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- WPP Agency Takes Funding From CIA Investment Unit
- WPP's Visible Technologies unit has taken investment funding from In-Q-Tel, the investment fund of the CIA. Visible Technologies is developing tools that can scan social media networks such as Twitter and Facebook, and scour meaningful data from them. by Jim Edwards
- Blog posts 2009-10-21
Additional Resources
- Ford to sign global ad pact with WPP Group.
- Byline: Jean Halliday Ford Motor Co. will sign a global contract with advertising giant WPP Group for 2004, replacing local agreements with three WPP agency networks that handle major Ford brands worldwide. WPP may get more Ford business across its 130 companies...
- Research articles 2003-07-07
- Sorrell's Interest in Branded Content Is Explained by WPP's Finances
- WPP chief Martin Sorrell showed up at the MIPTV Festival in Cannes and touted a sudden interest in product placement, branded entertainment, and the type of advertiser-producer partnerships that were trendy four years ago. Why? Here's one theory: The answer lies within WPP's inefficient use of its own operating expenses....
- Blog posts 2009-04-01
- Fitch Cuts WPP's Debt Rating; Suggests Pay Reductions
- Fitch, the financial company that rates the ability of companies to pay back the debt they've taken on, has downgraded WPP from BBB+ to BBB. Here are the plain-English reasons why, and what it means for folks employed at WPP shops: The action reflects Fitch's concerns over...
- Blog posts 2008-11-19
- WPP Pays Almost No UK Tax; Used "Spider Web" of Debt, Foreign Countries to Avoid Obligations
- WPP pays almost nothing in taxes to its headquarters country, Britain, due to an elaborate series of schemes that shelter its operations in places like Luxembourg, Ireland and Holland. Here's a digest of this must-read piece in the Guardian coupled with the usual commentary: ... the...
- Blog posts 2009-02-04
- WPP Q4: Lower Profits Increase Likelihood of More Layoffs
- It is often said that WPP chief Martin Sorrell takes accounts at lowball rates and figures out how to make a profit later. That notion is writ large in WPP's 2008 full year earnings report, out today. Revenues were up 9.7 percent to $13.5 billion but profit...
- Blog posts 2009-03-06
- Alloy Beats WPP, IPG et al in Network Efficiency Ranking
- Alloy Marketing & Media generates more revenue from the cash it spends on salaries and general expenses than most other public agency networks, according to a comparison of Q3 earnings. By contrast, direct mail giant Valassis least-efficiently deploys its cash resources. Alloy makes back $1.74 for every dollar it spends...
- Blog posts 2008-12-08
- WPP's In-House Commercial Production Shop Courts Controversy With Clients
- WPP has formed an in-house commercial production company in India. WPP agencies in India will use the company for shoots "as far as possible," according to the Economic Times. The move is potentially controversial because it could complicate the process for clients who want TV production put out to competitive...
- Blog posts 2008-12-16
- Ogilvy Cuts 150 Jobs; First of "Thousands" Expected at WPP
- The Ogilvy Group cut about 150 staffers today, about 10 percent of its workforce, according to Adweek. The move had been predicted by Ad Age yesterday. The job losses come on top of 50-100 staffers laid off last year. The layoffs are likely the first of a...
- Blog posts 2009-01-07
- WPP's Sorrell and Publicis' Levy in "Gossip Girl"-Style Rivalry, Sez Bloomberg
- WPP chief Martin Sorrell and Publicis boss Maurice Levy are the subject of a recently published "analysis" by Bloomberg's Kristen Schweizer, but reading between the lines it seems like the story is really an excuse to dish -- or manufacture -- a catfight between the two ad agency network honchos....
- Blog posts 2008-12-04
- Did WPP's Debt Problems Trigger 90 Layoffs at Ogilvy?
- The 90 Ogilvy & Mather staffers who are about lose their jobs should be forgiven for being baffled about what is happening to them. After all, judging by CEO John Seifert's message to his troops, the ad agency has won more business than it has lost recently and Q4 business...
- Blog posts 2009-12-02
- WPP's Sorrell Confirms Layoffs; Jobs in "Mature Parts" to Be Cut
- WPP chief Martin Sorrell confirmed there will be layoffs in his agencies soon. Speaking at the UBS Global Media and Communications Conference, Sorrell listed all the usual reasons: weakening economy, reduced adspend, and the collapse of the big western car companies. While layoffs are likely to occur...
- Blog posts 2008-12-11
- JWT, WPP Sued Over TV Advertising for Microsoft's Bing
- NEW YORK (AdAge.com) -- A Delaware firm has filed a lawsuit against JWT and parent WPP, claiming the ad agency stole its patented product-placement concept to use in a campaign for Bing, the new search engine from Microsoft. Those talks fell through in late 2006, but Denizen said it had...
- News items 2009-08-27
- WPP's Ireland HQ Is Nothing But a Tax Dodge
- WPP's new use of Ireland as its corporate HQ is even more of a sham than you thought it was. Here's the Guardian's description of WPP's HQ on the Liffey in Dublin: WPP, one of the world's biggest advertising companies, is one of those which says it...
- Blog posts 2009-02-10
- Advertising Roundup: Silver to DDB?; DraftFCB Executive Reorg; WPP Buys Store Firm; Avrett Gains Purina; More ...
- BBDO's Silver set to replace DDB's Garfinkel -- BBDO New York executive creative director Eric Silver has resigned and is in advanced negotiations to take the top creative post at DDB in New York, sources said. Lee Garfinkel, the office's chairman and chief creative officer since 2003, could not be...
- Blog posts 2009-02-06
- Alloy, Aegis Top BNET's Network Efficiency Ranking; WPP Slips
- Alloy Marketing & Media held the top spot as the publicly traded advertising company that operates most productively, according to an analysis of financials by BNET. Alloy saw flat revenues in Q4 on higher operating expenses, demonstrating that owning the media you offer creative for as Alloy does will not...
- Blog posts 2009-03-20
- Is WPP at Risk of Breaching Its Debt Obligations?
- George Parker recently suggested that WPP was at risk of screwing up its debt obligations: "Reports out of Europe suggest that WPP could breach its debt covenants in the first half of next year if the ad environment continues to worsen," he said. The reason, Parker argued, is that the...
- Blog posts 2008-12-13
- Advertising Roundup: BK Picks LatinWorks; WPP to Acquire Jupiter; Layoffs at Lowe and Deutsch; More ...
- Burger King Picks LatinWorks -- Burger King has selected Omnicom Group's LatinWorks in Austin, Texas, as its lead U.S. Hispanic creative agency following a review, BK said today. In addition, Tapestry in Chicago, part of the Starcom MediaVest Group of shops and ultimately a unit of Publicis Groupe, was chosen...
- Blog posts 2009-01-20
- WPP's Layoffs Plan Explained -- Wall Street Doesn't Believe Sorrell's Rosy View of the Future
- Wall Street no longer believes WPP's Martin Sorrell. That seems to be the message in the reaction of Morgan Stanley and Edward Hill-Wood to WPP's 2009 forecast. WPP said it saw a 2 percent drop in revenues for 2009, when the company released its Q4 2008 results....
- Blog posts 2009-03-17
- How to Figure Out Whether You're About to Lose Your Agency Job
- One way to understand the wave of layoffs that is running or about to run through IPG, WPP, Publicis and Omnicom is to look at how effective ad agency employees are at making money for their companies. The answer is often "not very," especially when you compare them to their...
- Blog posts 2008-11-06
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