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- W Brand Seeks Pop(ular) Girl Approval
- Portfolio is reporting that Starwood's trendy brand, W, will be enlisting the help of singer/L.A.M.B. designer Gwen Stefani to design uniforms. Why? It turns out that W has a lounge at Fashion Week, and adding Stefani's cachet to their brand would definitely be a return on investment. Stefani,...
- Blog posts 2008-09-12
Additional Resources
- W Hotels Worldwide Makes Debut in South America with the Unveiling of W Santiago
- W Hotels Worldwide Makes Debut in South America with the Unveiling of W Santiago W Hotels Worldwide today unveils its first ever hotel in South America, W Santiago and The Residences at W Santiago. The W brand's 33rd hotel, W Santiago is the cornerstone of a larger, mixed-use complex, Isidora...
- News items 2009-08-22
- Starwood Hotels & Resorts Worldwide's W Hotels. (North America).(opens hotel in Canada)(Brief Article)
- White Plains, New York-based Starwood Hotels & Resorts Worldwide's W Hotels brand will enter the Canadian market with the W Montreal, scheduled to open this fall. The new, 152-room ... White Plains, New York-based Starwood Hotels & Resorts Worldwide's W Hotels brand will enter...
- Research articles 2003-04-01
- A&W Restaurants to Give Away Free Root Beer Floats with Any Purchase on June 20, Second Annual National Float Day; A&W Also Announces 2005 Collector Mugs Will Be Available in July
- LOUISVILLE, Ky. -- A&WR Restaurants will give away a free Root Beer Float with any purchase on National Float Day, Monday, June 20, from 2 p.m. until 8 p.m. This is the second annual Root Beer Float giveaway from A&W Restaurants, America's longest-running quick service franchise chain. "To celebrate...
- Research articles 2005-06-13
- Make Your Brand More Interactive and Responsive
- AdWeek ran a feature article, "How Consumers Help Build a Brand's DNA," that details how some companies use interactive marketing strategies to identify and then respond to customers' wants. Some examples include: BMW found during a cross-country promotional tour that Mini Cooper owners didn't like their car's cupholders and front-seat mechanisms. The company responded...
- Blog posts 2007-08-31
- Ericsson wins W-CDMA contract in Denmark.(News)
- L.M. Ericsson said it has signed a contract to supply carrier 3 with W-CDMA equipment in Denmark. The deal comprises radio and transmission, as well as core gear. 3 is the brand name for Hi3G Access' activities...
- Research articles 2003-04-14
- Product Watch: Waddell & Reed to combine Ivy and W&R funds.(News)
- Waddell & Reed Financial Inc. in Overland Park, Kan., will merge several Ivy Funds into its W&R Funds, creating a single fund group that will operate under the Ivy Funds brand. Under the plan, six Ivy Funds will be merged into existing...
- Research articles 2003-03-24
- Irvine Creative Agency Wins Design Industry Award in Worldwide Competition; R&W Creative Group is a Winner in the 2005 Summit Creative Awards® Competition for Its Outstanding Creative Work for Their Client, Mattel, Inc
- IRVINE, Calif. -- R&W Creative Group was chosen as an award recipient by The Summit Creative Awards from over 3,000 entries from 20 countries around the world. The recognition was for their creative work for Mattel's Hot Wheels collectors brand. For Mattel's icon brand, R&W brought Hot Wheels to life...
- Research articles 2005-08-04
- B&W Announces New Company Structure and Name Change, Including the Realignment of Nuclear Power Resources and a New Corporate Brand
- LYNCHBURG, Va. -- Effective immediately The Babcock & Wilcox Companies will change its name to The Babcock & Wilcox Company (B&W), reorganize its operations into four groups including the newly formed nuclear power group and launch a new brand identity. The re-alignment of the company's operations will better support...
- Research articles 2007-11-27
- Yorkshire fuses A&W, LJS into 1st dual-brand drive-in prototype
- WHITE PLAINS, MO. -- Combining A&W's drive-in heritage with a modem twist, a Yorkshire Global Restaurants franchisee last month launched a prototype dual-brand drive-in here that boasts the menus and logos of both A&W and sister chain Long John Silver's. Setting the sales pace for two more of the...
- Research articles 2001-11-26
- How the Mercury brand slipped away like quicksilver; Ruth Mortimer looks at the brief life of the brand that was galvanised into action in the 1980s, making a promising start. (That Was The Brand That Was).
- The brand assumed the identity of the winged Roman god of swiftness. But the quickest thing about Mercury Communications was the speed with which it exited the competitive British telecoms market. Its brief race through the industry began in 1981 and finished in 1997 when its parent company phased the...
- Research articles 2003-04-01
- Hong Kong-Based Wireless Company Introduces New Brand.
- By Komsan Tortermvasana, Bangkok Post, Thailand Knight Ridder/Tribune Business News Nov. 30--Hutchison CAT Wireless Multimedia yesterday officially introduced its Hutch brand for the CDMA 1X mobile phone service that will be officially launched early next year. Stephen W.F. Sun, president...
- Research articles 2002-11-30
- U.S. Air Force Procurement Demands X/Open Brand Certificate as Proof of Conformance to Open Systems; X/Open Brand Procurements Top $14 billion in 1995
- READING, England--BUSINESS WIRE--Jan. 30 1996--In a move to introduce greater flexibility into future IT systems development and obtain a higher and more sustainable return on investment in open systems technology, the United States Air Force has mandated the X/Open XPG4 Base brand in a recent request for procurement for IT...
- Research articles 1996-01-30
- Yalumba brand set for listing.
- Nov 23, 2001 Herald Sun ABIX via COMTEX -- Adelaide Share Investments ASI and Playford Wines plan to buy the "Cockatoo Ridge" brand from Yalumba. The Barossa-based wine company may sell the brand for $A18m, after which ASI and Playford Wines will seek to...
- Research articles 2001-11-22
- Selby Pitching the Full Story at Sears - David W. Selby - Sears, Roebuck and Co - Brief Article
- As svp-marketing for Sears, a post he assumed earlier this year, David W. Selby directs the mega-retailer's marketing, advertising and brand management activities. "Sears is a rich, diverse and multi-dimensional brand, and it deserves great marketing," said Selby, who is based in Chicago. "It has a wonderful story to tell."
- Research articles 2001-04-16
- A&W, Long John Silver's exec sees growth for cobranding.(Brief Article)(Statistical Data Included)
- Major-brand restaurants can continue to grow their business by establishing non-traditional units in gasoline/convenience stores and by cobranding with other major-brand companies, according to Sidney Feltenstein, chairman, president, and CEO for Yorkshire Global Restaurants, Inc., Farmington Hills, Mich,, the holding company for A&W Restaurants and...
- Research articles 2000-06-01
- George W. Bush, MBA.
- This is the article, with some minor editing, that didn't really belong in BNET's MBA package. ======================== Harvard's Most Famous MBA The perceived value of an MBA got a big boost when George W. Bush, holder of Harvard's most famous MBA,...
- Blog posts 2007-10-19
- Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
- As a title, Brand New strikes me as a bit misleading, especially if you're seeking marketing wisdom for these and future times. Nancy Koehn, a self-confessed "brand historian," provides a look at two centuries of what we now call "customer focus"-what it meant to consumers at different times, and how...
- Research articles 2002-01-01
- Nike puts W. Chelsea site on fast track; Brand makes building all the hotter; vintner has crush on Third Ave.(Real Estate)(Nike Inc.,)
- West chelsea's corporate profile is getting a boost from a swoosh. Beloved sneaker brand Nike is moving its New York headquarters to 111 Eighth Ave. at West 15th Street, the home of hip companies like DoubleClick and Armani Exchange. Nike signe...
- Research articles 2004-08-23
- Samsung's brand push.(Samsung Group of Korea's advertising campaign)
- Samsung Group of Korea is planning a worldwide advertising campaign to promote brand awareness. The image-boosting ads will appear in print, on billboards and other outdoor media, and run on broadcast and cable television. In the US the ads will run on CNSamsung Group of Korea is planning a worldwide...
- Research articles 1996-06-17
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