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11 Resources for

volvo

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volvo Bids to Create Injury-proof Car By 2020
By Sarah Edmonds GOTHENBURG, Sweden (Reuters UK) - The destruction of the orange sedan with its slapdash paintwork may have been intentional but it was far from wanton. It was all part of Volvo's bid to create an injury-proof car by 2020. While that vehicle of...
Tags: Car, Brand, Volvo, Gothenburg Complex, Branding, Government, Marketing, Oukbs
News items 2008-05-01
volvo Shares Rise as Q1, Europe Outlook Pleases
By Niklas Pollard and Victoria Klesty STOCKHOLM (Reuters) - World number two truck maker Volvo AB posted first-quarter pretax earnings above market expectations on Friday and was more upbeat on its key European market, sending its shares sharply higher. Volvo reported pretax profit...
Tags: Financial accounting, Volvo, Europe, crown, booking, Nissan Motor Co. Ltd., North America, analyst, earnings, Thomson Reuters Corp., financial market, financial, industry, chip, sales, Web site
News items 2008-04-25
volvo Construction Equipment: Building Sales Success
Volvo Construction Equipment (Volvo CE) develops, manufactures and markets equipment for construction-related industries, including a range of wheel loaders, hydraulic excavators, articulated haulers, motor graders and compact equipment. Ensuring that the sales force has the information it needs on the products and the skills required to sell is George Lilly's...
Tags: Sales strategy, Construction, Sales force management, Volvo, construction equipment, Excavator, sales, sales force, training, job, industry
Case studies
volvo Construction Equipment Connects With Customers Through Click Commerce
Volvo Construction Equipment (Volvo CE) is a leading manufacturer of construction equipment and has a broad base of dealerships that sell, maintain and rent more than 100 equipment models. Volvo CE wanted to create a Web site that would provide robust functionality for both dealerships and end-users, with tools necessary...
Tags: Construction, Accenture Ltd., Volvo, construction equipment, dealership, pricing strategy, team, Web site, tool, Web
Case studies
volvo Construction Equipment: Improves Lead-Generation 700% With WebTrends
To manage what is one of the Volvo Group's largest e-business initiatives, and to effectively enhance its web site to better meet its lead-generation business objectives, Volvo CE spearheaded the effort to start leveraging web analytics to achieve better acquisition and conversion results. Volvo CE turned to WebTrends Insight Network...
Tags: Financial Planning, Marketing research, NetIQ Corp., Volvo, WebTrends Corp., Web analytics, analytics, construction equipment, ROI, acquisition, e-business, Web, Web site, network
Case studies
volvo With Sync Business Process Integration AB
Volvo Construction Equipment (VCE) is one of the Volvo companies and a major international company developing, manufacturing and marketing equipment for construction and related industries. Due to the complexity of their systems, VCE needed for their spare parts business a way to manage multiple systems and pull together the distributed...
Tags: Construction, IBM Corp., Volvo, construction equipment, manufacturing, marketing, industry, Web
Case studies
US Automakers Shift Gears
After a decade of acquisitions of and mergers with European luxury brands (see DaimlerChrysler, Ford and Volvo, GM and Saab), American automakers are refocusing their energies on their core brands and the domestic market. In the latest news, Ford has decided to entertain offers for its...
Tags: Manufacturing, Branding, Mergers & Acquisitions, Nicole Solis, Ford Motor Co., Volvo, automobile company, brand
Blog posts 2007-07-17
volvo Is Dying for More than Just Safety
Volvo Is Dying for More than Just SafetyMiss my VolvoWe traded in our 94 Volvo 850 for a new Suzuki sport utility at year ago, with all the new safety gear, front and side air bags, all wheel drive, electronic traction control, etc. ... and still we both have a...
Tags: Performance management, Volvo
Discussion threads 2007-03-29
volvo Is Dying for More than Just Safety
Speed, performance, efficiency -- that's what people want in a new car. Volvo, however, isn't really known for any of that, and the company is concerned that its reputation for safety is bogging down sales. To keep the brand from becoming inextricably associated with soccer moms, they're looking for a...
Tags: Branding, Performance management, Advertising & Promotion, Andrew Hines, Volvo
Blog posts 2007-03-22
Agility Through Scenario Development And Continuous Implementation
This paper examines a business and IS/IT initiative at Volvo that involves managing the development and implementation of an agile aftermarket supply chain. The case is based on Volvo's global initiative to create a platform, Web services, and a Web portal for selling spare parts over the Internet. Creating and...
Tags: Volvo, Agility, Supply Chain, Portals, Supply Chain Management (SCM), Internet, Web Technology, Business Operations, Enterprise Software, Software
White papers 2006-01-09
Key Account Management in an International Context - KAM as a Tool for Improving and Sustaining Competitive Position - The Case of volvo CE
The Key Account Management concept has become a mode and tool for serving large customers on a global basis aiming towards achievement of long-term business success, developing and sustaining suppliers, competitive advantage. It is defined as an organizational form and process in multinational companies by which the worldwide activities for...
Tags: PRODUCTIVITY, competitive advantage, tool, supplier, team
White papers 2002-02-13

Additional Resources

Selling Off the Jaguar: a "Bold Move" for Ford?
Forbes analyzed Ford CEO Alan Mulally's recent product-line choices, concluding the decision to sell Jaguar and Land Rover contradict Mulally's intent to build a global company -- and Ford isn't paying attention to what consumers want in the US. For one, the company's doing away with the rear-driven sedan, which customers...
Tags: Manufacturing, Lori Deschene, Ford Motor Co., Jaguar, Alan Mulally, Land Rover
Blog posts 2007-09-18
Brand Personality - The Relationship Basis Model
Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one, especially if they need a banker or a lawyer. A trustworthy, dependable, conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor, a...
Tags: Branding, brand, leader, financial
White papers 2003-01-01
Panelite: Custom Truck Accessories Maker Lowers Costs, Sees Bright Future With New ERP Solution
Panelite, Inc. manufactures decorative truck light panels, supplying original equipment manufacturers, including Kenworth, Freightliner, and Volvo, as well as dealerships. Tardy factory orders threatened Panelite's competitive position and viability as a business partner. Tapping the expertise of Microsoft Certified Business Solutions Partner mcaConnect, Panelite implemented Microsoft Business Solutions-Axapta 3.0 software....
Tags: Microsoft Corp., software
Case studies
Transforming Brand Strategy To Product Design
Strategic management of product design is a crucial issue with respect to brand recognition and differentiation. The key question to consider is: How may companies' transform their strategic intentions to product design. To approach this question, a qualitative case study approach was used. The case studies of Volvo passenger cars...
Tags: Branding, Product marketing, Leadership, Strategy, product design, strategic management, brand, brand strategy, brand recognition, New Product Development, cell phone, phone
White papers 2005-06-12
Crash Course in Auto Branding
The number one attribute when buying a car is still appearance or style. The data given in the article shows that consumers rank safety at number four or five. But that attitude may be changing. There is growing evidence that safety is becoming more important to consumers around the world....
Tags: Interbrand, accident, radar, branding, brand
White papers 2003-04-21
Ford's U.S. Sales Drop 12 Pct Led By Trucks
DETROIT (Reuters) - Ford Motor Co (F) on Thursday said its U.S. vehicle sales for April dropped 12 percent, including an 18-percent decline in truck sales. The automaker said overall sales declined to 200,727 vehicles from 228,623 a year earlier, including sales for...
Tags: Sales strategy, Sales force management, housing market, automobile company, Ford Motor Co., Detroit, SUV, sales, General Motors Corp., industry, Thomson Reuters Corp., analyst
News items 2008-05-01
Daily Dispatch: Ford, Blackstone, IBM, and Google
Ford has hired Morgan Stanley and Goldman Sachs to arrange the sale of its European luxury brands, according to two people familiar with the strategy, which is known internally as "Project Swift." The company is looking for bidders on the Jaguar, Volvo, and Land Rover brands, which make...
Tags: Investment, Andrew Hines, Telelogic, Google Inc., Ford Motor Co., IBM Corp.
Blog posts 2007-06-11
BNET Daily Dispatch: Ford, Avaya, Toshiba, and U.S. Housing
Ford plans to sell Volvo and BMW may be the buyer, according to Swedish newspaper Goteborgs Posten. The paper reports that BMW is in the process of studying the implications of a possible deal, and the Financial Times also reported that BMW is talks to buy the brand....
Tags: Branding, Financial services, Semiconductors, Andrew Hines, BMW AG, Avaya Inc., Toshiba Corp., Ford Motor Co.
Blog posts 2007-05-29
Kerkorian Launches Tender Offer For Ford Shares
By David Bailey DETROIT (Reuters UK) - Billionaire investor Kirk Kerkorian on Friday launched a planned tender offer to add to a Ford (F) stake he called an "attractive investment," and not one he acquired to influence the automaker. Just how passive the long-time activist investor...
Tags: Ford Motor Co., Kirk Kerkorian, Tracinda, Manufacturing, Corporate Governance, Business Operations, General Motors Corp., Investment Vehicle
News items 2008-05-09
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