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- Mobistar Monitors, Scrutinizes Mobile Data Services With SAS web analytics Solution
- Mobistar is part of the Orange Group and is active in both mobile and fixed telephony. The company had the challenge of monitor usage and profitability of mobile services. SAS Web Analytics solution enabled instant assessment of system performance. This helped company to immediately pinpoint any problem and dispatch its...
- Case studies
- Search Engine Marketing: Maximizing Profit with web analytics
- From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, “Search Before...
- White papers
- Best Practices for web analytics Governance: How to Structure Internal Resources to Ensure Success
- Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who “owns” the Web site? Many companies haven’t designated a single point of contact to oversee the entire Web site, much less the Web analytics program. Industry analysts such as...
- White papers
- web analytics - Are The Numbers Adding Up In China?
- Chinese web publishers particularly social networking sites are being or will soon be having their advertisers wanting more detailed analysis of campaign effectiveness -- not just quantitative data such as page views and clicks - but qualitative information such as customer engagement information. This will require publishers to have a...
- White papers 2007-12-18
- White Paper: web analytics and Usability Testing: Understanding the Total Customer Experience
- Usability testing fills the customer experience gap by enabling one to observe real customers as they interact with the site. With usability testing, one can explore thoughts, feelings, and expressions with individual customers, in-depth. Over the past decade, e-commerce retailers have become proficient with Web analytics and have improved their...
- White papers 2005-06-09
- Using web analytics to Identify Possible Click Fraud
- Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. At its essence, click fraud is the willful act of clicking on a search engine sponsored...
- White papers 2005-04-05
- Surf's Up
- Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....
- White papers 2004-04-01
Additional Resources
- How to Avoid a Failed Marketing Career
- Changing Times, Technologies Demand a Diverse Skill Set PORTLAND, Ore. -- WebTrends, a leading provider of Web analytics and online marketing solutions, today announced the second edition of its Work Smarter webcasts, a series that is designed to help marketing professionals understand the new skills required to be...
- Articles 2008-05-07
- TRX Travel Analytics Carbon Emissions Calculator Named 'Best in the Market' by the Stockholm Environment Institute
- TRX Partners with TerraPass to offer Airline Carbon Emissions Calculator through new Web Services Agreement ATLANTA, May 6 /PRNewswire-FirstCall/ -- TRX, Inc. , a global technology company that develops and hosts software applications to process data records and automate manual processes, announced today that its Travel Analytics...
- Articles 2008-05-06
- MSCI Global Investable Market Indices May 2008 Semi-Annual Index Review
- GENEVA -- MSCI Barra (NYSE:MXB), a leading provider of investment decision support tools worldwide, including indices and portfolio risk and performance analytics, announced today changes to the MSCI Global Investable Market Indices - including the Provisional Global Standard and Provisional Global Small Cap Indices as well as the Large Cap,...
- Articles 2008-05-06
- Tealeaf Establishes viaTealeaf Partner Network of Leading Technology Companies and Ebusiness Consultancies
- Tealeaf® , the leader in online CustomerExperience Management CEM, today announced the formation of the viaTealeaf™ PartnerNetwork , designed to provide ebusinesses with a powerful, integratedecosystem of website optimization resources. The viaTealeaf Partner Networkcombines Tealeaf's leading online customer experience management solutionswith best-of-breed technology solutions, such as Web analytics, voice...
- Articles 2008-05-06
- Laru Corporation Receives Funding Boost to Serve Financial Institutions
- Velocity Venture Capital Leads Series A Round of Funding EL DORADO HILLS, Calif. -- Laru Corporation, a provider of Automated Clearing House ACH risk and compliance management software applications for financial institutions, today announced it has completed a Series A round of venture funding, which was led by...
- Articles 2008-05-06
- Mettler-Toledo International Inc. Announces Webcast of Presentation at Bank of America Healthcare Conference
- COLUMBUS, Ohio, May 6 /PRNewswire-FirstCall/ -- Mettler-Toledo International Inc. today announced the webcast of its presentation at the Bank of America Healthcare Conference in Las Vegas on Tuesday, May 13, 2008, at 8:40 a.m. Pacific Time (11:40 a.m. Eastern Time). To hear a live webcast of the...
- Articles 2008-05-06
- HubSpot Named as Finalist for the 2008 MITX Technology Awards
- HubSpot was selected as a finalist for the5th Annual Massachusetts Innovation & Technology Exchange MITX TechnologyAwards. The MITX What's Next Forum & Technology Awards recognizeinnovative technologies developed in the New England area, as well as theindividuals and organizations responsible for driving these advancements.MITX is the country's leading association bringing...
- Articles 2008-05-06
- Semphonic Joins viaTealeaf Partner Network
- Semphonic, a leading web analyticsconsultancy, today announced it is joining the new viaTealeaf PartnerNetwork. Tealeaf is the leader in online Customer Experience ManagementCEM. Combined with Tealeaf's award-winning CEM solutions, Semphonic'sexpertise helps joint customers drive business change in order to improveonline channel performance. Semphonic is debuting new service offerings,based on Tealeaf's...
- Articles 2008-05-06
- DivineCaroline.com Reaches 2 Million Unique Visitors in April
- SAN FRANCISCO, May 5 /PRNewswire/ -- DivineCaroline.com, the flagship site of Real Girls Media Network (RGMTM) and one of the leading Web sites for women, announced today it reached 2 million unique visitors in April. DivineCaroline has had steady month over month growth since its launch in early 2007....
- Articles 2008-05-05
- web analytics Association Announces New Board of Directors
- The Web Analytics Association WAA, theglobal advocate for the online marketing analytics profession, todayannounced the newly elected directors for 2008-2009. Comprised ofindividuals from across the US, Canada and Europe, the Board reflects thewide range of industry experience and expertise that make up the growingmarketing analytics profession. WAA Chairman Jim...
- Articles 2008-05-05
- Mozes Appoints 24/7 Real Media Exec Ji Kim to Take Company's Music Market Leadership to Brands and Retailers
- Mozes, Inc. ( www.mozes.com ), the interactivemobile marketing service that connects people to what they love, has namedJi Kim as vice president of sales. Kim brings more than 14 years of experience in digital marketing, includinghis most recent position as vice president of sales for 24/7 Real Media,where he spent...
- Articles 2008-05-05
- Fitch SMARTView: 4 U.S. ABS Equipment Leasing/Loans Transactions Placed Under Analysis
- CHICAGO -- Following its monthly surveillance review, Fitch identified four of its $7.99 billion U.S. ABS Equipment Leasing/Loans transactions as 'Under Analysis', indicating that Fitch will be issuing a rating action within 30 days. Twenty-seven Equipment Leasing/Loans transactions were designated with a SMARTView date of May 5, 2008, indicating that...
- Articles 2008-05-05
- Web-Based Software values derivative positions on-site
- Using independent and up-to-date market data, FINCAD[R] Auditor InsightTM performs valuations of financial derivatives. Accessibility from any computer gives field audit teams solution to value clients' derivative positions on-site. Featuring context-sensitive help, including tool tips, analytics specifications, and valuation methodologies, financial derivatives application can be used for valuing interest rate,...
- Articles 2008-05-02
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