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- New Key to Success in Online Retail: Geography
- Wharton's David Bell says old-fashioned neighborhood census data can bring new shoppers to your online door. We all understand that people who live in the same community shop at the same physical stores. But you’ve actually found that people in the...
- Articles 2009-10-12
- Selling to Word-Of-Mouth-Driven Customers
- Word-of-mouth drive consumers - consumers who both listen to and spread purchase-related word of mouth - present a challenge to marketers. These online consumers don't earn much, but they spend more than other online consumers, making them an attractive target for marketers. They feel strongly about how they shop, but...
- Research reports 2005-09-30
- How to Promote Your Business by Word-of-Mouth
- It's nearly impossible for a business to overcome negative word of mouth with conventional advertising or promotion techniques. It's even harder in a small town where so many people know each other. In this paper, the author deals with how to handle negative word of mouth, after discussing some ways...
- White papers
- Do Marketers Know Enough To Manage Their Businesses' Word Of Mouth Strategy?
- "Marketers are increasingly charged with adopting Word Of Mouth WOM strategies to help businesses deliver on their promises" Many marketers believe, mistakenly, that word of mouth WOM cannot be created. The authors research elicited a lot of feedback claiming that marketers can neither create nor manage WOM. Marketers tasked with...
- White papers 2007-08-21
- Strategic Alliances: Laser Focus Your Niche To Increase Profits
- Strategic alliances are an important aspect of niche marketing because these relationships will help raise awareness for your products and services. A strategic alliance is a business relationship you enter into with a company who has a tangential relationship to your own business, but is not a direct competitor. Strategic...
- White papers 2009-01-01
- Where's the Next Job Coming From? | BTalk Australia
- (7min 07) A study by Hays Specialist Recruitment has shown that word of mouth continues to be an important way of finding a job. On today’s BTalk Australia Phil Dobbie talks to Jacky Carter from Hays about these findings and what it means for people on the...
- Blog posts 2008-11-11
Additional Resources
- Should CNN and ESPN Be So Excited About Word-of-Mouth?
- To hear many people in marketing tell it, there is no marketing more powerful than word-of-mouth, the phenomenon in which a friend recommends a product or service to a friend. So, with that in mind, It's probably little wonder that some TV networks are trying to capitalize on word-of-mouth as...
- Blog posts 2009-07-27
- Word-of-Mouth Case Studies and Insights from the WOMMA Summit
- Last week, the Word of Mouth Marketing Association WOMMA held it's third annual summit in Las Vegas. Thanks to Mike Spataro of Visible Technologies for attending the three-day event, and recapping some of the highlights on his blog. If you’re looking for some great word-of-mouth case studies, take...
- Blog posts 2007-11-19
- Word-of-Mouth: The World's Best-Known Marketing Secret
- Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing. This article states that word-of-mouth marketing truly is the world's best-known marketing secret. You're probably wondering how anything can be both the "best-known" and "a secret" at the same time. Easy....
- White papers 2002-07-01
- Fighting a Recession With Word-of-Mouth Marketing
- Is there any cheaper marketing strategy than word-of-mouth? You get people talking, and they go out and sell your product or service for you. Perfect for recessionary times. Of course, it's not nearly that simple or necessarily that effective, but it certainly can be a frugal way...
- Blog posts 2008-10-23
- Measuring the impact of word of mouth marketing
- This is the first in a series of articles sponsored by Beck Ag highlighting the latest results of new research focused on Word of Mouth Marketing WOMM That's what I'm talking about!" The excitement, impact and momentum of Word of Mouth Marketing has spread through marketing and sales...
- Research articles 2007-03-01
- Fighting a Recession With Word-of-Mouth Marketing
- Fighting a Recession With Word-of-Mouth MarketingRE: Fighting a Recession With Word-of-Mouth MarketingThanks for this, Jon. A recession is not the time to give up on PR and marketing, but rather become more creative with the resources you have.Have a great weekend.
- Discussion threads 2008-10-24
- Thy Neighbor's Portfolio: Word-of-Mouth Effects in the Holdings And Trades of Money Managers
- A mutual-fund manager is more likely to hold a particular stock in any quarter if other managers in the same city are holding that same stock. This pattern shows up even when controlling for the distance between the fund manager and the stock in question, so it is distinct from...
- White papers 2003-05-01
- Increase Word-of-Mouth Advertising for About $2.00
- Every marketer understands the importance of positive word-of-mouth advertising. However, it's often difficult and expensive to come by. Many have tried viral campaigns based on trial offers, free giveaways, or limited-time specials. While those offers can have a great impact on sales, the result is most often temporary. The paper...
- White papers
- How to Make Word of Mouth Advertising Work for You
- In a marketing plan, a person will want to set certain goals for the advertising to accomplish. Perhaps the person is introducing a new product, or a new service or increasing traffic flow at the business. To attain these goals, a person may use newspapers, radio, TV, direct mail or...
- White papers
- Influencing The Influencers: How Online Advertising And Media Impact Word Of Mouth
- "Word of mouth" is a hot topic in marketing these days. Indeed, in DoubleClick Touchpoints, our annual survey of online consumers, we have routinely seen respondents select "Word of mouth" as a key factor that influences their purchase decisions across most product categories. In this paper, we examine the following...
- White papers 2006-12-01
- JupiterResearch Reports that Large and Mid-Sized Companies Lag in Mastering Word of Mouth Marketing Strategies
- NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reports that large and mid-sized companies can gain greater control of the powerful effects of Word of Mouth WoM marketing by leveraging techniques that small companies use. Detailed in a new...
- Research articles 2006-06-12
- Littlefield Corporation Announces Word of Mouth Voted 'Austin's Best Caterer'
- AUSTIN, Texas -- Littlefield Corporation (OTCBB:LTFD) announces that its Word of Mouth catering company has been voted "Austin's Best Caterer" in 2005 by the readers of the Austin Chronicle. This is the tenth consecutive year that Word of Mouth has been honored with this award.
- Research articles 2005-10-31
- DuPont Endorses Word of Mouth Standards: Raises Ethics Bar for U.S. Industry; WOMMA To Move Forward Aggressively with Ethics Fight
- CHICAGO -- DuPont's recent decision to endorse the Word of Mouth Marketing Association's WOMMA Code of Ethics, making it applicable to all marketing employees and vendors, was a major milestone in consumer protection and word of mouth marketing.
- Research articles 2006-04-18
- Lies, Damn Lies, and Word of Mouth
- When some 450 attendees gathered at the Word of Mouth Marketing Association's conference in Orlando recently, they had many reasons to celebrate and a few to be fearful. Word-of-mouth marketing--by which companies encourage consumers to recommend products to one another--is currently among the brightest stars in the advertising firmament. But...
- Research articles 2006-04-01
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