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- Three Strategies for Integrating CSR With Brand Marketing
- Increasingly, companies are putting a public face on their Corporate Social Responsibility CSR activity but is it driving customer trial, purchase and loyalty and ultimately brand equity. Too frequently these activities are unconnected or, worst of all, go opposite directions, which for certain types of companies become catastrophes. This article...
- White papers 2004-10-01
- How Marketing Can Support the Innovation Imperative
- Innovation is a major hot button with business these days, given its critical role in driving organic business growth. Equally important to innovation is the role of the brand. The brand is a valuable business asset with tremendous equity that can be leveraged to achieve innovation. The challenge is to...
- White papers 2005-11-01
Additional Resources
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Launching a New Product
- New product launches are crucial to the success of a business; they demand careful planning and flawless execution. Internal communications are vital to the early success of the program, as is the support of senior management, who must commit resources to the project.What You Need to KnowIt seems that there...
- Articles 2007-02-28
- Roswell Park Cancer Institute Awards Advertising Account to Bandujo, Donker & Brothers
- NEW YORK -- Bandujo, Donker & Brothers Advertising, New York, NY has been named agency of record by Roswell Park Cancer Institute, a National Cancer Institute designated comprehensive cancer center located in Buffalo, New York. Financial terms and billings were not disclosed. The world's first cancer research center, Roswell...
- Research articles 2005-04-13
- Where to Find the Bright Spots in 2009
- NEW YORK (AdAge.com) -- The worst November-December retail season since 1970; taxpayer bailouts to save Detroit; marketing budgets slashed; tens of thousands laid off across agencies, media companies and marketing departments; and still more cuts coming every day. You've read the bad news, and no one's denying that it's grim,...
- News items 2009-08-07
- ContextWeb and HighBeam™ Research to Present at Direct Marketing Association 2005 Conference; ContextWeb's Jay Sears to Speak in Conjunction with HighBeam Research's Joe McWilliams
- NEW YORK -- ContextWeb, a leading provider of high-precision, real-time contextual advertising solutions, today announced that Vice President of Business Development and Publisher Relations Jay Sears will present at the Direct Marketing Association 2005 Conference (DMA05) taking place October 15-19, 2005, at the Georgia World Congress Center in Atlanta. Presenting...
- Research articles 2005-10-14
- Sarasota Cataract & Laser Institute is among the world's most advanced treatment & research facilities. (Better Vision News: Advertising Feature).
- With a staff of nearly two dozen professional ophthalmic technicians, assistants and support personnel, Sarasota Cataract & Laser Institute and Center for Advanced Eye Surgery has become one of the most advanced treatment and research facilities in the world. Institute Founder and Medical Director...
- Research articles 2002-06-22
- Perspective: The App-Phone Revolution Is Well Underway. So Where's Microsoft?
- The software giant may be making a mistake playing the waiting game; tech wars aren?t fought that way anymore. This, at least, is the way it used to be. The most successful companies often let...
- Articles 2009-12-09
- FDA tackles gray area of social media
- By Deepa Seetharaman WASHINGTON (Reuters)- Drug makers, Internet companies and nonprofits called for clarity on what is a gray area for U.S. health regulators: how drug promotion on Twitter, Wikipedia, blogs and other social media can be regulated. The two-day Food and Drug Administration hearing aims to find out if...
- News items 2009-11-13
- Gems In The Google SEM Toolbox
- Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. A quick bit of research can quickly uncover a multitude of blogs, books, tools, companies, etc. all focused on the topic and within this channel,...
- News items 2009-10-25
- General Motors Outlines 90 Days of Progress Accelerates its Focus on Customers,
- DETROIT - General Motors outlined progress it has made toward achieving commitments in its business plan, including implementing a leaner structure, building stronger brands, and driving a company culture that puts the customer at the center of everything it does. Since launching the new company on July 10, GM has...
- News items 2009-10-08
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Guide to Events in Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-26
- Stormy Denver Weather's Snow Problem For Events
- Denver — Despite fears of potential bad weather — thoroughly justified, as Denver was hit with about two feet of snow in midweek — Cable Connection Fall events were well attended, at least compared with lowball expectations. CTAM Summit, the cable marketing conference that got a week's worth of events...
- News items 2009-10-31
- Mashable's Weekly Conference Guide to Everything Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-02
- Watchdogs: FTC must halt "deceptive" cellphone tracking, ads
- Google's Mobile Product Manager, Sumit Agarwal, has called the cell phone "the ultimate ad vehicle," and consumer watchdog groups are terrified of the potential that Agarwal describes. In an FTC complaint, the Center for Digital Democracy CDD and US Public Interest Research Group USPIRG plead for an investigation into and...
- News items 2009-08-07
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting
- ATLANTA (AdAge.com) -- Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. "There was a period when our company did lose its way," he said. "We were too internally focused and not focused enough on the changes taking place with our consumers and...
- News items 2009-11-22
- Finding Freelance Work
- Freelancers depend upon their ingenuity and their networks to build and maintain a work pipeline. Often, a person pursues a freelance career because he has a particular skill that one client—maybe a past employer—finds valuable. However, an arrangement that depends on a relationship with one client doesn't offer long-term security....
- Articles 2007-11-08
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