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- Manatt Announces 2007 Summer Associate Roster
- LOS ANGELES -- Manatt, Phelps & Phillips, LLP, the national law and consulting firm, announced its 2007 Summer Associate roster today. Twenty-one law students will be located in four of the firm's eight offices: Los Angeles, New York City, Palo Alto and Albany. The mission of Manatt's Summer Recruiting program...
- Research articles 2007-05-29
- When New Marketing Fails: Who Wants a Meatball Sundae?
- In his new book, "Meatball Sundae: Is Your Marketing Out of Sync?" -- available on December 27th -- Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone....
- Blog posts 2007-12-17
Additional Resources
- Viral View: Social Technographics: Are you keeping up with your online audience?
- They create a Facebook group and upload a video every now and then. This approach generally leads to mediocre results. Instead, a better way to go about it is starting out with your target audience in mind. Companies should find out what online activities their target audience engages in and...
- News items 2009-11-05
- Making Use of Viral Marketing on the Internet
- Viral marketing is another name for word of mouth or, on the Internet, word of e-mail. It can work in mysterious ways, but the Internet offers significant potential for viral marketing, particularly with the growing popularity of blogs. Yahoo did little or no advertising in its early years; instead, people...
- Articles 2007-08-13
- KILL BW1280, NY-ADVANCED-VIRAL and KILL BW1460, CQN-NY-ADVANCED-VIRAL
- Please KILL BW1280, (NY-ADVANCED-VIRAL) Advanced Viral Research Corp. Announces Private Placement with Focus Investors LLC, which ran on Business Wire at 9:45 ET on 08/05/1999. Also KILL the CORRECTION, BW1460, (CQN-NY-ADVANCED-VIRAL) Correcting Advanced Viral Research Corp. Wording in Third Paragraph; Granted Sted Grated, which ran on Business Wire at...
- Research articles 1999-08-05
- KILL BW0176, NY-ADVANCED-VIRAL-RES and KILL BW0321, CQN-NY-ADVANCED-VIRAL-RES
- Please KILL BW0176, (NY-ADVANCED-VIRAL-RES) Antiviral From Advanced Viral Research Corp. Inhibits Production of a Key Cervical Cancer-Causing Protein of the Human Papilloma Virus, which ran on Business Wire at 9:18 a.m. ET on 10/26/1999. Also KILL the CORRECTION, BW0321, (CQN-NY-ADVANCED-VIRAL-RES) Advanced Viral Research Corp. Corrects Wording...
- Research articles 1999-10-26
- Viral Marketing Succeeds 15% of the Time
- Why does viral marketing seem like such a successful tactic? Perhaps because we're only aware of the successes. JupiterResearch's Emily Riley finds that only 15% of viral messages are passed from peer to peer. When a message hits, though, it really hits. Consider Dove's...
- Blog posts 2007-10-18
- Viral Marketing, Email Style
- Referral marketing is the art of getting people, who may not even be the customers, to refer a product or service to other people, typically their friends or acquaintances. Viral marketing, simply put, is referral marketing over the Internet. This article defines viral marketing and tells that why it should...
- White papers 2002-10-08
- Using Viral Marketing Without Causing An Outbreak
- Over the years, ‘viral marketing' has gained momentum in the corporate world. Most companies use viral marketing to boost their online sales. Viral marketing is a process where company's managers ask their friends and colleagues to sign up for an offer posted on their Web site. Viral marketing is an...
- White papers 2001-01-01
- The Problem With Viral Branding
- From the executive summary: ‘Today, cultural branding stands apart from recent challenger to mind share, so-called viral branding. As the name suggests, viral branding focuses on the paths of public influence: how non-company actors influence customers to value the brand. The viral approach is a compendium of ideas rooted in...
- White papers 2004-11-22
- Six Simple Principles of Viral Marketing
- Viral marketing is more than a buzzword. It's a powerful way of levering ones marketing efforts. It's an essential marketing technique. Article comes up with showing that some viral marketing strategies work better than others, and few works as well as the simple strategy. Article displays the six basic elements...
- White papers 2003-01-01
- Are You Sick of Viral Marketing?
- Beyond transmittance, viral marketing resembles the common cold virus in experts' inability to understand and manage it with any great degree of certainty. And much like the ultimately-fruitless myriad laboratory hours spent examining the common cold, thousands of column inches and seminar hours have brought marketers no firm control over...
- White papers 2004-04-05
- Top 10 Viral Videos of 2007
- Top 10 Viral Videos of 2007Top Viral VideosViewings are Vanity – Sales are sanityAre we measuring the right thing – the number of viewings may in fact be totally irrelevant the important feedback is more likely to be1. Who is viewing the videos in terms of target audience? A load...
- Discussion threads 2007-12-19
- Goodbye Viral Marketing, Hello Social Marketing
- It's crucial to understand the differences between a viral and a social marketing campaign, where participants are both willing and eager to participate. It's interesting how some terms are used in general speech to describe the exact opposite of what they really mean. Take 'Viral marketing' as an example. The...
- White papers 2007-11-20
- Viral can't cure what ails 'beast'.(Viewpoint)
- What is one to make of Miller Brewing's "Beer Cannon'' viral effort for Milwaukee's Best Light? On the surface, it's a case study in how to create a successful viral campaign in three easy steps. Step 1: Create something fun that appeals to the What...
- Research articles 2006-10-16
- Media Morph: Viral Video.(Brief Article)
- Byline: Kris Oser WHAT IT IS: It's one of the main ways people waste time online. Videos gone viral are those goofy, weird or off-color clips that are e-mailed habitually around the Web. Many are ads. VIRAL-VIDEO LINGO: To rip is to...
- Research articles 2006-02-06
- Viral Marketing for the Masses
- Viral marketing is growing up. The term, coined in the mid-1990s to describe how Hotmail got users by letting people invite their friends to join, as if they were passing a virus, is now branching out into different forms. David Meerman Scott is coming out with a book on why...
- Blog posts 2009-01-20
- Top 10 Viral Videos of 2007
- Thinking of trying viral marketing but not sure what's contagious? One place to start is to look at past campaigns that succeeded on a massive scale. Viral marketing firm GoViral released today the top 10 viral videos of 2007, proving once again that everyone loves a man in a...
- Blog posts 2007-12-17
- Turning Viral Marketing Into A Main Stream Proposition
- Viral marketing is a clever idea. A virus attacks the immune system and many people believe that consumers are now ‘immune' to advertising (being bombarded by as many as 1500 commercial messages per day). Hence, we need viral marketing to break down the body's defenses, and allow brands to form...
- White papers 2003-01-01
- Viral Marketing, Email Style II
- This is the second part of two part series. It mentions that when used responsibly, viral email marketing can be a powerful community-building, brand-building, and list-building tool. However, if wrongly used, it can result in legitimate campaigns being perceived as spam, reflecting poorly on the company and its brand. There...
- White papers 2002-10-15
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