the organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as...
Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...
Do you know how much traffic your website gets? Here's a better question: do your advertisers trust that number's accuracy? Tracking companies seem to be at odds when it comes to keeping count -- and their estimates are often dramatically less than companies' internal calculations. The New York Times used Style.com...
Who owns the information in your CRM system -- the system you've put time and money into building and maintaining? If you answer this question based on old-school ideas of data ownership, you might say, "My company does." If you're entering into the equation the effects of Web 2.0 on information...
Clear communication is the hallmark of effective leadership, but it becomes even more important when your staff's all over the map. You need to have confidence in both your employees and the systems you have in place -- and your workers need to be on the same page. BNET's feature...
As of midnight tonight, access to much of the New York Times online content, previously limited to TimesSelect users (who paid $7.95 monthly or $49.95 annually), will be free for all. The resultant increased traffic should position the Times to generate ad revenue far exceeding lost subscription dollars. Vivian Schiller,...
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