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BNET Resources

New SEC Guidelines Should Help Companies Communicate Online
The SEC has issued new guidance on how publicly traded companies can use the Internet to communicate online. SEC Chairman Chris Cox said: "The last time the SEC issued guidance in this area, the idea of 'social networks' hadn't yet been developed, and creating a social network where...
Tags: web, sec, web site, web site development, channel management, web technology, internet, financial accounting, marketing, finance, jon greer
Blog posts 2008-08-06
Invest in Sales Training or Marketing?
Invest in Sales Training or Marketing?Do not under estimate the power of the WebI would not under-estimate the power of the Internet. The $$ you will invest in your Website can bring an excellent ROI, but you need to spend more than one thousand $.With a well thought Web site,...
Tags: marketing, sales, sales training, Web, Web site
Discussion threads 2008-06-17
Cheaply Optimize Your Website's Search Engine Rankings
Search engine optimization SEO is hugely important these days, but most small businesses are fairly clueless about how to make their sites look as good as possible to the spiders of the web. An extremely cheap (actually, free) way to see if your site is up to snuff is to...
Tags: Search Engine, Search Engine Optimization, David Goldenberg, Marketing, Marketing Research, Search, Site, Web Site
Blog posts 2008-05-29
Build a Workgroup Web Site with Google Sites
Back in February, Google unveiled Google Sites, a free service enabling users to whip together secure, team-friendly Web sites. Unfortunately, it was available only to Google Apps users. But as of yesterday, Google Sites is now available to everyone. Here's an overview: Similar to Google Docs, built-in...
Tags: Rick Broida, Internet, Management, Web Site Development, Web Technology, Team Management, Web Site, Web, Google Inc.
Blog posts 2008-05-22
US Department of Defense Showcases WebsitesForHeroes.com in Feature Article
DigitalPost Interactive (OTCBB: DGLP) ( www.dglp.com ), a leader in the digital media-sharing and social networking space, announced today that www.WebsitesForHeroes.com has been recognized by the US Department of Defense DoD as a secure and compelling way to keep families connected during overseas deployments. Powered exclusively by DigitalPost...
Tags: U.S. Department of Defense, Web site
Research articles 2008-06-10
Get Your Website Together
As I've mentioned several times on Business Hacks, one of the best ways to manage your online reputation is to create your own website; that way, when people google you, one of the first things they'll come across is something that makes you look good—and you can control. I finally...
Tags: Web Site, Blogging, Web Site Development, David Goldenberg, Internet, Web Technology, Blog
Blog posts 2008-05-16
BNET a 'Best Business Website' Finalist for 2008 Eppy Awards
Some good cheer to pass along here in Intercom: Editor & Publisher announced its 2008 Eppy Awards finalists last week, and BNET is duly honored to have been named one of three finalists for Best Business Website in the largest category -- 1 million or more unique monthly visitors. The...
Tags: Category, Web Site, Web Site Development, Web Technology, Internet, Jeff Davis
Blog posts 2008-05-06
Creating a Temporary News Web Site for Major Events
My colleague Sean Silverthorne over at BNET's Harvard Business School blog tips me off to the temporary news web site created for the announcement of the proposed Delta-Northwest merger. His post is entitled "The Press Release of the Future" and indeed, this is a very creative, smart and modern way...
Tags: Internet, Marketing, Mergers & Acquisitions, Web Technology, Web Site Development, Channel Management, Sean, News, Web Site, Web, Investment, Finance, Jon Greer
Blog posts 2008-05-02
What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network
Articles 2008-05-01
Harry Potter And the Case of the Copyright Infringement
It seems that every media outlet in the country is covering J.K. Rowling's testimony today in a copyright case over a publisher's plans to publish, in book-form, the contents of "The Harry Potter Lexicon," a popular fan-created website that is a companion encyclopedia to her books. What's interesting here is...
Tags: Web Technology, J.K. Rowling, Web Site, Work, William Baker, Internet, Web Site Development
Blog posts 2008-04-14
Find Unauthorized Copies of Your Web Site with Copyscape
Here's something I've experienced firsthand: Some Web site copies your original work and passes it off as their own. Unfortunately, unless someone brings it to your attention, it's almost impossible to uncover this kind of plagiarism. Enter Copyscape, a free service that searches for copies of any Web page. ...
Tags: Web, Monthly, Web Site, Web Site Development, Channel Management, Web Technology, Internet, Marketing, Rick Broida
Blog posts 2008-04-02
Don't Panic about Getting the Right Domain Name
The time for buying valuable websites that contain important keywords for just a few bucks is over. Domain speculators have snatched up tens of millions of websites, and they've got intricate setups to make sure that they're the first to any other valuable sites that come onto the market in...
Tags: Web Site, Domain Name, Web Site Development, Web Technology, Domain Names, Internet, David Goldenberg
Blog posts 2008-03-31
Carlisle Companies to Present at Citigroup Global Industrial Manufacturing Conference
CHARLOTTE, N.C. -- Carlisle Companies Incorporated (NYSE:CSL) will be presenting at the Citigroup Global Industrial Manufacturing Conference tomorrow, March 5, at the Grand Hyatt Hotel in New York City. A webcast of the presentation may be accessed live at approximately 3:45 p.m. Eastern at the following website address: http://www.veracast.com/webcasts/citigroup/im08/15211392.cfm; a...
Tags: Citigroup Inc., manufacturing, Web site
Research articles 2008-03-04
Get a Free Small-Business Web Site from Microsoft
Get a Free Small-Business Web Site from MicrosoftAbout Get a free web siteIt sounds very good but, as usual, does not cater for small business in Africa.
Tags: Free Small-Business Web Site, Microsoft Corp., Web site
Discussion threads 2008-03-17
Delta's Best Fare Guarantee: No Guarantee of Smart Marketing
Do I hear an echo in here? Delta Air Lines recently rolled out a best fare guarantee for its website, and to be honest, I think we've heard this before. Airline websites have had guarantees come and go over the years, but none of them seem to stay...
Tags: Marketing Research, Web Technology, Web Site Development, Delta, Web Site, Guarantee, Airline, Internet, Marketing, Brett Snyder
Blog posts 2008-03-06
How Journalists Use the Internet to Report News
There's no doubt that the Internet has dramatically impacted the way journalists report and create stories. From the ability to search online for information about subjects to the "tipsheet" aspect of blogs, the process of newsgathering has been permanently altered by the web. But how are...
Tags: Jon Greer, Marketing, Corporate Communications, Internet, Web Site Development, Web Technology, Registration, Web Site, Journalist
Blog posts 2008-02-22
Pro Motors Group Corp. #1 on Google.com Search Website!
Public Auto Auctions in Southern California's Pro Motors Group Comes in #1 with its Website Campaign!
Tags: Google Inc., Web site
Research articles 2007-12-03
Designing a Web Site That Works
Designing a Web Site That WorksA customer walks into your store...A customer walks into your store. A great salesman finds out what they need, and then without distraction gets them to their desired destination. Many, many websites distract customers with information they just don't need or want, games, long...
Tags: Web, Web site
Discussion threads 2008-01-19
Luxury Institute Survey: High Net Worth Consumers Rank Cruise Line Websites; Disney, Crystal and Royal Caribbean Are Top Rated
Wealthy consumers rated Disney Cruise Lines' website the top cruise line site in the Luxury Institute's 2007 Luxury Website Effectiveness Index survey for Cruise Lines. Crystal Cruises' website ranks a distant second while Royal Caribbean's website rated third place among the 11 cruise line websites reported.
Tags: Disney Corp., survey, Web site
Research articles 2007-01-30
Developing an Online Strategy
An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
Tags: Web, Product, Customer, Information, Web Site, E-mail, Service, Microsite, Self-service, Web Site Development, Marketing Research, Web Technology, Channel Management, Strategy, Marketing, Internet Marketing, Internet, Management, BNET Editorial
Articles 2007-12-18
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