues for comedic actor and rapper Jamie Kennedy and his rap partner Stu Stone, creators of the hit MTV reality series "Blowin' Up." The duo's video for "Circle Circle Dot Dot" -- from their Warner Bros. Records debut album "Blowin' Up" -- was the number one music...
- Research articles 2007-01-30
- Google Searches For Foothold in Video.
- By Steve Donohue Purchasing YouTube Will Bring Copyright, Competitive Challenges MSNBC vice president of primetime programming Bill Wolff said he began to realize just how powerful viral-video Web sites were in August, after a clip of...
- Research articles 2006-10-16
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