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- Internal Alliances Yield Outside Wins
- When it comes to brand building from the inside out, marketing and HR should work together. Training new hires about a company's history, vision and key objectives helps them understand the business and its customers, creating a new breed of brand ambassadors from their first day on the job. It's...
- White papers 2005-08-15
- Even Brands Need Spring Cleaning
- This paper addresses the challenge of creating focus and clarity in the brand portfolio. It explores through a brand consolidation process that enables marketers to identify relevant brands, prioritize them and evaluate their importance with the context of an organization's strategy goals. Brands that do not meet four criteria which...
- White papers 2004-03-08
- Top of Mind: Great Brand Building Is Just a Touch Away
- The key to taking control of the highest-impact brand touchpoints and the total brand-customer relationship is to understand: which exist across these three categories; which have the greatest impact/influence on how the marketplace views the brand and their decision to engage/maintain a relationship with it; how the brand is performing...
- White papers 2002-06-17
- Getting CEOs on Board With Brands
- Do executives have integrated their brands into key components of their business models? Indeed, have they fully embraced the notions of branding? The paper argues that shareholders often fail to see the brand as an asset that requires nurturing and investment if its value is to grow over time. Pressure...
- White papers 2002-11-25
Additional Resources
- In related news, "The Wall Street Journal" has reported that VNU, following its recent $7 billion acquisition of IMS Health, is seeking a buyer for its VNU Business Media operations
- In related news, "The Wall Street Journal" has reported that VNU, following its recent $7 billion acquisition of IMS Health, is seeking a buyer for its VNU Business Media New York operations. VNU Business Media produces 44 trade magazines, 17 directories, 70 events and conferences, 59 trade shows and 174...
- Research articles 2005-10-17
- VNU Business Media
- VNU Business Media New York president Michael Marchesano has been appointed to the new position of executive vice president and chief transformation officer, responsible for heading VNU's three-year, Project Forward business transformation program. Robert Krakoff, former chairman and ceo of Advanstar, Inc., vice chairman of Reed Elsevier and chairman of...
- Research articles 2006-08-16
- VNU Business Media Europe and IDG to Establish Joint Venture in France
- HAARLEM, Netherlands -- VNU, a leading global information and media company, today announced that VNU Business Media Europe and IDG, a global specialized media and information company, have announced their intention to merge their publishing operations in France. The combined operations will offer a complete portfolio of business to business...
- Research articles 2005-01-25
- VNU Business Media Europe and International Data Group have entered into an agreement to merge their publishing operations in France
- VNU Business Media Europe (Haarlem, the Neth.) and International Data Group (IDG; Boston, MA) have entered into an agreement to merge their publishing operations in France. The new company, with combined revenues of approximately EUR 30 million, will operate as an independent joint venture with VNU and IDG each as...
- Research articles 2005-01-31
- VNU Business Media sells "Apparel" magazine to Edgell Communications
- VNU Business Media New York has sold Apparel magazine (Columbia, SC) and related assets to Edgell Communications (Flemington, NJ). No terms of the deal were given. The Jordan, Edmiston Group New York represented VNU in the transaction. The acquired title was established in 1959 for the American apparel industry...
- Research articles 2005-02-28
- `Hollywood Reporter' keeps pace with changing times.(Special Report: Top Trades)(VNU Business Media)(Brief Article)
- In the continuing battle with Reed Business' Variety properties, The Hollywood Reporter appears to be gaining momentum. The VNU Business Media magazine saw its ad pages jump 6% to 6,288 in 2004, from 5,937 in 2003. "The entertainment business really does view itself in...
- Research articles 2005-03-14
- Hanley Wood acquires titles from VNU Business Media
- Hanley Wood LLC (Washington, D.C.) has acquired two magazines, including "Architecture" and "Architectural Lighting" from VNU Business Media New York. No terms of the deal were given. Launched in 1913, "Architecture" was published monthly for a controlled circulation of almost 88,000 architects, owners, corporate executives, general managers, designers, staff...
- Research articles 2006-10-01
- HIG Capital Acquires VNU Media Stake
- Private investment firm HIG Capital has taken a major stake in Dutch B2B publisher VNU Media, alongside majority shareholder, PE firm 3i. Reuters.com reports that the deal comes as part of a restructuring of VNU, which took on ?200 million (£170 million, $288 million) in debt when 3i bought...
- External links 2009-08-03
- VNU Names Marchesano to Head Transformation Program; Krakoff to Succeed Marchesano as Head of VNU Business Media USA; Company Appoints Additional 'Project Forward' Team Leaders
- HAARLEM, Netherlands -- VNU Group B.V., a leading global information and media company, today named Michael Marchesano to the new position of executive vice president and chief transformation officer, responsible for leading the company's Project Forward business transformation program. In his new role, Marchesano will report to Rob Ruijter, CFO...
- Research articles 2006-08-08
- VNU UK's Leading-Edge E-Strategies
- Byline: KRISTINA JOUKHADAR With 2.23 million unique users and 8.5 million page impressions, the vnu.net Network is daunting. So is the coverage of their six local, native language Web sites. We spoke with John Barnes, publishing director, corporate computing of VNU Business Media Europe to find out how far...
- Research articles 2004-06-01
- "The Hollywood Reporter, Esq." launched by VNU.
- VNU Business Media New York, the parent of "The Hollywood Reporter," has launched a new editorial service, "The Hollywood Reporter, Esq.," that is-designed to serve as a comprehensive resource for the fields of entertainment and media law. An annual subscription, including access to the weekly digital...
- Research articles 2006-07-01
- "The Hollywood reporter, Esq launched by VNU
- VNU Business Media New York, the parent of "The Hollywood Reporter," has launched a new editorial service, "The Hollywood Reporter, Esq.," that is designed to serve as a comprehensive resource for the fields of entertainment and media law. An annual subscription, including access to the weekly digital edition of "The...
- Research articles 2006-08-16
- VNU Business Media & VNU Expositions Online Learning 2002 Conference & Expo Earns Official Endorsement of U.S. Department of Commerce
- Business Editors/Hi-Tech Writers
- Research articles 2001-07-10
- VNU Business Media Names Kroger, Unilever and Acosta Winners of Inaugural Consumer 360 Awards
- Business Editors
- Research articles 2003-03-04
- People
- Primedia has named David G. Ferm president of its business-to-business group and Douglas B. Smith senior VP[ldots]John Wickersham has been promoted from president and CEO of Bill Communications to president and CEO of VNU Business Media, an entity comprised of BPI Communications Inc., Bill Communications Inc., VNU emedia, Inc. and...
- Research articles 2000-04-01
- ADVISORY/Photo of Michael P. Connors is Available on BW PhotoWire/AP PhotoExpress, NewsCom and Business Wire's Web Site
- Photo/Business/Media/Entertainment Editors ADVISORY... --BUSINESS WIRE http://www.businesswire.com/cgi-bin/photo.cgi?pw.061301/bw1 Photo caption reads: NEW YORK--BUSINESS WIRE--June 13, 2001 Michael P. Connors, vice chairman of ACNielsen, has been appointed chairman and CEO of VNU Media Measurement & Information. Business Wire photoCONTACT: VNU, Inc., Georgina Challis, 646/654-5014 or ACNielsen, Will...
- Research articles 2001-06-13
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