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When New Marketing Fails: Who Wants a Meatball Sundae?

In his new book, "Meatball Sundae: Is Your Marketing Out of Sync?" -- available on December 27th -- Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone....

Tags: Marketing research, Mass Marketing, marketing, Lori Deschene, Viral, Seth Godin, Seth, Meatball Sundae, sundae

Blog posts 2007-12-17

Additional Resources

Adding 'Sound' to Your Marketing Toolbox

Since the advent of 'video' asa new marketing medium, it's been pretty clear that the next evolutionarystep might be video's close cousin: audio. After all, it's the "A" in "A/V"-- as we remember from our high school days. Fortunately, this natural evolution gives online marketers another 'viral'tool they can add...

Articles 2008-06-26

NewsGator Announces Widget Partnership With DAC, Japan's Leading Online Advertising Solutions Provider

NewsGator Technologies Inc. today announced a partnership with Digital AdvertisingConsortium DAC, one of Japan's largest online advertising solutionsproviders, for exclusive rights to offer NewsGator Widget Services to Japanese mediacompanies and brands. Under this partnership, DAC will market NewsGatorWidgets for content syndication. Major media companies around the world are...

Articles 2008-06-26

Four die of haemorrhagic fever in southern Russia: report

MOSCOW AFP — Four people have died in an outbreak of haemorrhagic fever and 39 others have come down with the illness in the Stavropol region of southern Russia, local authorities reported Wednesday. The fatalities were two men and two women, regional health official Irina Kovalchuk told Interfax...

Articles 2008-06-25

Amnesty takes human trafficking issue to eBay

GENEVA AFP — The Swiss branch of Amnesty International took credit Wednesday for a short-lived viral campaign on eBay that used mock auction entries to underscore the issue of human trafficking. More than 200 entries -- based on trademarks that could be someone's first name -- cropped up...

Articles 2008-06-25

Noted Yale Professor, Thomas Lentz, Joins NanoViricides Scientific Advisory Board

Expert in Virus-Cell Interactions had Proposed Blocking them as a Possible Treatment WEST HAVEN, Conn. -- NanoViricides, Inc. (OTC BB: NNVC.OB), (the "Company") said that noted Yale University School of Medicine research physician, Thomas Lentz, MD, has agreed to join the NanoViricides' Scientific Advisory Board SAB. ...

Articles 2008-06-25

Aethlon Medical Announces "First-In-Man" HIV/AIDS Treatment Study

SAN DIEGO -- Aethlon Medical, Inc. (OTCBB:AEMD) announced today that it has entered into an agreement to initiate the "first-in-man" clinical study of a medical device to treat the Human Immunodeficiency Virus HIV which causes Acquired Immune Deficiency Syndrome AIDS. The Aethlon Hemopurifier[R] is a medical device created to provide...

Articles 2008-06-24

U.S. poor are vulnerable to 'neglected' diseases

Tropical diseases that ravage Africa, Asia and Latin America commonly occur among the poor in the USA, leaving thousands of people shattered by debilitating complications including mental retardation, heart disease and epilepsy, an analysis showed Monday. The diseases, caused by chronic viral, bacterial and parasitic infections, disproportionately strike...

Articles 2008-06-24

New Yankelovich Study Reveals Traditional Media Are More Effective Than Digital Media

CHAPEL HILL, N.C., June 24 /PRNewswire/ -- Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich to be released at the end of June. Despite the hype of YouTube...

Articles 2008-06-24

IMVU, the Leading Global 3D Community, Announces the World's Largest Catalog of Virtual Goods and 20 Million Registered Members

CORE NEWS FACTS IMVU , the free online destinationwhere young adults meet new people in 3D, announced today the world'slargest catalog of virtual goodswith over 1.5 million items. IMVU also announced its achievement of reaching 20 million registeredusers, primarily through viral growth. Over the last...

Articles 2008-06-24

IMVU, the Leading Global 3D Community, Announces the World's Largest Catalog of Virtual Goods and 20 Million Registered Members

"Meet New People in 3D" PALO ALTO, Calif. -- IMVU, the free online destination where young adults meet new people in 3D, announced today the world's largest catalog of virtual goods with over 1.5 million items. IMVU also announced its achievement of reaching 20 million registered users, primarily...

Articles 2008-06-24

Sigma-Aldrich Introduces 96-Well Plasmid Purification Kit That Produces Industry's Highest Viral Titers

GenEluteTM HP 96-Well Plasmid Miniprep Kit provides rapid generation of transfection-grade plasmid from bacterial cultures ST. LOUIS, June 24 /PRNewswire-FirstCall/ -- Sigma-Aldrich today announced the launch of its GenEluteTM HP 96-Well Plasmid Miniprep Kit for DNA purification. The new 96-well kit is suitable for a...

Articles 2008-06-24

Nike 6.0 Goes Viral With Online Social Community on the Loop'd Network

First viral action sports Mash-up Widget allows community members to create mashups, get featured, and publish across the web SAN DIEGO, June 24 /PRNewswire/ -- Loop'd NetworkTM, the leading social network for action sports, today launched the Nike 6.0 online community at http://www.loopd.com/nike6. Nike 6.0, a...

Articles 2008-06-24

Gigya to Discuss Increasing Adoption and Effectiveness of Widget Advertising Among Brand Advertisers

Gigya, the leading widget and socialtechnologies company, today announced its upcoming schedule of speakingappearances at leading social media and advertising conferences. Gigya willbe one of several industry experts discussing the adoption andeffectiveness of widgets and other social media marketing tools as part ofa brand advertiser's interactive strategy for reaching and...

Articles 2008-06-23

A Protein from a Common Smoldering Virus Linked to Chronic Fatigue Syndrome and Depression

A study suggests that a "smoldering" centralnervous system CNS infection may play a role in conditions that plaguemillions of Americans. Kazuhiro Kondo, MD, PhD, of the Jikei UniversityMedical School in Tokyo identified a novel human herpesvirus-6 (HHV-6)protein present in Chronic Fatigue Syndrome CFS patients but not healthycontrols that may contribute...

Articles 2008-06-23

Ancient Retrovirus May Contribute to Chronic Fatigue Syndrome, Multiple Sclerosis and Autoimmunity

Brigitte Huber, PhD, of the Tufts UniversitySchool of Medicine, presented evidence at a medical conference thatsuggested that a reactivated ancient retrovirus embedded in the humangenome may be active in chronic fatigue syndrome CFS and multiplesclerosis MS patients. Danish scientists at the same conference suggestedthat the activation of this retrovirus, dormant...

Articles 2008-06-23

Eventful's Online Tools Engage and Inform Political Campaign Supporters

Congressional, State and Local Candidates Leverage Eventful's Services in Their Online Outreach to Voters SAN DIEGO -- Eventful, Inc. (eventful.com), the leading global events Web site, today announced congressional, state and local candidates are enhancing their online outreach to supporters and voters by integrating Eventful's innovative online tools...

Articles 2008-06-23

Former Saint Joseph's basketball player Petrovic dies in Serbia

Former Saint Joseph's basketball player Nemanja Petrovic passed away this week in his native Serbia. He would have been 35 next month. After being hospitalized with an illness about a week ago, Petrovic suffered from what eventually became a viral infection affecting his lungs and heart. "Nemanja was a young...

Articles 2008-06-21

Petrovic, former Hawk, dies at 34

Nemanja Petrovic, 34, a 6-foot-10 center for the St. Joseph's basketball team that reached the Sweet 16 in the 1997 NCAA tournament, died earlier this week in his native Serbia. Mr. Petrovic, who was hospitalized more than a week ago, died from a viral infection that affected his lungs and...

Articles 2008-06-21

Agion®'s "That's Revolting!" Series Starring Florence Henderson Premieres Second Season

New "Webisodes" Educate Audiences About the Prevalence of Microbes in the Home WAKEFIELD, Mass. -- Agion Technologies, a global leader in natural antimicrobial solutions, today announced the highly-anticipated second installment of "That's Revolting" - the viral website created to educate consumers on the prevalence of microbes in their...

Articles 2008-06-20