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- Microsoft's Branding is Strategic Suicide
- Microsoft faces an existential threat. Internet-based applications are poised to clobber the Microsoft's PC-based market dominance. Microsoft's only hope for long term survival is to neutralize Google's growing dominance on the Web. Microsoft's plan: to use massive brand marketing to displace the Google search engine. It's...
- Blog posts 2009-06-01
Additional Resources
- Keeping a Web Site Clicking
- The amount of Web site maintenance required depends very much on the size of your Web site and the amount of new content that is being added to it on a regular basis. Web sites are not like brochures or other print material: they change or should, sometimes because of...
- Articles 2007-07-16
- Writing Winning Web Content
- Writing well for the Web requires an understanding of Web readers' habits. A typical visitor to a Web site will decide whether or not to continue within four or five seconds. You need to bear this in mind when preparing Web content. It is more difficult to read on a...
- Articles 2007-10-15
- Designing a Web Site That Works
- Considering most people visit Web sites to find information, it's not surprising the majority of sites focus more on presenting content than showcasing graphics. The most successful sites are built around the information they offer visitors. The most effective ones use graphic elements to enhance what readers take away—not...
- Articles 2007-12-13
- What Is Web 2.0?
- Ask a dozen tech pundits to describe Web 2.0 and you're likely to get two dozen explanations as to what it is. Why It Matters Now In 1984, Sun Microsystems co-founder John Gage coined the phrase "the network is the computer" to describe his vision for the future...
- Articles 2007-05-15
- Thoughts On Web Developers, SEO & Reputation Problems
- After last week's "Does SEO = Spam" debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn't, from my perspective. I wanted to share some of that...
- News items 2009-10-19
- Implementing a Personalization Strategy on Your Web Site
- To serve your customers best, you need to understand who they are and what they want and need, and then offer it to them directly. Your Web site can be an ideal means for gathering such customer information and making personalized offers based on that data. To do this, you'll...
- Articles 2007-04-20
- Using Your Web Site to Gather Consumer Data
- If your business has a Web site, you can collect very useful data on consumers—either directly, by asking them for information, or indirectly, by analyzing their behavior while on your site. If you treat consumers fairly, respect their privacy, and analyze the resulting data properly, you can use your findings...
- Articles 2007-04-20
- Making Your Web Site Accessible to All
- It's important to try to make Web sites accessible to as many people as possible. Increasingly, laws are being passed requiring a minimum level of accessibility on a Web site. Following the best practices in Web site accessibility can actually enhance the overall usability of a Web site for all...
- Articles 2007-08-13
- Making Use of the Web in Your Job Search
- In a little over a decade, the Internet has completely transformed our lives, including the way many of us search for jobs. If you're able to create a résumé using word-processing software, to use a Web browser and to send and receive e-mail, you may want to use the Internet...
- Articles 2007-10-18
- Using Multimedia on Your Web Site
- While the environment for Web-based multimedia has improved in recent years, limited bandwidth means that it still will be a long time before rich multimedia can be delivered quickly to all visitors. However, the use of audio, and to a lesser extent video, is increasing, particularly within office environments where...
- Articles 2007-10-23
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- Understanding Web Site Management
- Since a Web site is your window on the world, it needs to be carefully managed on a daily basis. When you develop a Web site, remember that:Web sites should be content- and message-driven. You want to both inform visitors of your message and deliver meaningful content in an attractive...
- Articles 2007-12-13
- Is Web 2.0 Good for Sales?
- Is Web 2.0 Good for Sales?Web IdentitiesAnother factor influencing the weight of criticism or even praise submitted via a bulletin board or other web-based feedback comes in credibility/documentation.Because of web security concerns many people on the web consciously choose screen names that reveal little about their real names, ages or...
- Discussion threads 2007-11-06
- Web 2.0 as a Sales Tool...Not!
- Web 2.0 as a Sales Tool...Not!Agree to DisagreeThe review sites do a very good job of filtering out specious reviews --not all but most.What we forget is that in a cusotmer centric approach it was always about the customer -- the customer now has the means to take back control...
- Discussion threads 2007-11-09
- Open Yourself Up to Web 2.0 | BTalk Australia
- (14min 03) Click on "Play" to hear the podcast or click "Get It" to download. Web 2.0 allows consumers to say what they think about your company. On today's BTalk Australia Simon Van Wyck, a founding partner of Hothouse Interactive, tells Phil Dobbie that marketers should see...
- Blog posts 2008-07-30
- Creating Quality Metadata for Your Web Site
- Metadata on a Web site includes such items as classification how content is organized by subject matter, date of publication, keywords, headings, summary, author name, and copyright. You need to identify metadata on your Web site to ensure that:every document is properly classified so it can be found quicklyall relevant...
- Articles 2007-07-05
- Tailoring Your Web Site to Foreign Markets
- Localization is about creating Web site content specific to a language and marketplace, and is imperative if you want to market to non-English speakers. Localization is an expensive process. More than simply translating content, localization also takes cultural differences into account. You must make sure that you can achieve an...
- Articles 2007-10-17
- Implementing a Quality Search Function on Your Web Site
- Since web users often rely on a site's search function to quickly find the content they need, getting your site's search capability working properly is critical—particularly when you're dealing with a lot of content. A reliable and easy to use procedure may even encourage visitors to stay longer and browse...
- Articles 2007-10-17
- Web 2.0 as a Sales Tool...Not!
- A great truism of writing about business and technology is that whenever you try to inject sanity into the discussion of some over-hyped techno-fad, somebody is virtually guaranteed to respond with computer industry conventional wisdom. Earlier this week, I posted a criticism of Web 2.0. (It's HERE.) ...
- Blog posts 2007-11-09
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