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wispa gold

Cadbury Wispa Gold: Social Marketing Win: Internet fans have spoken. They want Cadbury to bring back its Wispa Gold chocolate bar in the UK. And Cadbury has answered: shucks, all right. After more than 22,000 fans joined the Facebook group "Bring Back Cadbury's Wispa Gold" -- supposedly on their own, with no prodding...; Tags: Cadbury Schweppes Plc., Wispa Gold, Internet, Marketing Research, Marketing, Katherine Glover; Blog posts 2009-07-07

Social Media Highlights: Dunkin' Donuts, Pizza Hut, Domino's and More: Yesterday I wrote about Cadbury's success with social media in the UK, where Facebook fans demanded Cadbury relaunch Wispa Gold, a favorite old chocolate bar. Here are some cool social media news items from closer to home. Dunkin' Donuts launched a program that helps coordinate donut runs....; Tags: Apple iPhone, Pizza Hut, Domino's Inc., Social Media, Twitter, Hiring Youngster, Katherine Glover; Blog posts 2009-07-08