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vytorin scandal

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Merck, Schering Unable to Stop Digging in Vytorin Mess
As an example of how not to handle a corporate crisis, it's hard to beat the growing scandal over Vytorin. That's the blockbuster anti-cholesterol drug whose clinical-trial data Merck and Schering-Plough sat on for a year or two after it showed that Vytorin was apparently no better than a...
Tags: Merck & Co. Inc., Vytorin, House Committee, Sales Strategy, E-mail, Healthcare, Sales, Online Communications, David P. Hamilton
Blog posts 2008-04-14
Schering-Plough Now in the Feds' Crosshairs
The Vytorin scandal just got serious. Well, heck, it was already serious. Make this really serious: Investigation and Inquiries.  Through the date of filing this 10-Q, Schering-Plough, the joint venture and/or its ...
Tags: SEC, Merck & Co. Inc., Schering-Plough Corp., Attorney, Vytorin, Sales Strategy, Healthcare, Sales Force Management, Sales, David P. Hamilton
Blog posts 2008-05-07
Marketing Trumps Science in Vytorin Scandal
In one of the drug industry's more revealing scandals in a while, Merck and Schering-Plough are struggling to rescue two new cholesterol drugs from evidence that they're useless at fighting heart disease and charges that the two companies deliberately sat on the bad news for roughly a year. ...
Tags: David P. Hamilton, marketing, Zetia, Vytorin, Schering, Merck & Co. Inc.
Blog posts 2008-04-01
Marketing Trumps Science in Vytorin Scandal
In one of the drug industry's more revealing scandals in a while, Merck and Schering-Plough are struggling to rescue two new cholesterol drugs from evidence that they're useless at fighting heart disease and charges that the two companies deliberately sat on the bad news for roughly a year. ...
Tags: Merck & Co. Inc., Drug, Vytorin, Zetia, Schering, E-mail, Marketing Research, Online Communications, Marketing, David P. Hamilton
Blog posts 2008-04-01
FDA to New Drugs: It's Hammer Time
Wonder no further whether the recent litany of drug-safety problems would make the Food and Drug Administration more cautious about approving new drugs. In just the past four days, the agency has thrown some serious sand into the industry's drug-development works, delaying or derailing three separate programs of widely varying...
Tags: FDA, Agency, Merck & Co. Inc., Cordaptive, Federal Government, Government, David P. Hamilton
Blog posts 2008-04-29
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