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Ad Age's Predictions of 2008 Marketing Trends: Ad Age's Predictions of 2008 Marketing TrendsWORKING RETIREDNot much new with this one. I've been bloviating about it for over five years - in articles, in my book, on my blog.Is Madison Avenue listening? Not really.http://advertisingtobabyboomers.blogspot.com/Working retiredWell boomers are hitting their mid-60s so this trend should pick up...; Tags: Ad Age, advertisement, marketing, WORKING RETIRED; Discussion threads 2007-12-19

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Kraft Goes Hostile on Cadbury, But Holds Onto Its Wallet

Kraft Goes Hostile on Cadbury, But Holds Onto Its Wallet

Today was the deadline for Kraft Foods (KFT) to make official its bid on UK-based Cadbury (CBY), according to the UK Takeover Panel, and Kraft surprised many by failing to budge from its initial offer. In fact, because of changes in Kraft stock prices, the offer was worth less than what Kraft originally put on [...]
Your Money 29 Fees We Hate Most

29 Fees We Hate Most

An increasing number of businesses, from hotels to cell phone providers, are advertising bargain prices and then tacking on hidden fees and charges to boost the final cost. Here’s how you can fight back.