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	<title><![CDATA[white paper Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/white+paper.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to white paper]]></description>
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		<title><![CDATA[Is the White Paper Dead?]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=3134]]></link>
		<description><![CDATA[The 1990s were all about the white paper.Â  New technologies, problems and solutions--all summarized in a neat downloadable document on a company's website.    Whenever I consult with an organization during the initial stages of their website redevelopment, there's almost always a conversation about where all the old...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 14 Oct 2009 14:27:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/stefan+deeran.html"><![CDATA[Stefan Deeran]]></category>
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		<title><![CDATA[Write it in a White Paper | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/09/28/write-it-in-a-white-paper-btalk-australia/]]></link>
		<description><![CDATA[[podcast] White papers are an excellent way of attracting new business leads, particularly if you have a complex product with a long solution-sales cycle. Phil Dobbie talks to Michael Stelzner about what makes a good white paper and how it can drive new business. by Phil Dobbie]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 28 Sep 2009 13:46:14 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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	<item>
		<title><![CDATA[The Secrets Behind Engaging, Empowering White Papers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1068277]]></link>
		<description><![CDATA[White papers are long. They're in-depth. They take time to write. And marketing tradition says they're one of the most powerful tools you can employ for lead generation, thought leadership, and building your brand. In this white paper on white papers, you'll find out why an admittedly old-school form of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/wayfarer+writing.html"><![CDATA[Wayfarer Writing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Producing White Papers]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13240_23-168362.html]]></link>
		<description><![CDATA[White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 03 Jan 2008 11:31:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/document.html"><![CDATA[Document]]></category>
		<category domain="http://resources.bnet.com/topic/information.html"><![CDATA[Information]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/paper.html"><![CDATA[Paper]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/product+evaluation.html"><![CDATA[Product Evaluation]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/technology.html"><![CDATA[Technology]]></category>
		<category domain="http://resources.bnet.com/topic/title.html"><![CDATA[Title]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
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	<item>
		<title><![CDATA[Planning a Publication Strategy—Print or Electronic?]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168355.html]]></link>
		<description><![CDATA[Many companies are abandoning traditional print for electronic publications. The decision is not driven by cost alone; electronic publications are quicker and easier to produce, distribute, and update. They can also be easily customized to particular audiences or produced cost-effectively for small niche markets. However, there remains a human need...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 26 Nov 2007 12:23:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/adobe+pdf.html"><![CDATA[Adobe PDF]]></category>
		<category domain="http://resources.bnet.com/topic/adobe+systems+inc..html"><![CDATA[Adobe Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/decision.html"><![CDATA[Decision]]></category>
		<category domain="http://resources.bnet.com/topic/industry+experience.html"><![CDATA[Industry Experience]]></category>
		<category domain="http://resources.bnet.com/topic/information.html"><![CDATA[Information]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/publication.html"><![CDATA[Publication]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ADBE</category>
		<category domain="tickers">ADBE</category>
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	<item>
		<title><![CDATA[Addressing Growing Handset Complexity With Software Solutions]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=158058]]></link>
		<description><![CDATA[This white paper discusses the need for consistent user interfaces and easily developed, yet fresh and compelling, content and applications. The white paper also examines the Flash Lite solution and some of the challenges and opportunities for solutions such as Flash Lite in the mobility market. Research for this white...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/mobility.html"><![CDATA[Mobility]]></category>
		<category domain="http://resources.bnet.com/topic/software+solutions+inc..html"><![CDATA[Software Solutions Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/handset.html"><![CDATA[Handset]]></category>
		<category domain="http://resources.bnet.com/topic/international+data+corp..html"><![CDATA[International Data Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/cellular+phones.html"><![CDATA[Cellular Phones]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
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	<item>
		<title><![CDATA[A White Paper On: Retail Automation Equipment: North American and European Vertical Market Analysis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161171]]></link>
		<description><![CDATA[This white paper covers what you need to do to start a project - sometimes called project initiation. It starts when someone says ?We should put a project together?, and ends when you sit down to write a project charter or project definition. Many people ignore this activity and just...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 27 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[Analysis]]></category>
		<category domain="http://resources.bnet.com/topic/project+perfect.html"><![CDATA[Project Perfect]]></category>
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	<item>
		<title><![CDATA[How to Save the Planet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=120329]]></link>
		<description><![CDATA[The White Paper advocates a series of policies designed to encourage energy conservation and efficiency, the development of renewable energy, security of supply, and progressive reduction of fuel poverty. Since these policies inevitably thread their way through almost all aspects of our lives, there is always a risk that they...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 18 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/royal+academy+of+engineering.html"><![CDATA[Royal Academy Of Engineering]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Energy White Paper]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=115886]]></link>
		<description><![CDATA[The White Paper contains an assessment of various energy-related technologies and categorizes them based on their strategic priority for Australia. The Government will incorporate these assessments into existing innovation mechanisms and review them on a regular basis. The White Paper also indicates that the Government will conduct a review of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/assessment.html"><![CDATA[Assessment]]></category>
		<category domain="http://resources.bnet.com/topic/energy.html"><![CDATA[Energy]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
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	<item>
		<title><![CDATA[Demystifying GMPLS: A Technical Perspective - Technology White Paper]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=116688]]></link>
		<description><![CDATA[This technical white paper explains how the objectives detailed in the accompanying strategy white paper The telecommunications holy grail or a pragmatic means of raising carrier profitability can be achieved using a GMPLS distributed control plane. It first describes the conceptual evolution that, starting from MPLS, led to the integration...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 17 Dec 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/holy+grail.html"><![CDATA[Holy Grail]]></category>
		<category domain="http://resources.bnet.com/topic/mpls.html"><![CDATA[MPLS]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/alcatel.html"><![CDATA[Alcatel]]></category>
		<category domain="http://resources.bnet.com/topic/fiber+optics.html"><![CDATA[Fiber Optics]]></category>
		<category domain="http://resources.bnet.com/topic/optical+networking.html"><![CDATA[Optical Networking]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://resources.bnet.com/topic/network+technology.html"><![CDATA[Network Technology]]></category>
		<category domain="http://resources.bnet.com/topic/telecommunications.html"><![CDATA[Telecommunications]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ALA</category>
		<category domain="tickers">ALA</category>
	</item>
	<item>
		<title><![CDATA[White Paper on Sustainability]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=116333]]></link>
		<description><![CDATA[Sustainable development is the most vibrant and powerful force to impact the building design and construction field in more than a decade. In this white paper, the editors of Building Design & Construction offer a brief history of green building; present the results of a specially commissioned survey of our...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 14 Nov 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://resources.bnet.com/topic/sustainable+development.html"><![CDATA[Sustainable Development]]></category>
		<category domain="http://resources.bnet.com/topic/reed+business+information.html"><![CDATA[Reed Business Information]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
	</item>
	<item>
		<title><![CDATA[ThinqGlobal White Paper: Authentic Transformational Leadership]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=160449]]></link>
		<description><![CDATA[This white paper sets out the thinking on what constitutes the characteristics and behaviors of Authentic Transformational Leadership, or ATL for short. It informs and provides the basis for the design and content of the leadership development programmes that have been created under the brand ATL, which are summarized at...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 24 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/authentic+transformational+leadership.html"><![CDATA[Authentic Transformational Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Summary of USSD white paper on Dam Safety Risk Assessment]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=58884]]></link>
		<description><![CDATA["This White Paper represents the consensus position of a diverse group of US Society on Dams  members and other dam safety professionals. It was prepared for the dam engineering profession in the US by a Working Group established by the USSD Committee on Dam Safety CODS in response to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/risk+assessment.html"><![CDATA[Risk Assessment]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Effective Marketing Using White PapersThe Steak Behind The Sizzle: Effective Marketing Using White Papers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63578]]></link>
		<description><![CDATA[White papers offer unique value to potential customers by providing unbiased information and analysis regarding a business problem that they may be facing. Decision-makers are more likely to read a high-quality white paper in detail than a brochure that simply pitches a product's features and benefits, even if the white...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/hoffman+marketing+communications.html"><![CDATA[Hoffman Marketing Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Insurance Innovation With Enterprise Product Management: White Paper by Camilion Solutions]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=104142]]></link>
		<description><![CDATA[This white paper describes the rationale for Enterprise Product Management EPM, defines its components, outlines the business benefits for EPM and describes the current state of the art technologies supporting implementation of EPM. It ends with a recommendation for an enterprise-wide, singular and consolidated enterprise view that will enable insurance...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/camilion+solutions.html"><![CDATA[Camilion Solutions]]></category>
		<category domain="http://resources.bnet.com/topic/insurance.html"><![CDATA[Insurance]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+insurance.html"><![CDATA[Corporate Insurance]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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	<item>
		<title><![CDATA[Managing the Nuclear Legacy: A Strategy for Action]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=118032]]></link>
		<description><![CDATA[This White Paper sets out the Government's approach and outlines how the new arrangements will operate in practice. The White Paper is not concerned directly with nuclear liabilities arising from defense programmes other than those arising from past use of facilities at UKAEA and BNFL sites. Financial responsibility for the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 15 Jul 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/facility.html"><![CDATA[Facility]]></category>
		<category domain="http://resources.bnet.com/topic/legacy.html"><![CDATA[Legacy]]></category>
		<category domain="http://resources.bnet.com/topic/crown.html"><![CDATA[Crown]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[A White Paper on Oil Spill Dispersant Field Testing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=114292]]></link>
		<description><![CDATA[This white paper is a perspective on the field-testing of the effectiveness of oil spill dispersants. All field tests conducted are briefly reviewed and literature that relates to testing methodology. Twenty-five considerations on the field-testing of dispersants are discussed in this paper. Each of these factors is important to the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 May 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/paper.html"><![CDATA[Paper]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
		<category domain="http://resources.bnet.com/topic/prince+william+sound+regional+citizens.html"><![CDATA[Prince William Sound Regional Citizens]]></category>
		<category domain="http://resources.bnet.com/topic/experiment+design.html"><![CDATA[Experiment Design]]></category>
	</item>
	<item>
		<title><![CDATA[When Writing Isn't Enough: Best Practices for Marketing Your White Paper]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242113]]></link>
		<description><![CDATA[Before a person markets, the person need to do two things: write a good white paper and know the ideal audience. Once a person has got those things in place, here are the 4 best practices for drawing attention to the person's white paper: catchy titles, effective promotion, customized micro...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/white+paper.html"><![CDATA[White Paper]]></category>
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		<category domain="http://resources.bnet.com/topic/whitepapersource+publishing.html"><![CDATA[WhitePaperSource Publishing]]></category>
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