BOSTON--BUSINESS WIRE--Nov. 16, 1998--In a report published today, Aberdeen Group provides the insight that advertising executives, advertisers, technology vendors, and media buyers need to leverage the Internet as an effective channel for promotion. Aberdeen projects that Internet advertising spending will reach $5.1 billion by the year 2000. To sustain this...
Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic Web sites. Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic...
LOS ANGELES -- New Internet- and interactive-advertising fueled revenue opportunities can only grow in the future, four cable sales executives and a media buyer on a Western Show panel agreed last week. One such opening is the sale of regional ...
Oxygen media's new cable network's entrance into its first TV upfront is not turning out to be the breath of fresh air it had hoped, according to some analysts and media buyers. Oxygen media's new cable network's entrance into its first TV upfront is...
Start-up NetRatings today launches Online Observer, a Web audience tracking service that will help media buyers see how their banner ads are performing on a site-by-site basis. Start-up NetRatings today launches Online Observer, a Web audience tracking service that will help media buyers...
Since circulation auditors went online nearly six years ago, auditing technology has advanced, and Web players like Yahoo Inc. and America Online Inc. now subject themselves to regular audits. But with progress come problems. Measurement is inconsi Since circulation auditors went online nearly six...
WESTERVILLE, Ohio -- Three-quarters of recent television, audio, and home theater equipment purchasers ranked online product reviews and comments from other shoppers as having some or significant influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Consumers were also influenced...
Program Pairs Auto and Lifestyle Content with Behavioral Targeting to Reach In-Market Auto Buyers BURLINGTON, Mass. -- Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Auto Intenders Network, powered by adConductor[TM]. Unlike other vertical ad networks, this Network consists of...
AdGent 007 Inc.( www.adgent007.com ), a global digital ad services firm dedicated tomonetizing the growing international traffic to premium Web sites, hasentered into an ad sales partnership with NASDAQ.com, the website of thelargest U.S. electronic stock market (NASDAQ: NDAQ). As part of the agreement, AdGent 007's global sales team will...
Listings' ad package delivers greater value to advertising partners and increased exposure to millions of home shoppers TALLAHASSEE, Fla. -- Homes & Land, the affluent home buyer's marketplace, announced today that it will begin to offer its Realtor[R] advertisers featured listings on Yahoo! Real Estate, the number one...
QuickFind sends listings directly to car seekers' mobile devices CHICAGO, Oct. 17 /PRNewswire/ -- Chicagoland car buyers can now get expanded information on specific cars of interest sent directly to their cell phones. The new Automart QuickFind service, which debuts today, is the Chicago Tribune Media Group's...
WESTERVILLE, Ohio -- Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and...
User-generated feedback delivers new insights into the hearts and minds of customers - and the actionable intelligence to optimize site and social media initiatives NEW YORK -- iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, announced today that Century 21 Real Estate LLC is...
NEW YORK, Oct. 2 /PRNewswire/ -- Race car drivers Jeff Gordon and Jimmie Johnson know something about speed. In fact, the two NASCAR Cup Champions recently purchased their new everyday car, the Corvette ZR-1. (See video from General Motors at: http://media.medialink.com/WebNR.aspx?story=35786) Capable of doing...
New site is sixth in TechnologyGuide.com network NEEDHAM, Mass. -- Information technology IT media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of PrinterComparison.com [TM] to support the information requirements of buyers researching which printers to purchase. PrinterComparison.com is the sixth site offered within the TechnologyGuide.com[TM] network...
IgniteMedia Solutions, LLC Ignite today unveiled the company's new name andextended its product offerings to make direct response marketing and perinquiry media buying more efficient for high volume clients in thetelevision, online and mobile advertising markets. By delivering real-timeresponse solutions, Ignite effectively converts consumers into buyers viaany channel...
ATLANTA, Sept. 8 /PRNewswire/ -- WorthPoint (http://www.worthpoint.com/), an Internet-based data-and-media company that offers a vast database of sales records on art, antiques and collectibles, on Monday announced the formation of the Art, Antiques and Collectibles Media Network AACMN. This first-of-its-kind centralized online media network will help companies,...
Penton Media New York has launched Ironmax.com, a new web site designed to connect buyers and sellers of heavy-duty equipment across a range of industries. It features commercial trucks and trailers, construction equipment, agricultural machinery, utility and work trucks, and other specialized equipment. Dealers can use the site to post...
NEW YORK -- Penton Media today announced the launch of its new Web site, www.Ironmax.com, connecting buyers and sellers of heavy-duty equipment across a variety of industries, while providing specially designed tools for both searching and tracking inventory. Ironmax.com features commercial trucks and trailers, construction equipment, agricultural machinery, utility and...
Identify New Buyer Behavior Models and Savvy Money-Saving Marketing Techniques in Jigsaw's Upcoming Webinars SAN MATEO, Calif. -- As part of its free informational webinar series on best practices in data management, Jigsaw (www.jigsaw.com), a leading provider of business information and data services that uniquely leverages user-generated content...
Articles 2008-08-14
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