Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- The Twelve Best Marketing Metrics for Managing Marketing performance
- Metrics are a part of our everyday lives. From our heart rate, to our bank balances; from our weight to the gas mileage on our cars. If we do not pay attention to these numbers, we put our future in jeopardy. Metrics provides a means to assess progress; they provide...
- White papers 2003-09-01
Additional Resources
- Implementing a Marketing Strategy
- Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses don't have one. Even businesses that do have a strategy often do not implement it one hundred percent. Small businesses that have the...
- Articles 2007-06-26
- Mashable's Guide to Jobs in Social Media Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-02
- Marketing Pioneer Martha Rogers, Ph.D. to Moderate CEO Executive Forum at eCustomer Intimacy
- Business Editors STAMFORD, Conn.--BUSINESS WIRE--March 2, 2000 West Coast Event Presents Leading Edge Strategies for Creating, Building and Managing Customer Relationships Online Recognized for her vision and ability to crystallize the power of one-to-one relationships through example, Dr. Martha Rogers, best-selling author and partner of the...
- Research articles 2000-03-02
- Advanced Medical Optics, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator : [Operator Instructions]. And your first audio question comes from the line of Chris Cooley with FTN Midwest Securities. Chris Cooley - FTN Midwest Research Thanks. Good morning. Can you heart me okay? James V. Mazzo - Chairman of the Board, President and...
- Earnings calls 2007-10-25
- The Great Workplace Wiki Divide?
- The Great Workplace Wiki Divide?Feedback about my experience wikis and BlogsI agree with this point of view, wiki and blog will revolutionary the Internet, but I think as age is an important factor, aspects as region and culture are important aspects to consider as well.I ´ve done a deep...
- Discussion threads 2007-03-29
- Yahoo's Next Chapter
- BURLINGAME, Calif. -- Yahoo! does not need to worry about its third-quarter earnings on Tuesday. It needs to worry about its story. Analysts expect the company to earn about 7 cents a share, on revenues of about $1.12 billion, vs. 9 cents and $1.33 billion, respectively, a year ago. Yahoo!...
- News items 2009-10-20
- Increasing Your Odds of Getting Customers Publicly Reference-able
- Yesterday I rattled off a few of the most common reasons why customers often refuse to participate in publicity opportunities (case studies, press releases, et al) on behalf of their vendors.But as KristiF08 commented: "Those of us in industry marketing are pretty familiar with these reasons 'why not.' What...
- Blog posts 2007-08-23
- InterContinental Exchange Q2 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions And we'll go first to Daniel Harris, Goldman Sachs. Daniel Harris - Goldman Sachs Hi, good morning. How are you? Jeff Sprecher Good morning. Daniel Harris - Goldman Sachs I was wondering if you could give us a status update on the clearing...
- Earnings calls 2007-07-26
- The Woman Driving Ford's Big Bet on Electric
- As Ford?s new director of global electrification, it?s Nancy Gioia?s job to make sure the company delivers cutting-edge, fuel-efficient vehicles. In an interview with BNET she talks about how Ford has changed, what she?s doing to get her team to deliver, and why managers should bring...
- Articles 2009-11-13
- Nielsen, Catalina Launch Service to Measure Sales Impact of Media Buys
- BATAVIA, Ohio (AdAge.com) -- Nielsen Co. has struck a deal to combine its TV ratings and online-audience measurement data with Catalina Marketing's loyalty-card purchase data in a joint venture they claim can increase efficiency of the package-goods industry's $20 billion in media outlays by at least 10%. Nielsen Catalina Ventures,...
- News items 2009-12-15
- << Previous
- page 1 of 1
- Next >>
Presented by American Express