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	<title><![CDATA[web analytics Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/web+analytics.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to web analytics]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Will Microsoft Make A Bid For Omniture?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-will-microsoft-make-a-bid-for-omniture%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Omniture&#8217;s stock is trading above Adobe&#8217;s $21.50 offer price, so the expectation seems to be that either Adobe (NSDQ: ADBE) will up its bid or someone  may make a rival offer. One possible bidder: Microsoft (NSDQ: MSFT). Analysts quoted in a Marketwatch piece note that Microsoft could use...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 16 Sep 2009 19:50:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">MSFT,OMTR</category>
	</item>
	<item>
		<title><![CDATA[Omniture in web analytics deal with Eloqua]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-270877.html]]></link>
		<description><![CDATA[ Web analytics company Omniture is partnering with market automation software firm Eloqua to allow consumers to track and measure online marketing campaigns.          The two companies are jointly developing software that combines Eloqua&#8217;s Conversion Suite and Omniture&#8217;s SiteCatalyst. by Marie Laigneau]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 19 Feb 2009 15:04:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/eloqua.html"><![CDATA[Eloqua]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marie+laigneau.html"><![CDATA[Marie Laigneau]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Too Much Information | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/12/15/too-much-information-btalk-australia/]]></link>
		<description><![CDATA[(13min 56) Web analytics packages can track everything your site users do. So how do you make sense of it all? Is it really a case of information overload? And why pay for software when there are free tools like Google Analytics?    In todayâ€™s BTalk Australia Phil...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 15 Dec 2008 12:28:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
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		<category domain="http://resources.bnet.com/topic/webtrends+corp..html"><![CDATA[WebTrends Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Web Analytics Consultancy Semphonic Provides Guidance for Companies Migrating From HBX to Omniture SiteCatalyst]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200806/ai_n25498638]]></link>
		<description><![CDATA[Semphonic , a leading  web analytics consultancy , today released the latest version of its  Omniture Implementation Toolkit . The biggest addition is an HBX to Omniture Transition Guide designed to help measurement managers and teams understand what's involved in transitioning their site.  The Toolkit is written...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
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		<title><![CDATA[The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200804/ai_n25346336]]></link>
		<description><![CDATA[Today the Web Analytics Association WAA and the Interactive Advertising Bureau IAB announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/collaboration.html"><![CDATA[collaboration]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/standards.html"><![CDATA[standards]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[WebTrends Open Architecture Enables Partners to Help Customers Discover Key Web Analytics Traffic Changes in Real Time]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_3/ai_n25123211]]></link>
		<description><![CDATA[PORTLAND, Ore. -- WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that they have expanded their strategic partnership with Technology Leaders TL, the world's most experienced web analytics consulting company, to offer WebTrends customers ALERT, a powerful analytics alerting and monitoring product that delivers...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 03 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/webtrends+corp..html"><![CDATA[WebTrends Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Omniture Summit 2008 Will Be the Largest User Conference for Online Marketing and Web Analytics Professionals]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200802/ai_n24330917]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of  online business optimization software , today announced its  2008 worldwide Omniture Summit conference  will be the launch pad for  new product releases and the largest gathering of online marketing and Web analytics professionals, partners and industry leaders. The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 26 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
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	<item>
		<title><![CDATA[Stratigent and Google Host "Web Analytics Wednesday" in Chicago]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200802/ai_n21222592]]></link>
		<description><![CDATA[Stratigent, the global web analytics and marketing optimization consulting firm, and Google Inc., creator of Google AnalyticsTM, a free enterprise-class web service that enables users to understand how their visitors interact with their website and help increase online business, announced today that they will jointly host Web Analytics Wednesday in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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	<item>
		<title><![CDATA[How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Three]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374187]]></link>
		<description><![CDATA[This paper shows 2 uses of web analytics, using KPI's to serve as warnings when things are going wrong and using web analytics in conjunction with metrics to help you start thinking of your web commerce as a business. By using the warning flags as indicators of where things might...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/kpi.html"><![CDATA[KPI]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Web Analytics - Are The Numbers Adding Up In China?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346852]]></link>
		<description><![CDATA[Chinese web publishers particularly social networking sites are being or will soon be having their advertisers wanting more detailed analysis of campaign effectiveness -- not just quantitative data such as page views and clicks - but qualitative information such as customer engagement information. This will require publishers to have a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 18 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
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		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
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		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
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	<item>
		<title><![CDATA[Omniture Emerged as the Worldwide Market Leader for Web Analytics in 2006]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200712/ai_n21152975]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, was recognized as the leading Web analytics provider by revenue and market share in a recent report published by  IDC , an independent global research and advisory firm for the technology industry. According to the report ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 12 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[leader]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Unica's Web Analytics Solution Finishes a Banner Year in 2007]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Dec_12/ai_n27472500]]></link>
		<description><![CDATA[Affinium[R] NetInsight[TM] recognized by industry awards and new high-profile customers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 12 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/unica.html"><![CDATA[Unica]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UNCA</category>
		<category domain="tickers">UNCA</category>
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		<title><![CDATA[Lyris, Inc. and Trellian Announce Partnership to Integrate Web Analytics, Bid Management and Keyword Research Tools into One Customer-Friendly Solution]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Nov_13/ai_n27442940]]></link>
		<description><![CDATA[Trellian's Popular KeywordDiscovery Tool Integrated Into Lyris' BidHero Solution]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 13 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/partnership.html"><![CDATA[partnership]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[The Indianapolis Colts Enhance New Social Networking Portal With Omniture Web Analytics]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200711/ai_n21085596]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of  online business optimization software , today announced that the Indianapolis Colts -- Super Bowl XLI Champs and one of the most popular NFL teams of the last decade -- are using  Omniture SiteCatalyst   Web analytics  to measure...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/portal.html"><![CDATA[portal]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[social networking]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Semphonic Releases Implementation Guides for Omniture's SiteCatalyst and Visual Sciences' HBX Analytics]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200710/ai_n21044776]]></link>
		<description><![CDATA[Semphonic , a leading  web analytics consultancy , today released  Implementation Guides  for Omniture's SiteCatalyst and Visual Sciences' HBX Analytics.  The Implementation Guides are designed to help organizations get a web analytics implementation right the first time. The Implementation Guides -- based on Semphonic's experience implementing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 17 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[J.L. Halsey Teams up with WSI Internet Consulting & Education to Bring ClickTracks Web Analytics to Small and Mid-Size Businesses Worldwide]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_2/ai_n27392732]]></link>
		<description><![CDATA[More than 200 WSI Consultants Have Signed On to Offer ClickTracks Product]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 02 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Omniture Web Analytics Helps ChannelNet Users Optimize Guided Web Marketing Performance]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_18/ai_n27377972]]></link>
		<description><![CDATA[Embedded Omniture Analytics Provide Real-Time Market Intelligence for ChannelNet Customers and Their Retailer Network]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[J.L. Halsey Integrates Lyris ListManager with ClickTracks Web Analytics, Expanding Email Marketers' Insight into Subscribers' Post-Email Behavior]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_12/ai_n27371069]]></link>
		<description><![CDATA[Integrated Tool Automatically Segments Email Lists Based on Behavioral Data, Enabling More Precise Targeting of Follow-up Messages]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 12 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
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		<title><![CDATA[Omniture Named a Web Analytics Leader by Independent Research Firm]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200709/ai_n19509348]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the company has been recognized as a leader in Web analytics by Forrester Research through The Forrester WaveTM: Web Analytics Q3, 2007 (September 2007).  Omniture received high scores for the product capability, reliability, service and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 11 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/forrester+research+inc..html"><![CDATA[Forrester Research Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">FORR</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">FORR,OMTR</category>
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		<title><![CDATA[Unica is Cited as a Leader in the Web Analytics Market by Independent Research Firm]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_11/ai_n27370241]]></link>
		<description><![CDATA[Evaluation Based on Strategy, Current Offering and Market Presence]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 11 Sep 2007 00:00:00 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/unica.html"><![CDATA[Unica]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">UNCA</category>
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