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The Secrets Behind Engaging, Empowering White Papers: White papers are long. They're in-depth. They take time to write. And marketing tradition says they're one of the most powerful tools you can employ for lead generation, thought leadership, and building your brand. In this white paper on white papers, you'll find out why an admittedly old-school form of...; Tags: White Paper, Wayfarer Writing, Marketing Research, Marketing; White papers 2009-07-01

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Jo-Ann Stores is posting impressive sales and earnings numbers and is an example of a retail sector on which Walmart doesn't have a steel grip.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.

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