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	<title><![CDATA[wpp Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to wpp]]></description>
	<s:counts start="0" returned="20" found="126" />
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		<title><![CDATA[3 Ways Clients Can Push Ad Agencies to Save Money]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004679/3-ways-clients-can-push-ad-agencies-to-save-money/]]></link>
		<description><![CDATA[Advertising Age has declared cultural war on procurement officers -- the executives at large advertisers who scrutinize ad agency budgets in an attempt to save money. Editor Jonah Bloom recently denounced the "obsession with ROI return on investment and the rise of the procurement officer" and wondered "whether procurement had...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 17 Nov 2009 10:10:49 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/procurement.html"><![CDATA[Procurement]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+age.html"><![CDATA[Advertising Age]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[WPP Awaits Ruling in CMD Case; Is There a Pattern Here?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004652/wpp-awaits-ruling-in-cmd-case-is-there-a-pattern-here/]]></link>
		<description><![CDATA[WPP WPPGY is awaiting a ruling in a case in which it is suing the former chief of a medical ad agency it acquired in 2004, Current Medical Directions. The case appears to be part of a pattern for WPP: Martin Sorrell's holding company acquires a stake in a smaller...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 13 Nov 2009 14:06:32 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[WPP's Sorrell Plans Further Reprisals Following George Patterson Victory]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004612/wpps-sorrell-plans-further-reprisals-following-george-patterson-victory/]]></link>
		<description><![CDATA[What is WPP boss Martin Sorrell planning now that he has won his fight with two former George Patterson Y&R executives who took secret payments during Sorrell's takeover of their company? by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Nov 2009 11:47:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[WPP in Talks to End Patterson Suit; Pact Could Head Off Embarrassment for CEO Sorrell]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004550/wpp-in-talks-to-end-patterson-lawsuit-pact-could-head-off-embarrassment-for-ceo-sorrell/]]></link>
		<description><![CDATA[WPP is in talks to settle its suit against Pacific Equity Partners over the acquisition of Australia's famous George Patterson agency, the shop that gave the world the "It's a big ad!" spot for Carlton beer. A settlement would avoid a March 2010 trial, The Australian reports. A deal would...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Nov 2009 14:27:51 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Earnings: WPP Sales Fall In 'Less Worse' Q2]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-earnings-wpp-sales-fall-in-less-worse-q2%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ WPP CEO Sir Martin Sorrell had predicted a two percent revenue fall for 2009, then revised it downward to four percent after a lackustre first half.In reality, both figures are wide of the mark: for the first nine months of the year, WPP made revenue of £6.29 million&#8212;an impressive...]]></description>
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		<pubDate>Fri, 30 Oct 2009 07:43:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
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		<title><![CDATA[WPP puts its faith in 'LUV' recovery]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F516d6a52-c525-11de-8193-00144feab49a.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ WPP is counting on tough "LUV" to lead it out of the recession, the advertising group said on Friday, as it revealed declines in revenue only slightly worse than its French rival Publicis but ahead of the other global ad agencies.Shares in WPP rose 4.3 per cent or 23...]]></description>
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		<pubDate>Fri, 30 Oct 2009 01:49:15 -0700</pubDate>
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	<item>
		<title><![CDATA[Group M to make programmes for Yahoo!]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-355365.html]]></link>
		<description><![CDATA[ Yahoo! is teaming up with WPP subsidiary GroupM to create branded entertainment programmes to appear across Yahoo! properties as the firm tries to increase the volume of original content on its sites and attract large brand advertisers. The two firms will identify advertisers who may fit with Yahoo!&#8217;s audience...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 21 Oct 2009 20:57:10 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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	</item>
	<item>
		<title><![CDATA[GroupM to make programmes with Yahoo!]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-355376.html]]></link>
		<description><![CDATA[ Yahoo! is teaming up with WPP subsidiary GroupM to create branded entertainment programmes to appear across Yahoo! properties as the firm tries to increase the volume of original content on its sites and attract large brand advertisers. The two firms will identify advertisers who may fit with Yahoo!&#8217;s audience...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 21 Oct 2009 20:57:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/jasper+jackson.html"><![CDATA[Jasper Jackson]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[WPP Agency Takes Funding From CIA Investment Unit]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004430/wpp-agency-takes-funding-from-cia-investment-unit/]]></link>
		<description><![CDATA[WPP's Visible Technologies unit has taken investment funding from In-Q-Tel, the investment fund of the CIA. Visible Technologies is developing tools that can scan social media networks such as Twitter and Facebook, and scour meaningful data from them. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 21 Oct 2009 12:50:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cia.html"><![CDATA[CIA]]></category>
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		<category domain="http://resources.bnet.com/topic/wpp+agency.html"><![CDATA[WPP Agency]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Yahoo Puts Goodby In The Lead On Brand Campaign, Tells Ogilvy To Step Aside]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-yahoo-puts-goodby-in-the-lead-on-brand-campaign-tells-ogilvy-to-step-as%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Just a month into its $100 million branding campaign, Yahoo (NSDQ: YHOO) is switching gears and handing the reins to Omnicom Group shop Goodby, Silverstein & Partners from the previous agency lead, WPP&#8217;s Ogilvy & Mather, AllThingsD&#8217;s Kara reports. San Francisco-based Goodby, most famous for its &#8220;Got Milk?&#8221; ads,...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 20 Oct 2009 03:14:38 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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	</item>
	<item>
		<title><![CDATA[WPP's Sorrell Eyes "LUV" Recovery; Does U-Turn on Paid Content]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004295/wpps-sorrell-eyes-luv-recovery-does-u-turn-on-paid-content/]]></link>
		<description><![CDATA[WPP chief Martin Sorrell has come up with a yet another metaphor for the economic recovery which he believes is not happening yet: Going forward, Sir Martin says we'll see a "LUV" recovery: a Little recovery in Europe, a U-shaped one in the United States, and a V-shaped one in...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 09 Oct 2009 11:45:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/recovery.html"><![CDATA[Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[WPP's Sir Martin To Olympic Committee: Embrace YouTube Or Lose Your Audience]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-wpps-sir-martin-to-olympic-committee-embrace-youtube-or-lose-your-audie%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business&#8212;such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 03:11:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+olympic+committee.html"><![CDATA[International Olympic Committee]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Judge to WPP: Sorrell's Lawyers Can't Read, Were Asleep at the Wheel]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004147/judge-to-wpp-sorrells-lawyer-cant-read-and-you-were-asleep-at-the-wheel/]]></link>
		<description><![CDATA[The ruling that dismisses WPP's stock fraud case against Spot Runner will likely infuriate CEO Martin Sorrell, as it describes a series of mistakes on the part of WPP's lawyers that led Sorrell to believe he was being defrauded when in fact he was not. By giving off-target answers to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 30 Sep 2009 14:26:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/stock.html"><![CDATA[Stock]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[How to Manage Clever People]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13722_23-347527.html]]></link>
		<description><![CDATA[Brainy employees are a mixed blessing. They dislike authority, flout the rules and are convinced they are smarter than you. But they also create a disproportionate amount of value for your business. So learn how to be a 'benevolent guardian', says Rob Goffee, co-author of "Clever". Here, he explains how...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 30 Sep 2009 12:44:52 -0700</pubDate>
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	</item>
	<item>
		<title><![CDATA[Court Dismisses WPP's $13 Million Lawsuit Against Spot Runner]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-court-dismisses-wpps-13-million-against-spot-runner%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ WPP Group&#8217;s lawsuit against web-based TV creative ad agency Spot Runner for securities fraud and breach of contract  has been dismissed, sources close to the legal dispute tell paidContent. WPP, which helped lead a $40 million funding in the Los Angeles company about three years ago, accused Spot...]]></description>
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		<pubDate>Mon, 28 Sep 2009 22:07:42 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/lawsuit.html"><![CDATA[Lawsuit]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy's Production Consolidation in NZ Solves Cashflow Problem, But Will Clients Like It?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004046/ogilvys-production-consolidation-in-nz-solves-cashflow-problem-but-will-clients-like-it/]]></link>
		<description><![CDATA[Ogilvy & Mather in New Zealand is to consolidate its TV production and art studio facilities into a single unit, RedWorks. The move is small but telling as WPP's agencies look to control cashflow and reduce expenses. WPP's agencies recently formed an in-house commercial production agency in India, also. by...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 Sep 2009 08:27:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/consolidation.html"><![CDATA[Consolidation]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[WPP's Sorrell is 4th Highest Paid CEO in the U.K.]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004015/wpps-sorrell-is-4th-highest-paid-ceo-in-the-uk/]]></link>
		<description><![CDATA[WPP's debt is basically junk. CEO Martin Sorrell has laid off 7,800 people from his agencies. Revenues are down 8 percent. He's planning even more layoffs at Ogilvy & Mather, JWT, Grey Group et al. And his company's stock trades at $44.14, down 42 percent from a high of about...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 15 Sep 2009 14:35:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/stock.html"><![CDATA[Stock]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[WPP Is at "the Brink of Junk," Says Moody's; Sorrell Pushing Debt Envelope]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003877/wpp-is-at-the-brink-of-junk-says-moodys-sorrell-pushing-debt-envelope/]]></link>
		<description><![CDATA[Moody's cut WPP's debt rating to "the brink of junk," according to Dow Jones. The FT said WPP "teeters" above junk status. The news will doubtless be greeted by gales of laughter at Adscam. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 04 Sep 2009 13:22:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/moody%2527s+corp..html"><![CDATA[Moody's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/brink.html"><![CDATA[Brink]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCO</category>
		<category domain="tickers">MCO</category>
	</item>
	<item>
		<title><![CDATA[WPP's Sorrell Resists Testifying in George Patterson Y&R Case]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003782/wpps-sorrell-resists-testifying-in-george-patterson-yr-case/]]></link>
		<description><![CDATA[Predictable but telling: WPP chief Martin Sorrell does not want to answer questions in an Australian court in a case where he claims he was lied to by the owners of an agency he acquired in 2005. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 31 Aug 2009 13:23:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/court.html"><![CDATA[Court]]></category>
		<category domain="http://resources.bnet.com/topic/owner.html"><![CDATA[Owner]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[OMD beats WPP to win Vodafone contract]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14025_23-336207.html]]></link>
		<description><![CDATA[ Omnicon division OMD has beaten WPP to win an USD800m contract to run Vodafone&#8217;s newly-consolidated media planning and buying account. The contract is one of the largest in the advertising sector this year and will mean OMD will oversee advertising campaigns for the UK-based mobile operator across 20 key markets.      ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 27 Aug 2009 19:36:54 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/vodafone+group+plc..html"><![CDATA[Vodafone Group Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/supply+chain.html"><![CDATA[Supply Chain]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/omd+worldwide.html"><![CDATA[OMD Worldwide]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/jasper+jackson.html"><![CDATA[Jasper Jackson]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom+group+inc..html"><![CDATA[Omnicom Group Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMC</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VOD</category>
		<category domain="tickers">OMC,VOD</category>
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