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- Web Advertising isn’t Better â€" It’s Just Easier to Sell
- The first company I started was an advertising based business. My partner and I bought/licensed/rented advertising inventory from minor league baseball stadiums and repackaged it into regional networks. We figured that teams that were averaging a few thousand fans a game couldn’t afford the type of sales force necessary to...
- Blog posts 2006-12-05
- American Marketing Association Honors Terralever for Web Advertising Creative
- Interactive Agency Wins Award for Second Straight Year for Work with Red Bull Energy Drink
- Research articles 2007-05-30
- AOL Selects ABC Interactive to Audit Delivery of Internet Online and Web Advertising
- DULLES, Va./SCHAUMBURG, Ill.--BUSINESS WIRE--July 7, 1998--
- Research articles 1998-07-07
- Automotive Web Advertising Impressions Accelerate 30 Percent From August to October, According to Nielsen//NetRatings
- Business Editors/Internet & Automotive Writers
- Research articles 2001-12-04
- Online ad specialists demanding top dollar; Microsoft's deal to buy aQuantive is one of many in the works as firms vie for Web advertising dominance.(News)
- Byline: CAROL KROL Byline: CAROL KROL
- Research articles 2007-06-04
- Web Advertising to Senior Executives Works; A Site's Editorial Environment Is Key To Advertising Effectiveness According to Forbes.com Research Results
- Business Editors
- Research articles 2002-03-18
- Terralever Receives Top Honors in Web Advertising from American Marketing Association; Arizona-Based Interactive Marketing Firm's Campaign for Red Bull North America Earns Best in Online
- TEMPE, Ariz. -- Terralever (www.terralever.com), a leading interactive marketing and web development firm, today announced that the American Marketing Association Phoenix Spectrum Awards program named Terralever winner in the "Web Advertising Creative" category for the creation of an online ad campaign and interactive game for Red Bull North America's Dragsterday...
- Research articles 2006-05-23
- Less is More in Web Advertising, According To Nielsen//NetRatings' AdSpectrum; High-Tech Advertisers Show More Effective Online Advertising Strategy
- Business Editors/High-Tech Writers
- Research articles 2001-05-02
- Accrue and DoubleClick Partner to Increase eBusiness Marketing Effectiveness; Accrue and DoubleClick Provide Detailed Web Advertising Campaign Analysis
- FREMONT, Calif.--BUSINESS WIRE--October 20, 1999--
- Research articles 1999-10-20
- Adknowledge Releases Rankings of Web Advertising Categories for July 2007
- Adknowledge, a leading pay-per-click advertising marketplace, reported today the largest gains and losses in click volume for its online advertising categories. The rankings are based on over 50,000 advertisers that compete for traffic on an auction platform available at www.BidSystem.com . BidSystem advertising is sold on a...
- Research articles 2007-08-01
- WorldPages Announces Alliance With 3M Magazine Networks; Partnership Will Enable New Integrated Magazine, Web Advertising Programs
- SAN FRANCISCO--BUSINESS WIRE--Dec. 9, 1996--WorldPages, Inc., publisher of Worldpages.com, the Internet's most comprehensive white and yellow pages directory, today announced a new alliance with 3M Magazine Networks that will provide businesses with new opportunities for cross-promotional advertising programs to include both magazines and the Internet.
- Research articles 1996-12-09
- U S West Dex Partners With DoubleClick to Bring Targeted Web Advertising to Local and Regional Advertisers
- ENGLEWOOD, Colo.--BUSINESS WIRE--Aug. 31, 1998--U S WEST Dex, the Internet yellow pages leader in its 14-state region, today joined forces with DoubleClick Inc. (NASDAQ:DCLK), a pace-setting provider of Internet advertising solutions, to provide small and medium-sized businesses easy access to targeted advertising on the Internet.
- Research articles 1998-08-31
- AUSTRALIA'S BMCMEDIA SELLS WEB ADVERTISING BUSINESS TO TELSTRA.
- SYDNEY, March 26 Asia Pulse - BMCMedia Ltd (ASX:BMC) has announced the sale of its internet advertising sales business to a Telstra Corp Ltd (ASX:TLS) for $A800,000 ($US418,000). SYDNEY, March 26 Asia Pulse - BMCMedia Ltd (ASX:BMC) has announced the sale of its internet...
- Research articles 2002-03-26
- ParentTime Creates Interactive Digital Billboards for Yahoo! Chat; Innovative Web Advertising Concept Delivers Content To Draw Visitors
- NEW YORK--BUSINESS WIRE--May 20, 1997--ParentTime (www.parenttime.com), today announced an innovation in Web based advertising with the launch of interactive digital billboards. The new interactive marketing concept employs compelling, highly interactive advertising to engage Yahoo! "chatters" in ParentTime content while allowing them to remain in their chat room.
- Research articles 1997-05-20
- U S West Dex Partners With DoubleClick to Bring Targeted Web Advertising to Local and Regional Advertisers
- ENGLEWOOD, Colo.--BUSINESS WIRE--Aug. 31, 1998--U S WEST Dex, the Internet yellow pages leader in its 14-state region, today joined forces with DoubleClick Inc. (NASDAQ:DCLK), a pace-setting provider of Internet advertising solutions, to provide small and medium-sized businesses easy access to targeted advertising on the Internet.
- Research articles 1998-08-31
- Down, not out.(comments on the future of web advertising)(Brief Article)
- Last year, Sun Microsystems pitched itself as ``the dot in .com.'' That's tantamount now to saying you're the bank in bankrupt. Needless to say, Sun found a new slogan. And the dots keep on disconnecting. Dot-commers got their comeuppance, Net skepti Last year, Sun Microsystems pitched...
- Research articles 2001-02-12
- Univision ban on dot-com ads riles media buyers.(Univision Communications Inc.; Internet/Web advertising)(Brief Article)(Statistical Data Included)
- Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic Web sites. Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic...
- Research articles 1999-12-06
- Publicis Still Wants Humans to Be Involved in Web Advertising: "Contact the Agency by Phone"
- How are digital media agencies grappling with hackers placing fake ads for legit clients on sites such as TheNewYorkTimes.com? By sending out letters to media providers asking them to pick up the phone and check with them before running suspicious ads. by Jim Edwards
- Blog posts 2009-10-15
- Combine Web Advertising
- While Phat Farm agrees that the urban consumer is a tricky market, itr is confident that the brand will maintain its identity no matter what by continuing to give the consumer exactly what he/she wants.
- White papers 2003-01-01
- How Web Advertising Resembles Print Advertising
- In many ways, the Internet is more than just another advertising media; it's a new media requiring a different mindset and a new set of organizing tools. In other ways, however, the web resembles traditional print and broadcast advertising. This article explains the way web marketing resembles traditional print advertising,...
- White papers 2003-01-01
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