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- SWOT Analysis - Beyond The Text Book
- From the executive summary: ‘SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Completing a SWOT analysis helps organization to identify ways to minimize the affect of weaknesses in its business while maximizing its strengths. Ideally, the organization can match its strengths against market opportunities that result from voids in competitors'...
- White papers 2003-01-01
- Internet Marketing For Local Small Businesses
- In modern business era, technology has proliferated in a big way. Today, an organization's Web presence enables it to reach a large number of prospective customers at the ‘click' of a mouse. The Internet is, indeed, a boon for small businesses, desirous of widening their reach in a cost-effective manner....
- White papers 2003-01-01
- Targeting Your Best Customers Improves Your Marketing Plan Success
- From the executive summary: ‘An organization's best customers are those customers who purchase frequently enough, the products or service that the organization provides. This type of customer generates regular income and is a very desirable customer for the organization. Making an effort to target customers like these rapidly increases the...
- White papers 2003-01-01
- Marketing Objectives For Your Web Site
- The Web is a powerful medium of communication. Organizations can leverage the same for their marketing activities. Web presence enables an organization to widen its reach among the target audience. The need is to define specific and concrete objectives that the Internet marketing effort would need to achieve. The paper...
- White papers 2003-01-01
- 8 Lessons In Strategic Marketing
- It is essential to market products and services in proper manner to reap good profits. The process calls for devising an effective marketing plan. The plan should comply with certain marketing strategies. The marketing strategies include doing research on competitors, identifying key customers, and creating a catchy tag line to...
- White papers 2003-01-01
- 5 Ways To Encourage Impulse Purchases With Online Marketing
- This paper explains 5 ways to encourage impulse purchases with online marketing: demonstrate an impressive, relevant feature; try to "Time it right"; make it easy; give an enticingly presented discount; "Keeping up with the joneses". The ability to get people to "Live in the moment" is one key to a...
- White papers 2008-01-01
Additional Resources
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Mashable's Guide to Jobs in Social Media Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-02
- Mashable's Guide to Jobs in Interactive Marketing & Web Development
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-09
- Canadian Blue Gold Inc. (Coastal Holdings) Launches New Corporate Website www.canadianbluegold.com
- Coastal Holdings, Inc. (PINKSHEETS: COHG) today announced the official launching of its new Corporate Website. We invite our shareholders to visit us at: www.canadianbluegold.com Mr. Allain Barriere CEO stated the following: "We are now ready to proceed with our comprehensive deployment plan. The Website will function as...
- Research articles 2007-09-17
- Medifast, Part Two: Weight-Loss Miracle or Pyramid Scheme?
- (Note: See my previous post evaluating Medifast's claims of a "clinically proven" weight-loss method.) Chief executive officer Michael McDevitt claims the sales growth at Medifast is due to the successful execution of the company's diverse multi-channel distribution strategy, through which Medifast brand's value proposition "continues to be...
- Blog posts 2009-09-11
- Valassis Accused of Using Hidden Identities in Online War With News America Marketing
- Has a Valassis executive been using a "sock puppet" a fake online identity to criticise News America Marketing? That's the claim of Joe the Coupon Guy, a blogger who writes about (you guessed it!) coupons. News America has retained a lawyer to see whether it can sue Valassis over the...
- Blog posts 2009-04-28
- Valassis' Plan to End Newspaper Coupons Outrages Middle America
- Valassis CEO Alan Schultz told investors recently that "we are hearing some consumer grumbling" about his company pulling its Red Plum coupons out of local newspapers in favor of sending them via the U.S. Postal Service or making them available online at RedPlum.com. But it's more than...
- Blog posts 2009-02-24
- Portent Interactive Expands Marketing Intelligence With Nielsen//NetRatings
- Portent Interactive (www.portentinteractive.com), an interactive marketing agency, has greatly expanded its marketing intelligence capabilities with powerful visitor and website audience profiling from Nielsen//NetRatings @Plan and AdRelevance services, it was announced today. Portent Interactive, a pioneer in developing and applying powerful web analytics tools to augment and measure Internet marketing campaigns...
- Research articles 2006-02-21
- Portfolio.com Returns; All ACBJ and Conde Nast Biz Content
- Portfolio.com, the website of the defunct Conde Nast magazine Portfolio, has relaunched, after about two weeks of delay from the original plan. This comes three months after the mag was shut, and the ownership of the website was transferred to sister company American City Business Journals. The focus is...
- External links 2009-08-12
- Modem Media London Wins ft.com Account
- NORWALK, Conn. and LONDON--BUSINESS WIRE--Aug. 5, 1999-- Modem Media . Poppe Tyson (Nasdaq: MMPT), a leading builder and marketer of customer-focused e-businesses for world-class brands, announced today that it has been selected to plan, execute and manage a new online marketing program for ft.com, the award-winning website of the...
- Research articles 1999-08-05
- Live Post: Sales 2.0 Conference in Chicago
- Today I’m posting a “running update†of everything that happens at the Sales 2.0 Conference in Chicago. This conference sponsored by one of my publishers SellingPower features real-life customer stories about how they use the latest technology. It will probably be worth your time to check this...
- Blog posts 2009-09-10
- Harte Hanks, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. At this time, we are ready to begin the formal question and answer session. [Operator Instructions]. Our first question comes from Alexia Quadrani from Bear Stearns. Unidentified Analyst Hi, thanks. This is Jonathan Buckles [ph] for Alexia. A few questions on Shoppers....
- Earnings calls 2007-10-29
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- How SHOULD Employees Use Social Media?
- A recent study found that 54% of businesses prohibit employee social media use completely. There are valid arguments supporting both sides of this debate. We've seen quite a few news stories in recent months about social media policies coming to light. We've seen the topic discussed with regards to the...
- News items 2009-10-21
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