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editorial and web site

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Sony Web media play muddies ad-edit line ; Electronics giant purchases space for 'articles' on prime properties.(Sony Electronics writers post editorials on popular web sites)(Brief Article)
In a bid to target more specific groups of consumers, Sony Electronics this week inaugurates an unusual and potentially risky Web media program that blurs the line between advertising and editorial content. In a bid to target more specific groups of consumers, Sony ...
Tags: editorial, electronics, Sony Corp., Web, Web site
Research articles 2002-07-22

Additional Resources

Agency Roster Lead - Monday, Nov. 24, 2008
The following "Agency Roster" package is a weekly roundup of news releases highlighting account wins at public relations, investor relations and advertising agencies. The service, free to any member of PR Newswire, is a powerful way for agencies to announce their new accounts. Agency Roster packages are archived...
Articles 2008-11-24
Gorilla Nation to Exclusively Rep Gawker Media in UK - British Expansion Based on GN's Success in Canada
LOS ANGELES -- Gorilla Nation (www.gorillanation.com), the world's largest web publisher rep firm, announced today that it has been selected to exclusively represent the online ad inventory for Gawker Media (www.gawker.com/advertising) throughout the UK. Gawker publishes 12 of the web's most popular media gossip and pop culture sites,...
Articles 2008-11-18
King Features Syndicate Launches Digital Comics Platform to Help Online Newspapers Create New Revenue Streams and Increase Site Traffic
Comics Kingdom[TM] Private Label Comics Portal Offers Online News Publishers Content-Based Ad Engine That Drives User Engagement NEW YORK -- King Features Syndicate, the world's premier distributor of comics, columns, editorial cartoons, puzzles and games to newspapers worldwide, is launching Comics Kingdom[TM], a first-of-its-kind digital platform...
Articles 2008-11-18
Los Angeles Auto Show Coverage as it Happens on kbb.com
Latest Car Debuts, Automotive News and Videos on kbb.com and Social Networks Nov. 19 & 20 IRVINE, Calif., Nov. 18 /PRNewswire/ -- Kelley Blue Book, http://www.kbb.com/, the leading provider of new- and used-car information, will have complete coverage of the 2008 Los Angeles Auto Show during the...
Articles 2008-11-18
Agency Roster Lead - Monday, Nov. 17, 2008
The following "Agency Roster" package is a weekly roundup of news releases highlighting account wins at public relations, investor relations and advertising agencies. The service, free to any member of PR Newswire, is a powerful way for agencies to announce their new accounts. Agency Roster packages are archived...
Articles 2008-11-17
OVGuide.com Announces Second Annual Viewser Choice Awards
OVGuide.com, the Internet's mostcomprehensive guide to online video sites, including TV shows, movies,user-generated content, video games and music, today launched its secondannual Viewser Choice Award contest to identify the top online video sitesof 2008. Nominations open today for individuals to enter their favorite Web videodestinations. Consumers can manually submit sites...
Articles 2008-11-17
New Jersey Law Journal and New Jersey State Bar Association Announce Print and Online Publishing Partnership
NEWARK, N.J. & NEW BRUNSWICK, N.J. -- The New Jersey Law Journal, an Incisive Media publication, and the New Jersey State Bar Association today announced a new, multilevel publishing partnership. As part of the alliance, which includes both print and online, Incisive Media has purchased certain assets and liabilities of...
Articles 2008-11-12
Agency Roster Lead - Monday, Nov. 10, 2008
The following "Agency Roster" package is a weekly roundup of news releases highlighting account wins at public relations, investor relations and advertising agencies. The service, free to any member of PR Newswire, is a powerful way for agencies to announce their new accounts. Agency Roster packages are archived...
Articles 2008-11-10
Secretary of state's Web site let us down
IF YOU WERE looking for fast, easily accessible election results on the Internet Tuesday, the last place you probably wanted to be was the first place you probably looked, the California Secretary of State's Web site. While clerk's offices around the state performed admirably at the polls...
Articles 2008-11-06
AutoWeek Announces Changes in Digital and Video Publishing in Addition to Its Frequency to a Fortnightly Publication
Enhancements Provide Opportunity To Better Serve Readers DETROIT, Nov. 5 /PRNewswire/ -- AutoWeek announced plans today to expand service to its readers by changing to a fortnightly distribution beginning with the January 5, 2009, issue. With this change, each issue will increase in size to provide...
Articles 2008-11-05
SEMA Show Highlights Green Technology, Smaller Vehicles But Dodge Challengers, Chevrolet Camaros Highlight Muscle Car Roots
Top 10 SEMA Trends Featured on Auto Enthusiast Web site CarDomain LAS VEGAS, Nov. 5 /PRNewswire/ -- This year's Specialty Equipment Manufacturers Association convention attracted an eclectic mix of green technology and smaller vehicles, but eye-catching muscle cars still reminded visitors that the show has not strayed...
Articles 2008-11-05
Get out and vote
All the debates, campaign advertising, personal appearances and door-to-door canvassing comes down to this, Election Day. Whatever happens, the 2008 general election will be a historic occasion. Americans will either elect the nation's first black president or its first female vice president. Americans are expected to turn...
Articles 2008-11-04
Agency Roster Lead - Monday, November 3, 2008
The following "Agency Roster" package is a weekly roundup of news releases highlighting account wins at public relations, investor relations and advertising agencies. The service, free to any member of PR Newswire, is a powerful way for agencies to announce their new accounts. Agency Roster packages are archived...
Articles 2008-11-03
RushmoreDrive.com
[ILLUSTRATION OMITTED] Dr. Nsenga Burton, assistant professor of communication and media studies at Goucher College in Baltimore, has been named editorial director at RushmoreDrive.com, a new computer search engine for the Black community based in Charlotte, NC. She will oversee the editorial direction of the Web site...
Articles 2008-11-03
American Media Inc. Names Chris Lockwood, Mike Carlson, and Allan Donnelly to Lead Editorial Teams at Enthusiast Group of Fitness Titles
WOODLAND HILLS, Calif., Oct. 31 /PRNewswire/ -- David J. Pecker, Chairman and CEO of American Media, Inc.AMI, today announced that Chris Lockwood, Mike Carlson, and Allan Donnelly have joined the editorial staffs at Muscle & Fitness, Flex and Muscle & Fitness Hers magazines, reporting to Laya Clark and Chris...
Articles 2008-10-31
Agency Roster Lead - Monday, Oct. 27, 2008
The following "Agency Roster" package is a weekly roundup of news releases highlighting account wins at public relations, investor relations and advertising agencies. The service, free to any member of PR Newswire, is a powerful way for agencies to announce their new accounts. Agency Roster packages are archived...
Articles 2008-10-27
N.Y. Times editorial endorses Obama
The New York Times endorsed Barack Obama on Thursday night in an editorial posted on its Web site: As tough as the times are, the selection of a new president is easy. After nearly two years of a grueling and ugly campaign, Sen. Barack Obama of Illinois...
Articles 2008-10-24
Agency Roster Lead - Monday, Oct. 20, 2008
The following "Agency Roster" package is a weekly roundup of news releases highlighting account wins at public relations, investor relations and advertising agencies. The service, free to any member of PR Newswire, is a powerful way for agencies to announce their new accounts. Agency Roster packages are archived...
Articles 2008-10-20
Global News Enterprises to Launch GlobalPost.com in January
BOSTON -- Global News Enterprises announces the launch of GlobalPost (www.globalpost.com) on January 12, 2009. Based in Boston, GlobalPost will be the first Web-based news organization to provide daily international news coverage by its own team of experienced correspondents from every corner of the world. GlobalPost will offer a free,...
Articles 2008-10-16
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