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	<title><![CDATA[web advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/web+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to web advertising]]></description>
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	<language>en-us</language>
	<item>
		<title><![CDATA[Publicis Still Wants Humans to Be Involved in Web Advertising: "Contact the Agency by Phone"]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004360/publicis-humans-still-be-involved-in-web-advertising-contact-the-agency-by-phone/]]></link>
		<description><![CDATA[How are digital media agencies grappling with hackers placing fake ads for legit clients on sites such as TheNewYorkTimes.com? By sending out letters to media providers asking them to pick up the phone and check with them before running suspicious ads. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 15 Oct 2009 10:27:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Publishers Are Killing Web Advertising's Potential With Misguided Pricing]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-publishers-are-killing-web-advertisings-potential-with-misguided-pricin%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.How is ad pricing different online and offline? Fundamentally, it isn&#8217;t.At this point, many internet sellers and buyers are reaching for the keyboard to declare...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 24 Aug 2009 17:31:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/inventory.html"><![CDATA[Inventory]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/jim+spanfeller.html"><![CDATA[Jim Spanfeller]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/features.html"><![CDATA[Features]]></category>
		<category domain="http://resources.bnet.com/topic/leading+voices.html"><![CDATA[Leading Voices]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+metrics.html"><![CDATA[Research & Metrics]]></category>
	</item>
	<item>
		<title><![CDATA[Sapient Corporation Q1 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14061_23-300110.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions our first question comes from the line of Rod Bourgeois, please proceed. Rod Bourgeois &#8211; Sanford C. Bernstein Yes, Rod Bourgeois here. I just wanted to talk a little bit about what&#8217;s happen in the last three months, since the last time you guys kind...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 07 May 2009 17:52:14 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/environment.html"><![CDATA[Environment]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/sapient+corp..html"><![CDATA[Sapient Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sanford+c.+bernstein+%2526+co..html"><![CDATA[Sanford C. Bernstein & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SAPE</category>
		<category domain="tickers">SAPE</category>
	</item>
	<item>
		<title><![CDATA[JP Morgan: Web Ad Economy Could Recover by End of 2009]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001382/jp-morgan-web-ad-economy-could-recover-by-end-of-2009/]]></link>
		<description><![CDATA[JP Morgan's Imran Khan predicted a recovery for web advertising in the second half of 2009 at the Pontiflex CPL Summit in New York on Thursday evening. About 50-100 people in the web advertising business attended, including Kate Johnson, personal care consumer relationship marketing manager at Kimberly-Clark; Ross Geisel, assistant...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 27 Mar 2009 13:58:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/j.p.+morgan+chase+%2526+co..html"><![CDATA[J.P. Morgan Chase & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
		<category domain="tickers">JPM</category>
	</item>
	<item>
		<title><![CDATA[ValueClick Q4: Recession Arrives on the Web and It Ain't Pretty]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000891/valueclick-q4-recession-arrives-on-the-web-and-it-aint-pretty/]]></link>
		<description><![CDATA[ValueClick's Q4 results today were horrible, and they give the lie to the notion -- propagated here on BNET, mea culpa -- that the recession will leave the web advertising business unscathed.    Its Q4 revenues were $150 million, down 15 percent from $175 million the year prior....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 12 Feb 2009 14:12:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/valueclick.html"><![CDATA[ValueClick]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Free Is a Four-Letter Word]]></title>
		<link><![CDATA[http://blogs.bnet.com/business-books/?p=486]]></link>
		<description><![CDATA[Walter Isaacson is generating lots of mostly scornful comments for his cover story in Time about How to Save Your Newspaper. For a good synopsis of his idea for saving papers and the scorn about it, see this BNET post, The Problems with Walter Isaacsons's Newspaper Rescue Plan.  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 11 Feb 2009 14:31:50 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+word.html"><![CDATA[Microsoft Word]]></category>
		<category domain="http://resources.bnet.com/topic/micropayment.html"><![CDATA[Micropayment]]></category>
		<category domain="http://resources.bnet.com/topic/business+model.html"><![CDATA[Business Model]]></category>
		<category domain="http://resources.bnet.com/topic/walter+isaacson.html"><![CDATA[Walter Isaacson]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
	</item>
	<item>
		<title><![CDATA[Adknowledge Releases Rankings of Web Advertising Categories for July 2007]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200708/ai_n19428789]]></link>
		<description><![CDATA[Adknowledge, a leading pay-per-click advertising marketplace, reported today the largest gains and losses in click volume for its online advertising categories.  The rankings are based on over 50,000 advertisers that compete for traffic on an auction platform available at  www.BidSystem.com .  BidSystem advertising is sold on a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/adknowledge.html"><![CDATA[AdKnowledge]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-click+advertising.html"><![CDATA[pay-per-click advertising]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Online ad specialists demanding top dollar; Microsoft's deal to buy aQuantive is one of many in the works as firms vie for Web advertising dominance.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200706/ai_n25861472]]></link>
		<description><![CDATA[Byline: CAROL KROL    Byline: CAROL KROL  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aquantive+inc..html"><![CDATA[aQuantive Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[American Marketing Association Honors Terralever for Web Advertising Creative]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_30/ai_n27257121]]></link>
		<description><![CDATA[Interactive Agency Wins Award for Second Straight Year for Work with Red Bull Energy Drink]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 30 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Web Advertising isnâ€™t Better â€“ Itâ€™s Just Easier to Sell]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=388]]></link>
		<description><![CDATA[The first company I started was an advertising based business. My partner and I bought/licensed/rented advertising inventory from minor league baseball stadiums and repackaged it into regional networks. We figured that teams that were averaging a few thousand fans a game couldnâ€™t afford the type of sales force necessary to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 05 Dec 2006 12:17:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general.html"><![CDATA[General]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Terralever Receives Top Honors in Web Advertising from American Marketing Association; Arizona-Based Interactive Marketing Firm's Campaign for Red Bull North America Earns Best in Online]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_23/ai_n26870936]]></link>
		<description><![CDATA[TEMPE, Ariz. -- Terralever (www.terralever.com), a leading interactive marketing and web development firm, today announced that the American Marketing Association Phoenix Spectrum Awards program named Terralever winner in the "Web Advertising Creative" category for the creation of an online ad campaign and interactive game for Red Bull North America's Dragsterday...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 23 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Best Practices for Optimizing Web Advertising Effectiveness]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241862]]></link>
		<description><![CDATA[Online advertising remains new and fast evolving. But after a decade, it has been around long enough for several best practices to emerge. As observed in the popular DoubleClick paper, "The Decade in Online Advertising," a major trend in recent years is a shift towards a seller's market, as new...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Using Association Rules For Fraud Detection In Web Advertising Networks]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276320]]></link>
		<description><![CDATA[Discovering associations between elements occurring in a stream is applicable in numerous applications, including predictive caching and fraud detection. These applications require a new model of association between pairs of elements in streams. We develop an algorithm, Streaming-Rules, to report association rules with tight guarantees on errors, using limited processing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 19 Jul 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/association.html"><![CDATA[Association]]></category>
		<category domain="http://resources.bnet.com/topic/fraud+detection.html"><![CDATA[Fraud Detection]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/engineering.html"><![CDATA[Engineering]]></category>
	</item>
	<item>
		<title><![CDATA[A Study of Effective Web Advertising Design to Maximize Click-Through and Brand Awareness]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162231]]></link>
		<description><![CDATA[Technological developments provide important opportunities to advertisers and marketers can reach large masses of people efficiently through a variety of media. Web advertising has become widely known as an efficient and effective communication tool, and it is fast becoming the medium for mass communication in the advertising industry. Thousands of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 08 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/california+state+university.html"><![CDATA[California State University]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Combine Web Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60593]]></link>
		<description><![CDATA[While Phat Farm agrees that the urban consumer is a tricky market, itr is confident that the brand will maintain its identity no matter what by continuing to give the consumer exactly what he/she wants. ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/capitalthinking.html"><![CDATA[CapitalThinking]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How Web Advertising Resembles Print Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63187]]></link>
		<description><![CDATA[In many ways, the Internet is more than just another advertising media; it's a new media requiring a different mindset and a new set of organizing tools. In other ways, however, the web resembles traditional print and broadcast advertising. This article explains the way web marketing resembles traditional print advertising,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/newentrepreneur.com.html"><![CDATA[NewEntrepreneur.com]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Pricing Models for the World Wide Web]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=70096]]></link>
		<description><![CDATA[The article examines current practice for advertising pricing models on the Web and proposes models based on constructs that are arguably more suited to the Web environment. The policy considerations that are likely to affect the development of Web advertising standards are then addressed. It concludes with some thoughts on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/www.html"><![CDATA[WWW]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How Web Advertising Works]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=101278]]></link>
		<description><![CDATA[With the advent of technological evolution, most companies have started taking advantages of the Internet. The Internet serves as the best tool for providing the necessary benefits at the ‘click of a mouse.' In addition, it is also serving as the best marketing tool where organizations can advertise their products...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/howstuffworks.com.html"><![CDATA[HowStuffWorks.com]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[AUSTRALIA'S BMCMEDIA SELLS WEB ADVERTISING BUSINESS TO TELSTRA. ]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1523/is_200203/ai_n6781930]]></link>
		<description><![CDATA[SYDNEY, March 26 Asia Pulse - BMCMedia Ltd (ASX:BMC) has announced the sale of its internet advertising sales business to a Telstra Corp Ltd (ASX:TLS) for $A800,000 ($US418,000).       SYDNEY, March 26 Asia Pulse - BMCMedia Ltd (ASX:BMC) has announced the sale of its internet...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 26 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/telstra+corp..html"><![CDATA[Telstra Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Web Advertising to Senior Executives Works; A Site's Editorial Environment Is Key To Advertising Effectiveness According to Forbes.com Research Results]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_March_18/ai_83906189]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/environment.html"><![CDATA[environment]]></category>
		<category domain="http://resources.bnet.com/topic/forbes.html"><![CDATA[Forbes]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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