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- Internet Marketing Legal Issues : Meta-tags
- Legitimate meta-tag use will continue to play a growing and more significant role in marketing a publisher's books by enabling web surfers to more easily find the publisher's website and information on a particular title, but it is also likely that the deceptive use of trademarks, trade names and names...
- White papers 1999-01-01
- Launching a New Product
- How to successfully launch a new product into the education and library markets? This article provides 12 different ideas used to develop a strong product launch strategy for education and library markets. One of the ideas is by being a marketer, one should always like to be involved in...
- White papers 1999-01-01
- Internet Marketing Legal Issues : Linking
- Linking one web site to other web sites is a powerful marketing tool for a company. Linking creates added value for web site in that the users will return to the Web site not only for its content but also for the knowledge that will link them to other valuable...
- White papers 1999-01-01
- Internet Marketing Legal Issues : SPAM
- Spam is frequently described as e-mail that is sent in bulk; flooding the Internet with copies of the same message and forcing these unwanted messages on Internet users who might otherwise have chosen not to receive them. Most spam is commercial advertising and in some ways is analogous to "junk...
- White papers 1999-01-01
- Outline Of A Basic Marketing Plan
- Creating a written marketing plan is only the first step to improved sales. Once completed, this plan should be shared with the entire company so that everyone understands the strategies and why resources are being allocated the way they are. Everyone in the company should have some input into the...
- White papers 1999-01-01
- Using Competitive Analysis To Build Your Marketing Strategies
- Competitive analysis can be a powerful tool for establishing your marketing strategies. With this fast moving market, one needs to re-assess your competitors on an ongoing basis. Keeping track of your competition is an important part of making sure your marketing messages clearly differentiate your company and its products in...
- White papers 2001-01-01
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