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- Eye-tracking vs Mouse-tracking - Which is Most Effective?
- Getting the big picture view of a user's interest in a site helps target the sweet spot of a typical page on your site. On the web, this was most commonly done with eye tracking. The problem with eye tracking for the vast majority of web marketers was that its...
- Blog posts 2008-03-07
- Four Traits to Look for in Prospective New Media Hires
- As the world becomes more and more connected, you're going to need to begin investing in new media. And looking for a new media guru is worlds different than finding an accountant or a sales representative, for example. It seems that the foam rising to the top is comprised of...
- Blog posts 2008-02-01
- Number One thing B2B Purchasers Want to See
- B2B buyers are savvy web users, and they're increasingly using the web to make purchases -- even purchases greater than $100,000. So what ranks as the most important factor in their purchasing decision? Simple: Price. If the price is not posted in a clear and straightforward manner on the site,...
- Blog posts 2007-12-20
- 9 out of 10 Computer Tasks Can Move to the Web?
- Google's CEO Eric Schmidt seems to think he's on to something. Schmidt says he believes 90% of today's computer tasks can do just as well when housed on the World Wide Web. Of course that leaves the remaining 10%, which Schmidt notes is mainly comprised of high-end graphics processing (and...
- Blog posts 2007-12-17
- Three Web Design Elements that Eyes Love
- Type. Click. Look. Drawing in web visitors is its own game, but once you have them hooked, how do you get them to navigate to your ads? Jakob Nielsen says he has the answers. But he reveals them with one caveat in mind: they pose ethical dilemmas. Why? One of...
- Blog posts 2007-12-04
- Cybercrime's Net Yearly Take
- According to the U.S. General Accounting Office, cybercrime accounts for a net loss of $67 billion every year. What's the breakdown? The biggest taker is identify theft, which nets criminals $49.3 billion a year. Phishing picks up a measly $1 billion (what a pittance, eh?)How can you ensure the bots...
- Blog posts 2007-08-27
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