Wiesner Publishing LLC

News & Analysis

wiesner publishing llc - All News and Analysis

• Playing the name game: how do you choose a name that projects integrity and quality?

  - 2007-06-01

  Before I started Wiesner Publishing some 26 years ago, I had been through a rough period for a couple of years. [ILLUSTRATION OMITTED] I had helped to build another publishing company and had gotten pushed out. It was one of those deals where my boss thought I was...

  Tags: Wiesner Publishing LLC

• Checklist for starting a company: wrapping up the challenges of launching Wiesner Publishing

  - 2007-05-01

  The idea: Is it something you are willing to bet the farm on? Are you willing to risk everything you own for this business? You will be asked more than once as you seek funding or financing just how much of your own money and borrowing power you have on...

  Tags: Wiesner Publishing LLC

• How I learned to run a small company: Part Five in a series on the startup challenges of Wiesner Publishing

  - 2007-04-01

  We started Wiesner Publishing with just three people: myself, Jim Fahnestock, our writer; and Phil Cook, our salesman. In the beginning it wasn't hard to manage since no managing was going on at all. [ILLUSTRATION OMITTED] Just about every day, we would talk about what was going on....

  Tags: Wiesner Publishing LLC

• How to find and keep good people: he who ignores the growth of his employees will wonder where the customers went

  - 2007-03-01

  [Part IV in a series on the startup challenges of Wiesner Publishing] Good people! We all know that they are the key to having a good or great company. Over the last 25 years we have had our share and managed to keep many of them for a long...

  Tags: Wiesner Publishing LLC

• How to get the $$$ to start a business: a new business needs one year of cash in the bank to have a chance [part III in a series on the startup challenges of Wiesner Publishing]

  - 2007-02-01

  It was the hardest job I ever had, then or since. I worked for a small publishing company a couple of years before I started my own. I was president and just one aspect of it made it really tough. Like everyone else, we got checks in the mail...

  Tags: Wiesner Publishing LLC

• Cash is king: why does everything always cost more than we have? Part II in a series on the startup challenges of Wiesner Publishing

  - 2007-01-01

  In our household, as our six kids were growing up, occasion ally money would get thin. Either my wife or I would extend our arms, palms up--the universal sign for being out of money--and say, "Where did it all go, Blanch?" referring to some comedian somewhere who used the line...

  Tags: Wiesner Publishing LLC

• E-gads! We've been hacked! Anatomy of a hijacking@CoBizMag.com

  - 2007-01-01

  If you are in business, this being 2007, there's a good chance that you are also in the electronic World Wide Web business. [ILLUSTRATION OMITTED] At ColoradoBiz, we are too. But if our experience with the Web is any guide, it also offers a cautionary tale for...

  Tags: Wiesner Publishing LLC

• Wiesner Financial Media purchases ProducersWEB

  - 2005-09-30

  Wiesner Financial Media, a division of Wiesner Publishing (Centennial, CO), has acquired ProducersWEB (Philadelphia, PA), a content aggregator and provider of Internet advertising and Web-based outsourcing services in the financial industry. Wiesner Publishing, which publishes "Senior Market Advisor," "Boomer Market Advisor" and "Benefits Selling" magazines, will integrate these Web properties...

  Tags: Wiesner Publishing LLC

• Wiesner Financial Media Acquires ProducersWEB; Wiesner Expands Financial Media Division

  - 2005-09-22

  CENTENNIAL, Colo. -- Wiesner Financial Media, a division of Wiesner Publishing, announced its expansion in the financial advisor space through an acquisition of ProducersWEB. ProducersWEB is one of the leading content aggregators and providers of Internet advertising and Web-based outsourcing services in the financial industry. Wiesner Publishing, which publishes...

  Tags: Wiesner Publishing LLC

• Corporate change: change involving your job is often tough, but, as they say, if it doesn't kill you, it makes you stronger

  - 2005-06-01

  A FEW TIMES OVER THE YEARS, WE AT Wiesner Publishing LLC have sold some magazines to other publishing companies. It's always a difficult time because when change affects your job, one becomes uneasy. [ILLUSTRATION OMITTED] We recently did it again, and we have had to deal with all...

  Tags: Wiesner Publishing LLC