Cross-selling is selling an additional product to existing customers, usually related to what they've already bought. Up-selling is selling a better but usually more expensive product to customers, after they've decided on a cheaper product. Cross- and up-selling isn't difficult as you're selling to people who want to buy -...
M2 PRESSWIRE-18 January 2008-Webcredible: Email tops poll as most requested mobile service; Social networking comes a close second as users demand to 'poke' on the goC1994-2008 M2 COMMUNICATIONS LTD RDATE:18012008 A survey conducted by online usability and accessibility expert...
M2 PRESSWIRE-4 January 2008-Webcredible: Disabled accessibility for websites still an issue for UK online retailersC1994-2008 M2 COMMUNICATIONS LTD RDATE:04012008 Webcredible report reveals mixed results for top UK retailers and highlights the need for retailers to move to the next...
INTERNET BUSINESS NEWS-C1995-2006 M2 COMMUNICATIONS LTD Retailer Marks & Spencer has achieved a score of 81% for user-friendliness in a website assessment of UK high-street retailers by Webcredible, a web usability consultant. Webcredible measured 20 online retail stores against 20 usability criteria, such as product display,...
This particular column, unlike my usual Web Page Potpourri, focuses on resources for web page owners. The information below is worth consideration whether you currently have a web page, or are just thinking about getting one. I focus on tools which can help you make your website more...
When it comes to Website design, I have my nits to pick, my pet peeves, and thankfully I'm not alone. I have proof that 1649 people out there share my frustration when a Web designer fails to include something as simple as the company's phone number and address. Stanford University's...
Stanford University's Web Credibility Project, a part of the school's Persuasive Technology Lab, has issued ten guidelines for building the credibility of your web site. Here are the guidelines with excerpts from the project's "additional comments." For the complete report with research notations and bibliography, go...
Articles 2002-08-31
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