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- The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards
- Today the Web Analytics Association WAA and the Interactive Advertising Bureau IAB announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose...
- Research articles 2008-04-21
- Research and Markets: Get a True Picture of Your Site's Impact and Stay Competitive Using Google Analytics with Advanced Web Metrics
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c93560)has announced the addition of "Advanced Web Metrics with Google Analytics" to their offering.
- Research articles 2008-06-03
Additional Resources
- Study Suggests Long-Standing Web Metrics Are Often Misused Tools
- Credit unions using long-standing web metrics are using the data for the wrong analysis, according to a new report. The new "Credit Union E-metrics Study-2003" suggests that credit unions are using web metrics to assess operations performance and marketing support rather than to measure member satisfaction, return on investment...
- Research articles 2004-03-15
- Nist Web Metrics Testbed Released - National Institute of Standards and Technology - Brief Article
- A new NIST Web Metrics Testbed has been released. Release 2.0 includes enhancements to existing tools, Windows versions, and new prototypes. The Web Metrics Testbed project focuses on experimenting with innovative tools to help with rapid, remote, and automated usability testing and evaluation of web sites. The testbed is designed...
- Research articles 2001-05-01
- How You Could Be Utilizing Web Analytics More Effectively
- WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation. We spoke with Brian Clifton, author of the book Advanced Web Metrics with Google Analytics, and E-Nor President Feras Alhlou, who Google itself has even had as...
- News items 2009-10-15
- Google tops on mobile Web.(Metrics)
- Google.com topped the list of the most popular mobile Web sites in the both United States and the United Kingdom for the second month in a row, according to M:Metrics. Search, news and social networking sites ... Google.com topped the list of the most...
- Research articles 2007-05-07
- Can Metrics Catch Up With Media Technologies' Rapid Growth?
- The author shares his predications on the advancement of digital metrics in 2008, while advocating greater involvement from all in metrics' development. Advertisers will need a new Agency Of Record AOR - a single agency responsible for coordinating efforts across all agencies of a specific client - soon. This will...
- White papers 2008-02-05
- Updating Your Web Site As Your Business Grows
- Updating and upgrading a Web Site can take considerable time and resources. Your Web Site will have to grow organically as you introduce new products and services. You can also upgrade it to add new features that make it easier for your customers and visitors to use your site and...
- Articles 2007-12-03
- Industry groups join to set standards for Web metrics; Partners push firms to adopt uniform rules.(Brief Article)
- In an effort to resolve audience measurement issues facing online advertisers, the Internet Measurement Initiative has joined forces with the 65-year-old Advertising Research Foundation. The partnership, announced last week, is the latest move by advertising trade groups to solve thorny measurement problems that have...
- Research articles 2001-06-11
- A BPA and Nielsen co-branded audit aims to set the standard in Web metrics: the partnership takes another step toward solving the integrated media audit
- BPA Worldwide announced last month that it has partnered with Nielsen Online to bundle enhanced, real-time Web site traffic measurement with all print and event audits without increasing existing dues and fees. The new tag-enabled census tool, powered by Nielsen's SiteCensus service, will enable BPA members to access information...
- Research articles 2008-10-01
- New Media Performance Metrics
- In the never-ending quest to analyze our way to intelligence, we business people tend to measure a lot of things. (We then call these measurements metrics in order to lend an air of importance.) And while the Internet media and advertising industries have ample data, they have it notably tough...
- Blog posts 2007-06-05
- Publishers Are Killing Web Advertising's Potential With Misguided Pricing
- Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.How is ad pricing different online and offline? Fundamentally, it isn’t.At this point, many internet sellers and buyers are reaching for the keyboard to declare...
- External links 2009-08-24
- The Dirty Truths About Web Traffic
- One of the most difficult things when you try to evaluate a website is the lack of reliable metrics. A related problem is determining which metrics really matter. Into this void, many a privately held company exaggerates its traffic, and -- depending which metrics service they choose in their...
- Blog posts 2009-08-31
- BackWeb hosts web seminar on portal ROI with leading META Group analyst; Discussions on critical portal ROI metrics, must-have solutions and technologies to achieve these metrics, and Fortune 1000 case studies.
- M2 PRESSWIRE-13 November 2001-BACKWEB TECHNOLOGIES: BackWeb hosts web seminar on portal ROI with leading META Group analyst; Discussions on critical portal ROI metrics, must-have solutions and technologies to achieve these metrics, and Fortune 1000 case studies C1994-2001 M2 COMMUNICATIONS LTD RDATE:13112001...
- Research articles 2001-11-13
- AdMob Reports on Mobile Web's Explosive Growth
- Mobile ad firm AdMob has revealed the dramatic changes the mobile industry has seen in their second annual Mobile Metrics Report , released just this morning. Believe it or not, it was only a year ago that the Motorola RAZR scored as the number one phone...
- News items 2009-10-29
- Yahoo leads wireless Web portals.(Wireless Metrics)
- Yahoo has the early lead in the race to become the wireless Web portal of choice for U.S. consumers, according to new figures from M:Metrics. Yahoo has the early lead in the race to become the wireless Web portal of choice for...
- Research articles 2006-02-06
- WebtraffIQ delivers geo-location web analytics / metrics; WebtraffIQ delivers geo-location web analytics integrating offline and online measurement to cater for direct and digital advertising, marketing and PR.
- M2 PRESSWIRE-25 June 2003-WebtraffIQ: WebtraffIQ delivers geo-location web analytics / metrics; WebtraffIQ delivers geo-location web analytics integrating offline and online measurement to cater for direct and digital advertising, marketing and PRC1994-2003 M2 COMMUNICATIONS LTD RDATE:06262003 WebtraffIQ [http://www.webtraffIQ.com] the web analytics...
- Research articles 2003-06-25
- Decoding Social Network Metrics
- Whenever someone releases new web traffic numbers, I get grouchy. Although there are a variety of ways to measure web traffic, few of them are precise. Furthermore, a certain portion of those who visit your site don't matter. Why? Because they are "fly-aways" -- gone within...
- Blog posts 2008-07-23
- Gomez and Limelight Networks Join Forces to Validate Digital Media Delivery; Limelight Networks to offer Gomez's web application experience management services, providing customers with hard performance metrics.
- M2 PRESSWIRE-12 December 2006-Gomez: Gomez and Limelight Networks Join Forces to Validate Digital Media Delivery; Limelight Networks to offer Gomez's web application experience management services, providing customers with hard performance metricsC1994-2006 M2 COMMUNICATIONS LTD RDATE:12122006 LEXINGTON, Mass. - Gomez Inc.,...
- Research articles 2006-12-12
- Widget Marketing Metrics That Matter
- When comScore launched its Widget Metrix Service, the industry was served notice that widgets are big. One hundred and seventy-seven million strong across the world wide web. Widgets aren't just big because comScore is now measuring them, but because 177 million of anything is big. However, millions of widgets across...
- White papers 2007-12-11
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