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- Maximize Your Landing Page Conversion
- There are a few things every web designer should know before they make the first slice in Photoshop. Patricia Hursh, from Search Engine Land, offers the eight essentials for BtoB landing pages. I'll summarize below. Relevance. All too often, a firm makes a single landing page...
- Blog posts 2008-03-16
- Designing a Web Site That Works
- Considering most people visit Web sites to find information, it's not surprising the majority of sites focus more on presenting content than showcasing graphics. The most successful sites are built around the information they offer visitors. The most effective ones use graphic elements to enhance what readers take away—not...
- Articles 2007-12-13
- Updating Your Web Site As Your Business Grows
- Updating and upgrading a Web Site can take considerable time and resources. Your Web Site will have to grow organically as you introduce new products and services. You can also upgrade it to add new features that make it easier for your customers and visitors to use your site and...
- Articles 2007-12-03
- Improving Web Site Landing Pages
- When a Web user clicks on a link, perhaps in an email or from an online advertisement, the user's directed to a Web Site page known as a landing page. The page features information on the product or service that was advertised. Its objective is to encourage the visitor to...
- Articles 2007-11-21
- Improving the Return on Customer Events
- Staging a customer event can represent a major investment. To improve the return on investment, companies need to improve event promotion and pre-event marketing to attract more customers, as well as post-event communications to strengthen relations. What You Need to KnowIs it realistic to expect a return on...
- Articles 2007-11-05
- Is Your Website A Super Magnet?
- Ask most web designers what is more important: a unique visitor or a repeat visitor? Most will choose, the former. Let's analyze a unique visitor. They could just be browsing, like shoppers in a mall, or they could be a potential customer. Now, don't get it wrong. Unique visitors might...
- White papers 2008-01-01
- Caring.com Buys Up Senior Provider Directory Gilbert Guide
- Eldercare info site Caring.com has bought up Gilbert Guide, an online senior housing guide and homecare directory. Visitors to Gilbert Guide can look up various providers and also connect with experts. Caring.com, meanwhile, offers original content on eldercare topics and also has a set of online forums. Caring.com says...
- External links 2009-10-07
- They're Searching So Why Aren't They Buying?
- There seems to be a common myth regarding site visitors and the buying process these days. Visitors find product online when they use search engines. They type in the exact key phrases. But when they get to the site they don't buy. The reason being they aren't ready to buy...
- White papers 2003-01-01
- Time Management Tips And Skills: Professional Approaches For Drop-In Visits
- Regardless of how irritating a drop-in visitor may become, there is never a reason to be abusive to him/her. There are too many professional ways to handle your visitors, ways that do not mis-treat the visitor, and do not demean you. The same need for professionalism and courtesy apply if...
- White papers 2007-11-12
- How Internet Retailers Are Successfully Improving Their Conversion Rates
- You work so hard to get visitors to your site. You spend money promoting your site either through pay per click search, banner or other forms of online advertising. You may also be spending countless hours optimizing your website content for search engines, in the hope that your site will...
- White papers 2005-07-12
- 10 Ways To Convert Visitors To Buyers
- An effective business web site is all about converting browsers to paying customers. This is measured by the conversion rate: a measure of how many web site visitors it takes to sell one item, or capture one lead. You work so hard to get visitors to your site. You spend...
- White papers 2005-07-06
- Gambling In Southwest Louisiana: Southwest Louisiana's Casinos
- Gambling in Southwest Louisiana is one of the favorite activities of visitors to this area. Visitors have several choices when gambling in Southwest Louisiana. These choices include Delta Downs Racetrack, Casino and Hotel, Harrah's Lake Charles Casino, Isle of Capri Casino and Hotel, L'Auberge du Lac Casino and Hotel and...
- White papers 2005-10-02
- The Value Of Converting Website Visitors To Customers
- This tool allows you to see the sales impact that improving your website conversion rate has on your total online sales. By entering your visitors and total orders, you can see what an increase in conversion can do.
- Tools & templates 2008-01-01
- 6 Steps to Valuable Internet Content
- Marketers are now finally waking up to the idea that pre-formatted communications aren't the right way to engage with customers. The marketing department needs to learn how to write valuable content that brings value to website visitors that initiates discussions, questions and comments. here are my tips: Step 1: Short text is a myth Step...
- Blog posts 2009-06-15
- Can Beckham Ease Wildfire Worry for California?
- As several parts of California sizzle and smolder because of summer wildfires, the state's tourism officials are hoping visitors don't neglect the Golden State. Just after unveiling their "California Wine Month"Â and filming soccer star David Beckham for a California Travel and Tourism Commission commercial (with Gov. Arnold Schwarzenegger,) a spokeswoman...
- Blog posts 2009-09-02
- Choosing The Best Link Bar For Your Web Site
- Have you ever tried to navigate a Web site only to find yourself surfing in circles? It's kind of like driving on an unfamiliar road. With FrontPage 2002, there's a simple way to ensure your site visitors don't end up roaming around directionless, frustrated, and running out of gas: Choose...
- White papers
- 10 Ways To Make Your Web Site 'Sticky'
- If you've figured out the kind of web site your business needs, it's time to discuss how to attract visitors to your site and to keep them around long enough to develop a relationship. Nowadays the online experience is all about getting immediate right answers. Rarely do visitors bother to...
- White papers
- Slight Rise in Overseas Tourist Numbers
- A rise in the number of Malaysian visitors to Australia has propped up short-term arrival numbers for September.The Australian Bureau of Statistics on Friday reported a 0.5 per cent increase in short-term visitor arrivals over the month, which was also 0.5 per cent higher than in September 2008.The highest...
- News items 2009-11-06
- The Law of Giving and Selling
- The author says that you can visitors to your site by giving away something free, and then try to sell something additional to those who visit. It also explains some stratergies like attracting people to your website by giving away lots of free information, letting people know about your product...
- White papers 2003-01-01
- Putting out the Electronic Welcome Mat
- An advantage to using the Web as a PR tool is the ability to get closer to your customers and other stakeholders. However, in reviewing corporate sites, not many actually encourage visitors to communicate with the organization. Using online facilitation techniques, your company can create an online public advisory board....
- White papers 2003-01-01
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