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	<title><![CDATA[wrigley Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to wrigley]]></description>
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		<title><![CDATA[Wrigley's Eclipse Gum May Not Kill Germs, as Claimed in Ads]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001533/wrigleys-eclipse-gum-may-not-kill-germs-as-claimed-in-ads/]]></link>
		<description><![CDATA[Wrigley's Eclipse gum may not actually "kill" the germs that cause bad breath, according to a new ruling by the National Advertising Divsion. NAD is an industry supported advertising police force.    The Eclipse campaign had been claiming:  Most other gums just mask bad breath.Â  We kill...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 08 Apr 2009 12:29:20 -0700</pubDate>
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		<title><![CDATA[Mars buys Wrigley: Chew on that]]></title>
		<link><![CDATA[http://www.bnet.com/2422-17910_23-204493.html]]></link>
		<description><![CDATA[Mars is paying 23 billion dollars for gum, but if Warren Buffet is willing to finance it, it must be a sweet deal. Julie Alexandria asks people on the street which they prefer, candy or gum? Then stick around while she answers viewers' questions.]]></description>
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		<pubDate>Fri, 23 May 2008 04:23:00 -0700</pubDate>
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		<title><![CDATA[Wrigley Deploys New Flavor of RFID Solution With AeroScout and Cisco Technology]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_May_7/ai_n25385823]]></link>
		<description><![CDATA[Wi-Fi-Based Asset Tracking Improves Chewing Gum Production Efficiency]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 07 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cisco+systems+inc..html"><![CDATA[Cisco Systems Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CSCO</category>
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		<title><![CDATA[Mars to buy Wrigley for $23 billion]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200804/ai_n25366348]]></link>
		<description><![CDATA[WASHINGTON AFP &#8212; US candy giant Mars announced plans with Warren Buffett's Berkshire Hathaway on Monday to buy chewing gum maker Wrigley for some 23 billion dollars.  The deal calls for Wrigley shareholders to get 80 dollars in cash per share, a premium of at least 28 percent on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Apr 2008 23:59:59 -0700</pubDate>
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		<title><![CDATA[Mars to buy Wrigley to become gum-candy power]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200804/ai_n25366363]]></link>
		<description><![CDATA[WASHINGTON, April 28, 2008 AFP &#8212; US candy giant Mars announced plans with Warren Buffett's Berkshire Hathaway on Monday to buy chewing gum maker Wrigley for some 23 billion dollars in a deal that could shake up the global industry.  The deal calls for Wrigley shareholders to get 80...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Apr 2008 23:59:59 -0700</pubDate>
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		<title><![CDATA[Wrigley's&#153; and NBA Cares Announce Wrigley's "Double-Double Challenge" to Benefit Prevent Child Abuse America]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_16/ai_n24265070]]></link>
		<description><![CDATA[Fans Invited to Contribute by Making a Financial Pledge for Each Double-Double Recorded Throughout the Remainder of the Regular Season]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 16 Feb 2008 00:00:00 -0800</pubDate>
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		<title><![CDATA[Wrigley's&#153; Brands Tip-Off NBA Partnership with Launch of wrigleyhoops.com]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Dec_10/ai_n27470224]]></link>
		<description><![CDATA[Official Chewing Gum of the NBA to use interactive site as hub of season-long fan activity  CHICAGO -- Today, the Wm. Wrigley Jr. Company (NYSE:WWY), the world's No. 1 maker of chewing gum, announced that the Wrigley's[TM] brands - Doublemint([R]), Big Red([R]), Juicy Fruit([R]), Winterfresh([R]), and Wrigley's Spearmint([R]) -...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Dec 2007 23:59:59 -0800</pubDate>
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		<title><![CDATA[Wrigley Tips Off Multi-Year Partnership as the Official Chewing Gum of the National Basketball Association]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_July_12/ai_n27303323]]></link>
		<description><![CDATA[Partnership Brings to the Court Wrigley's Big Red([R]), Juicy Fruit([R]), Winterfresh([R]), Doublemint([R]) and Wrigley's Spearmint([R])]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 12 Jul 2007 00:00:00 -0700</pubDate>
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		<title><![CDATA[Wrigley's Candystand is sweet on Nintendo's Wii; Capitalizes on browser that allows users to play adver-games on console.(Digital)(Wm. Wrigley Jr. Co.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200702/ai_n25580549]]></link>
		<description><![CDATA[Byline: STEPHANIE THOMPSON    Byline: STEPHANIE THOMPSON  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Feb 2007 00:00:00 -0800</pubDate>
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		<title><![CDATA[At Deadline.(Late News)(ING Clarion Partners acquired Hotel Allegro)(sales of Condominiums)(Cadbury Beverages to increase prices)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200702/ai_n20203812]]></link>
		<description><![CDATA[Loop's Hotel Allegro gets a new owner    An affiliate of ING Clarion Partners has acquired the 483-room  Hotel Allegro in the Loop, confirms Michael Moyer, CEO and managing  member of Chicago's Palmet Venture LLC, the seller. Mr. Moyer  declines to disc  Loop's Hotel...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Feb 2007 00:00:00 -0800</pubDate>
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		<title><![CDATA[Wrigley Field Among The Most Popular Pieces of Architecture in the Country]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200702/ai_n21888625]]></link>
		<description><![CDATA[To: ARCHITECTURE EDITORSContact: Meghan Norville, +1-410-821-8220, cell: +1-443-852-1600, meghann@imrecommunications.com, or Aaron Cohen, +1-202-547-0500, cell: +1-301-633-6773, aaronc@imrecommunications.com, both of Imre Communications for The American Institute of Architects WASHINGTON, Feb. 7 /PRNewswire-USNewswire/ -- It's official: the home of the Chicago Cubs baseball team -- Wrigley Field -- is America's favorite work of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 07 Feb 2007 23:59:59 -0800</pubDate>
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		<title><![CDATA[How's this for something for Cubs fans to chew on?(Sports)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5273/is_200611/ai_n20769034]]></link>
		<description><![CDATA[Byline: Barry Rozner    When the Cubs officially go on the auction block, whether it's  a week, a month or three years from now, don't be stunned if a few  of the potential bidders turn to an old familiar face to help sweeten  the package....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Nov 2006 23:59:59 -0800</pubDate>
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		<title><![CDATA[Wrigley's first CMO battles Cadbury.(News)(Wm. Wrigley Jr. Co.)(chief marketing officer)(Martin Schlatter )(Interview)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200607/ai_n25579019]]></link>
		<description><![CDATA[As Wm. Wrigley Jr. Co. faces down competition from Cadbury Adams,  it has named its first-ever global chief marketing officer. Martin  Schlatter explained to Ad Age's Stephanie Thompson how his new role  will help stem share losses to the formidable foe  As Wm. Wrigley Jr. Co....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jul 2006 00:00:00 -0700</pubDate>
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		<title><![CDATA[Movers and shakers.(Business)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5273/is_200605/ai_n20796758]]></link>
		<description><![CDATA[Byline: Norrine Twohey Daily Herald Staff Writer    Zurich in Schaumburg, a commercial property-casualty insurance  company, announced that Oliver Ade was named regional executive for the  company's North Central Region. Ade, who joined the company in  1994, will be responsible for all business operations within...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 28 May 2006 23:59:59 -0700</pubDate>
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	<item>
		<title><![CDATA[For The Record.(chief executiong officers has stepped down)(Boeing company employees retirements)(consumer watchdog CUB contracts)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200605/ai_n20214767]]></link>
		<description><![CDATA[Enesco's CEO has stepped down, three months after telling  employees of her relationship with a turnaround consultant the  knick-knack company had hired. Cynthia Passmore will stick around to  consult at Enesco until September. An exec with a Canadian s  Enesco's CEO has stepped down, three months...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/boeing+co..html"><![CDATA[Boeing Co.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley.html"><![CDATA[Wrigley]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">BA</category>
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	<item>
		<title><![CDATA[Wrigley takes Cadbury, Hershey to court.(NEWS)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb041/is_200603/ai_n18821325]]></link>
		<description><![CDATA[CHICAGO -- The Wm. Wrigley Jr. Co. is aggressively defending its  turf with the filing of separate suits against Cadbury Adams USA LLC and  The Hershey Co. for trademark and patent infringement, respectively.    CHICAGO -- The Wm. Wrigley Jr. Co. is aggressively defending its ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley.html"><![CDATA[Wrigley]]></category>
		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CSG</category>
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	<item>
		<title><![CDATA[James C. "Stretch" Wrigley of Devonshire in Hoffman Estates.(Obituaries)(Obituary)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5273/is_200601/ai_n20823140]]></link>
		<description><![CDATA[James C. "Stretch" Wrigley of Devonshire in Hoffman  Estates    The funeral service for James C. "Stretch" Wrigley, 77,  formerly of Hanover Park, will be held at 11:30 a.m. Monday, at  Countryside Funeral Home, 1640 Greenmeadows Blvd. at Barrington Road,  Streamwood/Schaumburg. Interment will be...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 15 Jan 2006 23:59:59 -0800</pubDate>
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		<title><![CDATA[WRIGLEY'S NEW MINTS: CURIOUSLY WEAK; Young CEO's big bet on Altoids looks riskier as Hershey steals sales in the checkout aisle.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200601/ai_n20200980]]></link>
		<description><![CDATA[Byline: JULIE JARGON    William Wrigley Jr. is in a sticky spot: As he expands beyond gum  with his 115-year-old company's biggest acquisition ever, his new  mint business is losing ground fast to rival Hershey Co.    Six months after paying $1.46 billi ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hershey+co..html"><![CDATA[Hershey Co.]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/wrigley+jr.+co..html"><![CDATA[Wrigley Jr. Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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		<title><![CDATA[OCEANEERING GETS $13 MILLION STEEL TUBE UMBILICAL CONTRACT.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6553/is_200510/ai_n25935582]]></link>
		<description><![CDATA[Oceaneering International, Inc. (NYSE:OII), Houston, has announced  that Oceaneering Multiflex has secured a contract with a value of $13  million from Newfield Exploration Company (NYSE:NFX) to supply steel  tube umbilical for the Gulf of Mexico Wrigle  Oceaneering International, Inc. (NYSE:OII), Houston, has announced  that Oceaneering...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/wrigley.html"><![CDATA[Wrigley]]></category>
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		<title><![CDATA[Wrigley hopes to Goose innovation; Can $84-million gum laboratory help fend off archrival Cadbury?(Wm. Wrigley Jr. Co.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200509/ai_n20196995]]></link>
		<description><![CDATA[Byline: JULIE JARGON    Next week, William Wrigley Jr. Co. will unveil its massive new gum  laboratory on Goose Island, a setting that could prove critical as the  company hustles to fend off a more innovative rival.    Since 2003, when Cadbury-Schweppe  Byline:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
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