AUSTIN, Texas -- Littlefield Corporation (OTCBB: LTFD) announced it has completed the sale of its Word of Mouth business unit located in Austin, Texas to an undisclosed purchaser. The asset sale is anticipated to result in a gain which will be determined in accordance with the terms of the purchase...
Making Use of Viral Marketing on the InternetJust Word of MouthWord of mouth is word of mouth, renaming it viral marketing for the sake of coming up with a new term for marketers is confusing. My students now think that there is another new dimension in marketing that they have...
Call it what one may - viral, guerilla, peer-to-peer, grass roots, endorsement marketing, connected marketing, or social marketing. Word-of-mouth is quickly becoming the preferred channel for gaining knowledge, choosing products, and endorsing brands ... especially among tomorrow's connected generations. It is all about marketing through established and impromptu social networks.
AUSTIN, Texas -- Littlefield Corporation (OTCBB:LTFD) announces that its Word of Mouth catering company has been voted "Austin's Best Caterer" in 2005 by the readers of the Austin Chronicle. This is the tenth consecutive year that Word of Mouth has been honored with this award.
Byline: Frederick P. Gabriel Jr. With baby boomers barreling toward retirement, demand for professional financial advice is sure to skyrocket in the years ahead. That, in turn, will put intense pressure on financial advisory companies to...
Cablevision Systems Corp. -- long an industry leader in revenue per home and in packaging video services -- wears another crown these days: It sports the industry's highest cable-modem penetration rate, at 14 percent of its 3 million basic customer Cablevision Systems Corp. --...
Nonprofits and donors are linking online faster and cheaper than they ever have before. Here's how marketers can join in. Robin Lee Greiner sounds more like an activist than a Harvard Business School grad. As vp-marketing for Working Assets, ...
Byline: Bennett Voyles "Borderline, feel like I'm going to lose my mind," Madonna sang in one of her earlier hits, and many brokers share her mental anguish - perhaps none more acutely than those who deal with clients who live acros...
As DVD hardware manufacturers prepare for the fourth quarter by lowering player prices and introducing new models, software suppliers continue to release titles at a dizzying pace. Studio executives asked to comment on the health of the marketplace o As DVD hardware manufacturers prepare for the...
Exclusive Listing Honors the World's Top Managed Service Provider Executives, Entrepreneurs and Experts FAIRFAX, Va. -- Evolve Technologies (www.evolvetech.com), a company that specializes in providing computer networking and information technology IT solutions for small to medium-size businesses, and a Microsoft Gold Certified Partner, announced today that CEO Dave...
Decade Milestone Marked with Special Edition Release of Best-Selling Baby Mozart[TM] and Baby Beethoven[TM] DVDs GLENDALE, Calif. -- Since its debut 10 years ago, The Baby Einstein Company has been making millions of moms and babies around the world smile with its award-winning DVD - Baby Mozart. This...
LOS ANGELES, Aug. 25 /PRNewswire/ -- Brand Building Communications expands to the west coast with the opening of their Los Angeles office as of August 25, 2008, offering new and current clients an expanded scope of services in the second largest media market in the nation. For...
Comedy Rhod Gilbert Mark Watson Michael McIntyre Sarah Millican All at Pleasance Courtyard EDINBURGH It hasn't been a vintage Fringe for comedy this year. There's certainly been no shortage of enjoyable shows, but there has been a shortage of unknown acts who have booked themselves...
CONCORD -- Hairstylist Nekisa Addis carefully holds a strand of client Kathy Grillo's hair ready for the coloring brush. As Addis concentrates on her work, Grillo smiles into the mirror. Addis' motto: Clients will walk out of her salon more gorgeous than when they first came in....
Move over, Spider-Man, there's a new costumed sheriff in town. Or a new caped king atop the box-office throne. Or what have you ... Unless you were off the planet last weekend, you were surely inundated by the stories about the stunning success of "The Dark Knight,"...
Broadcast and cable networks also see Comic-Con's buzz value, both for raising interest in a new show, such as Fox's Fringe, or maintaining it for current hits, including ABC's Lost and NBC's Heroes. At least one show from every broadcast network will have a panel, and many cable...
PITTSBURGH -- GlaxoSmithKline coupled its one-year launch anniversary of the over-the-counter diet aid Alli last month with the launch of a new book, titled "We Lost It," which depicts a few of Alli's first-year success stories out of some 4 million consumers who have tried the product. [ILLUSTRATION...
Brian Watkins, PR Manager of Social Media at Omniture, Leads Utah Technology Council UTC Clinic on Adapting to and Implementing a Successful Social Media Strategy SALT LAKE CITY -- Twitter, Facebook and FriendFeed are just a few of the tactics discussed at a recent Utah...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1becff/web_2_0_in_financi) has announced the addition of the "Web 2.0 in Financial Services" report to their offering. The customer relationship is the critical success factor in retail finance. As more time is spent online, web 2.0 will be the essential...
Sally Lee, Gayle Butler both named Senior VP/Editorial Directors DES MOINES, Iowa, and NEW YORK, July 8 /PRNewswire-FirstCall/ -- Meredith Corporation announced today a series of editorial promotions within the Meredith Publishing Group. These promotions, which are effective immediately, include: ...
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