Resources

1 Resources for

wrnr website

Direct Response vs. Brand? It's Futile!: The writer of this article tries to describe the changes in consumers' conduct that demand a blend of Brand and Direct Response strategies. Behavioral Marketing links accountability between the two disciplines. The article starts with the example of WRNR. Three of the eight FAQs on the WRNR Website (www.wrnr.com) deal...; Tags: Brand, iMedia Communications, WRNR Website, Marketing Research, Branding, Marketing; White papers 2003-09-11

Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Nope, 2010 Won't Be the "Year of the Mobile," Either

Nope, 2010 Won't Be the "Year of the Mobile," Either

At last week’s San Francisco Music Tech conference, Motorola’s Senior Director of Multimedia Dave Ulmer said “Every year we’re here, and every year we say ‘This is the year of the mobile’. And it hasn’t been.” Fresh off his company releasing the Droid, Ulmer stopped just short of saying 2010 will not be the year [...]
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.

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