the organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as...
Getting the big picture view of a user's interest in a site helps target the sweet spot of a typical page on your site. On the web, this was most commonly done with eye tracking. The problem with eye tracking for the vast majority of web marketers was that its...
As the world becomes more and more connected, you're going to need to begin investing in new media. And looking for a new media guru is worlds different than finding an accountant or a sales representative, for example. It seems that the foam rising to the top is comprised of...
B2B buyers are savvy web users, and they're increasingly using the web to make purchases -- even purchases greater than $100,000. So what ranks as the most important factor in their purchasing decision? Simple: Price. If the price is not posted in a clear and straightforward manner on the site,...
Type. Click. Look. Drawing in web visitors is its own game, but once you have them hooked, how do you get them to navigate to your ads? Jakob Nielsen says he has the answers. But he reveals them with one caveat in mind: they pose ethical dilemmas. Why? One of...
According to the U.S. General Accounting Office, cybercrime accounts for a net loss of $67 billion every year. What's the breakdown? The biggest taker is identify theft, which nets criminals $49.3 billion a year. Phishing picks up a measly $1 billion (what a pittance, eh?)How can you ensure the bots...
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