Ever wonder how large companies and PR firms work together to manage reporters working on in-depth stories? Well, we now know what Microsoft does. Wired Magazine writer Fred Vogelstein was writing a story about Microsoft, and one day an odd item appeared in his inbox. Apparently, Microsoft and its...
Using Facebook to Do PRScoble's wallYou can't write on Scoble's wall unless he "Friends" you. So you might as well just e-mail him the pitch. I assume that he's going to reciprocate on transparency and openness by vowing to never use the backspace key again, so we can have open...
If you were going in to a major sales meeting, you'd want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people...
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