<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[wrigley jr. co. Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/wrigley+jr.+co..html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to wrigley jr. co.]]></description>
	<s:counts start="0" returned="20" found="49" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Does the Industry Need Big Digital Agencies Anymore?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/industry-digital-agencies-anymore/20425/]]></link>
		<description><![CDATA[NEW YORK (AdAge.com) -- When Wm. Wrigley Jr. Co. dumped Digitas, Tribal DDB and Agency.com for a trio of smaller, production-centric digital shops last week, it did more than deal a setback to three global interactive agency networks. It raised the question of whether big digital agencies are being outflanked...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 15 Nov 2009 15:26:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
	</item>
	<item>
		<title><![CDATA[Dwight Howard Answers the Doublemint® Double-Double Challenge for Prevent Child Abuse  America]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2009_Feb_13/ai_n31352284]]></link>
		<description><![CDATA[NBA All-Star 2009 Event Recognizes League Leader in Double-Doubles; Presents PCA Arizona with $10,000  PHOENIX -- The Wm. Wrigley Jr. Company, makers of Doublemint, the official chewing gum of the NBA, today celebrated the halfway point of the brand's Double-Double Challenge, a program that awards $250 (up to $20,000)...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 13 Feb 2009 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mars+inc..html"><![CDATA[Mars Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nba.html"><![CDATA[NBA]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Wrigley Company Foundation Expands Global Impact: New Programs Address Youth Development]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m4PRN/is_2009_Feb_4/ai_n31340781]]></link>
		<description><![CDATA[Over $3.5 Million Dedicated to Youth Initiatives in China, Germany, India, Philippines, Poland, Russia, UK and Spain  CHICAGO, Feb. 4  /PRNewswire/ -- The Wm. Wrigley Jr. Company Foundation today announced further details on a broad-based charitable initiative that will fund grass-roots programs around the world helping disadvantaged youth...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 04 Feb 2009 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mars+inc..html"><![CDATA[Mars Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Doublemint® Gum Teams with NBA All-Star Dwight Howard To Raise Money for Prevent Child Abuse America]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Nov_25/ai_n31031626]]></link>
		<description><![CDATA[Launches "Double-Double" Challenge with Unique Consumer Promotion To Tip-Off Second Season as the Official Chewing Gum of the NBA  CHICAGO -- Wm. Wrigley Jr. Company, makers of Doublemint([R])gum, today announced it will partner with Dwight Howard of the Orlando Magic in the second annual "Doublemint Gum Double-Double Challenge", a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 25 Nov 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mars+inc..html"><![CDATA[Mars Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nba.html"><![CDATA[NBA]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Wm. Wrigley Jr. Company Launches Effort to Reduce Carbon Footprint Enabled by Infosys Technologies]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Nov_20/ai_n31023051]]></link>
		<description><![CDATA[World's Largest Manufacturer of Chewing Gum Seeks to Transform Logistics Operations in Western Europe  LONDON -- In a move to extend its social responsibility leadership, the world's leading manufacturer of chewing gum Wm. Wrigley Jr. Company is reducing the carbon footprint it creates in its logistics operations, Infosys Technologies...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/infosys+technologies+ltd..html"><![CDATA[Infosys Technologies Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/mars+inc..html"><![CDATA[Mars Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INFY</category>
		<category domain="tickers">INFY</category>
	</item>
	<item>
		<title><![CDATA[Company veteran Petrovich named Wrigley president]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb3007/is_18_30/ai_n31004654]]></link>
		<description><![CDATA[CHICAGO -- Dushan Petrovich is the new president of Win. Wrigley Jr. Co.  A veteran of the company for more than 30 years, Petrovich, who assumed his new role earlier this month, is responsible for its worldwide strategy, operations and business performance. He will continue to work closely with...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mars+inc..html"><![CDATA[Mars Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Candy/confectionery.(Top 100 PACKAGERS: FOOD CATEGORY LEADERS)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_7206/is_200807/ai_n29886075]]></link>
		<description><![CDATA[Candy and confectionery products depend on eye appeal to an unusual  degree, due to their status as impulse items and as products often  marketed to children. At the same time, candy is subject to supply price  pressure for sugar, cocoa and other ingredients, as well as flexible...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mars+inc..html"><![CDATA[Mars Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[promoworks llc schaumburg, brookdale senior living inc. CHICAGO, calamos asset mgmt. INC. naperville, addison search llc chicago.(Focus: Fast Fifty)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200706/ai_n20204199]]></link>
		<description><![CDATA[9. promoworks llc schaumburg    Five-year growth: 1,015.8%    2006 revenue: $172.5 million    What it does: Distributes consumer products samples such as  Pop-Tarts and Velveeta in grocery stores for clients like Kellogg Co.,  Kraft Foods Inc. and Hersh  9. promoworks...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/asset.html"><![CDATA[asset]]></category>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/grocery.html"><![CDATA[grocery]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[revenue]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KFT</category>
		<category domain="tickers">KFT</category>
	</item>
	<item>
		<title><![CDATA[SWEET RELIEF? Sugar reform move may benefit Chicago candy makers.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200705/ai_n20204122]]></link>
		<description><![CDATA[Byline: PAUL MERRION    Jelly Belly Candy Co.'s plant in North Chicago has been  helping satisfy America's sweet tooth for almost a century. William  Kelley, vice-chairman of the California-based company, says there's  one prospect he and fellow candy m  Byline: PAUL MERRION  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[benefit]]></category>
		<category domain="http://resources.bnet.com/topic/import.html"><![CDATA[import]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sugar.html"><![CDATA[SUGAR]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KFT</category>
		<category domain="tickers">KFT</category>
	</item>
	<item>
		<title><![CDATA[Wrigley chewed up by U.K. rival; CEO Perez facing challenge as Cadbury strikes big with Stride.(News)(Wrigley Jr. Co. CEO William Perez)(Cadbury Schweppes PLC )]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200702/ai_n20203869]]></link>
		<description><![CDATA[Byline: JULIE JARGON    It's a sticky situation for Wm. Wrigley Jr. Co.'s new  CEO, William Perez. Sales of chewing gum brands such as Doublemint and  Big Red are sagging-and some analysts say there aren't enough new  ideas in the pipeline to juice up g...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/stride.html"><![CDATA[Stride]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSG</category>
		<category domain="tickers">CSG</category>
	</item>
	<item>
		<title><![CDATA[Wrigley's first CMO battles Cadbury.(News)(Wm. Wrigley Jr. Co.)(chief marketing officer)(Martin Schlatter )(Interview)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200607/ai_n25579019]]></link>
		<description><![CDATA[As Wm. Wrigley Jr. Co. faces down competition from Cadbury Adams,  it has named its first-ever global chief marketing officer. Martin  Schlatter explained to Ad Age's Stephanie Thompson how his new role  will help stem share losses to the formidable foe  As Wm. Wrigley Jr. Co....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley.html"><![CDATA[Wrigley]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSG</category>
		<category domain="tickers">CSG</category>
	</item>
	<item>
		<title><![CDATA[GUM BATTLE; Wrigley's troubles double as Cadbury comes on strong in firm's core business.(acquisitions)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200606/ai_n20200472]]></link>
		<description><![CDATA[Byline: JULIE JARGON    A new rival is making trouble for Wm. Wrigley Jr. Co. in the gum  business, compounding the candymaker's difficulties as it struggles  to jump-start newly acquired mint and candy brands.    Cadbury Schweppes PLC, which bought the  Byline: JULIE...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/gum.html"><![CDATA[gum]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSG</category>
		<category domain="tickers">CSG</category>
	</item>
	<item>
		<title><![CDATA[Wm. Wrigley Jr. Co. sued to stop Hershey Co. from selling Ice Breakers spearmint chewing gums]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EUY/is_14_12/ai_n16121178]]></link>
		<description><![CDATA[Wm. Wrigley Jr. Co. sued to stop Hershey Co. from selling Ice Breakers spearmint chewing gums, claiming the gums infringe a patent for chewing gum containing physiological cooling agents.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gum.html"><![CDATA[gum]]></category>
		<category domain="http://resources.bnet.com/topic/hershey+co..html"><![CDATA[Hershey Co.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
		<category domain="tickers">HSY</category>
	</item>
	<item>
		<title><![CDATA[Wrigley takes Cadbury, Hershey to court.(NEWS)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb041/is_200603/ai_n18821325]]></link>
		<description><![CDATA[CHICAGO -- The Wm. Wrigley Jr. Co. is aggressively defending its  turf with the filing of separate suits against Cadbury Adams USA LLC and  The Hershey Co. for trademark and patent infringement, respectively.    CHICAGO -- The Wm. Wrigley Jr. Co. is aggressively defending its ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley.html"><![CDATA[Wrigley]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSG</category>
		<category domain="tickers">CSG</category>
	</item>
	<item>
		<title><![CDATA[Late News; Wrigley consolidates media biz at MindShare.(Wm. Wrigley Jr. Co., advertising contract)(Kay Napier resigns from McDonald's Corp.)(Wunderman Worldwide promotes David Sable)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200601/ai_n25576792]]></link>
		<description><![CDATA[[New York] Wm. Wrigley Jr. Co. is consolidating its $150 million  U.S. media planning and buying business with WPP Group's MindShare,  according to executives familiar with the matter. The move follows a  review involving roster shops Omnicom Group's OM  [New York] Wm. Wrigley Jr. Co. is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[WRIGLEY'S NEW MINTS: CURIOUSLY WEAK; Young CEO's big bet on Altoids looks riskier as Hershey steals sales in the checkout aisle.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200601/ai_n20200980]]></link>
		<description><![CDATA[Byline: JULIE JARGON    William Wrigley Jr. is in a sticky spot: As he expands beyond gum  with his 115-year-old company's biggest acquisition ever, his new  mint business is losing ground fast to rival Hershey Co.    Six months after paying $1.46 billi ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hershey+co..html"><![CDATA[Hershey Co.]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley.html"><![CDATA[Wrigley]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KFT</category>
		<category domain="tickers">HSY,KFT</category>
	</item>
	<item>
		<title><![CDATA[Wrigley hopes to Goose innovation; Can $84-million gum laboratory help fend off archrival Cadbury?(Wm. Wrigley Jr. Co.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200509/ai_n20196995]]></link>
		<description><![CDATA[Byline: JULIE JARGON    Next week, William Wrigley Jr. Co. will unveil its massive new gum  laboratory on Goose Island, a setting that could prove critical as the  company hustles to fend off a more innovative rival.    Since 2003, when Cadbury-Schweppe  Byline:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/gum.html"><![CDATA[gum]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley.html"><![CDATA[Wrigley]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSG</category>
		<category domain="tickers">CSG</category>
	</item>
	<item>
		<title><![CDATA[The proposed acquisition of certain non-chocolate assets from Kraft Foods by Wm. Wrigley Jr. Co. was cleared May 5 by the Federal Trade Commission]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EUY/is_18_11/ai_n13830013]]></link>
		<description><![CDATA[The proposed acquisition of certain non-chocolate assets from Kraft Foods by Wm. Wrigley Jr. Co. was cleared May 5 by the Federal Trade Commission. Last November, the parties announced plans for Wrigley to acquire ownership of some of Kraft's well-known, iconic brand franchises - including Life Savers, Creme Savers, and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/asset.html"><![CDATA[asset]]></category>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KFT</category>
		<category domain="tickers">KFT</category>
	</item>
	<item>
		<title><![CDATA[R&D centers seek downtown talent; Major firms evoking dot.com era to attract young tech workers.(News)(research, design or product development centers)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200505/ai_n20215724]]></link>
		<description><![CDATA[Byline: JULIE JOHNSSON and GREG HINZ    After losing thousands of white-collar jobs during the last  recession, downtown Chicago is seeing a resurgence in brainpower as big  companies open splashy offices designed to attract professionals in  their 20s   Byline: JULIE JOHNSSON and GREG...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/dot-com.html"><![CDATA[dot-com]]></category>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[job]]></category>
		<category domain="http://resources.bnet.com/topic/motorola+inc..html"><![CDATA[Motorola Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[product development]]></category>
		<category domain="http://resources.bnet.com/topic/r%2526d.html"><![CDATA[R&D]]></category>
		<category domain="http://resources.bnet.com/topic/talent.html"><![CDATA[talent]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MOT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">MOT,PEP</category>
	</item>
	<item>
		<title><![CDATA[FYI...(The World: Ad Age Global News & Data)(contract between Diageo PLC and Bartle Bogle Hegarty Ltd., J. Walter Thompson Co., Wm. Wrigley Jr. Co. and Mediaege:cia Worldwide Ltd., Coca-Cola de Argentina and Havas' Media Planning Argentina)(Brief Arti]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200501/ai_n25573910]]></link>
		<description><![CDATA[Two months after moving the $13 million Smirnoff Ice U.S. business  to Publicis Groupe-backed Bartle Bogle Hegarty, New York, Diageo awarded  the agency's London office the $37 million international business  for Smirnoff Ice and other ready-to-drink al  Two months after moving the $13 million Smirnoff Ice...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/diageo+plc..html"><![CDATA[Diageo Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DEO</category>
		<category domain="tickers">KO,DEO</category>
	</item>
</channel>
</rss>
