Resources

1 Resources for

whitepapersource publishing

When Writing Isn't Enough: Best Practices for Marketing Your White Paper: Before a person markets, the person need to do two things: write a good white paper and know the ideal audience. Once a person has got those things in place, here are the 4 best practices for drawing attention to the person's white paper: catchy titles, effective promotion, customized micro...; Tags: Marketing, White Paper, Best Practice, Person, WhitePaperSource Publishing; White papers

Producing Case Studies: Case studies build confidence in both customers and prospects. They demonstrate a company's products and services in action and help explain benefits. Case studies should include background, objectives, achievements, and measurable results. In addition to published items, they can be used as the basis for press articles and advertorials. ...; Tags: Product, Customer, Service, Case Study, Sales Strategy, Sales Force Management, Sales, Web Site Development, Internet, BNET Editorial; Articles 2007-11-27
Producing White Papers: White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...; Tags: BNET Editorial, Document, Information, Internet, Management, Marketing, Marketing Research, Paper, Product, Product Evaluation, Strategy, Technology, Title, White Paper; Articles 2008-01-03